Contently vs Archipel AI: Complete Comparison 2025
Choosing between Contently and Archipel AI can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
An enterprise content marketing suite that combines a CMP platform (planning, workflows, governance, ROI analytics) with a creator marketplace plus services (strategy, managing editors). It also offers LLMO/AI Search (audit + content + analytics) and an AI Studio with multi-agent workflows to produce fact-checked, compliant content.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Citation and source tracking
- Sentiment analysis
A France-based GEO (Generative Engine Optimization) / AIO (AI Optimization) agency helping brands improve their visibility and citations in AI assistants and AI search engines (e.g., ChatGPT, Claude, Perplexity, Copilot) through audits, technical optimizations, and optimized content.
- Website/technical audit
- AI content optimization suggestions
- AI crawler/bot analytics
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Contently | Archipel AI |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Citation and source tracking | ||
| Sentiment analysis | ||
| Competitive benchmarking / Share of voice | ||
| Actionable recommendations | ||
| AI content optimization suggestions | ||
| AI content writer/generator | ||
| Team collaboration / Workspaces | ||
| SSO / Enterprise security | ||
| Mission Control CMP: cross-functional calendars, campaign centers | ||
| Brand governance + Tone Analyzer (brand voice controls) | ||
| ROI analytics: Content Value Tracker + Performance Analytics | ||
| AI Studio: multi-agent orchestration (research -> draft -> fact-check) | ||
| Creative Marketplace: vetted creator network (writing/design/video) | ||
| Website/technical audit | ||
| AI crawler/bot analytics | ||
| Free plan available | ||
| GEO optimization for AI assistants (ChatGPT, Claude, Perplexity, Copilot) and AI search engines | ||
| Advanced GEO strategies (AI optimization methodology) | ||
| Creation/optimization of "GEO-optimized" articles (content designed to be cited in AI answers) | ||
| GEO "boosters" (targeted actions to accelerate outcomes) | ||
| Personalized consulting | ||
| Training + free masterclass (GEO/AIO enablement) | ||
| Experimentation & results-driven positioning |
Pricing Analysis
Both Contently and Archipel AI are priced at $0/month for their premium plans, making pricing not a differentiating factor.
Pros and Cons
Contently
- Enterprise-ready governance: workflows, approvals, and ROI analytics to run a real content factory
- Hybrid model (platform + managing editors + creator marketplace), strong fit for regulated/sensitive content
- End-to-end lifecycle coverage: ideation -> production -> compliance -> distribution -> measurement (including PDF + ops efficiency)
- LLMO/AI Search offering included: not just writing, but measuring and steering AI visibility/citations
- Hard to map to your pricing model (often annual + services + content volume): typically quote-based
- Broad suite: if you only want 'GEO monitoring', onboarding can feel heavier than a pure tracker
- Platform + services positioning: some outcomes may depend on the level of managed support (editors/consulting)
Archipel AI
- Very GEO/AIO-focused positioning (specialist vs. general-purpose suite)
- End-to-end service approach: audit -> technical optimizations -> content -> "booster" actions
- Training/masterclass helps onboard SEO/content/brand stakeholders
- They emphasize fast outcomes and a test-and-learn mindset
- No clearly public pricing: likely custom quotes (harder to compare directly with SaaS tools)
- Public website is more positioning than operational detail (deliverables, cadence, exact KPIs)
- Execution-heavy (agency model): outcomes depend on scope, content quality, and iteration cycles
- The provided domain (.fr) was not directly accessible during fetch (technical access error)
Best Use Cases
Each platform excels in different scenarios:
ContentlyBest for
- 1Enterprise Content/SEO teams: run cross-team programs (calendar, briefs, approvals) and prove ROI
- 2Regulated brands (finance/healthcare/etc.): produce fact-checked, compliant content with editorial governance
- 3PMM/Growth: scale comparison pages/FAQs/TOFU and improve visibility in AI Overviews / LLMs
- 4Agencies: standardize production + reporting + client workflows (and staff via the marketplace)
- 5Enablement/Docs marketing: measure and optimize engagement on PDFs (whitepapers/case studies)
Archipel AIBest for
- 1B2B/B2C brands aiming to be cited in AI answers for their categories
- 2Website optimization to improve "AI crawlability" and content structure
- 3GEO-driven content strategy: pages/FAQs/articles designed to be used and cited by AI systems
- 4AI competitive visibility audit: compare presence/citations vs competitors on key queries
- 5Enablement: train SEO/marketing teams on GEO/AIO and define an action plan
Feature Comparison
| Criteria | Contently | Archipel AI |
|---|---|---|
| Free Plan | ||
| Number of Features | 14 | 11 |
Conclusion
Both Contently and Archipel AI are excellent solutions. Contently is ideal for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi, while Archipel AI excels at b2b/b2c brands aiming to be cited in ai answers for their categories. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Contently or Archipel AI?
It depends on your specific needs. Contently is better for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi, while Archipel AI excels at b2b/b2c brands aiming to be cited in ai answers for their categories. Consider your priorities and budget before making a decision.
Is Contently more expensive than Archipel AI?
Both Contently and Archipel AI are priced at $0/month for their premium plans.
What is the main difference between Contently and Archipel AI?
The main difference lies in their focus. Contently offers Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini), while Archipel AI stands out with Website/technical audit. Contently targets enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi, whereas Archipel AI is designed for b2b/b2c brands aiming to be cited in ai answers for their categories.
Which one is easier to use for beginners: Contently or Archipel AI?
Both platforms are designed to be user-friendly. Contently enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory, while Archipel AI very geo/aio-focused positioning (specialist vs. general-purpose suite). We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Contently or Archipel AI?
Contently offers the most competitive pricing at $0/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Contently might be worth the investment. For website/technical audit, Archipel AI could be the better choice.
Can I switch from Contently to Archipel AI easily?
Yes, migrating between Contently and Archipel AI is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Contently or Archipel AI?
For small businesses, Contently at $0/month is often the most practical choice due to budget constraints. However, Contently excels at enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi, while Archipel AI is ideal for b2b/b2c brands aiming to be cited in ai answers for their categories. Consider your specific business requirements before deciding.
Are there free alternatives to Contently and Archipel AI?
Both Contently and Archipel AI offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Contently and Archipel AI together?
Yes, many users combine both tools to leverage their unique strengths. Contently can handle enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi, while Archipel AI takes care of b2b/b2c brands aiming to be cited in ai answers for their categories. This approach can maximize productivity if budget allows.
What are the pros and cons of Contently compared to Archipel AI?
Contently's strengths include enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory, but it has limitations like hard to map to your pricing model (often annual + services + content volume): typically quote-based. Archipel AI offers very geo/aio-focused positioning (specialist vs. general-purpose suite), though no clearly public pricing: likely custom quotes (harder to compare directly with saas tools). The best choice depends on which trade-offs matter most to you.
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