Morningscore vs Authoritas: Complete Comparison 2025
Choosing between Morningscore and Authoritas can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
A gamified all-in-one SEO & GEO platform: keyword tracking, backlinks, site health, competitor insights, and AI visibility tracking (Google AI Overviews / ChatGPT), with guided missions and reporting—positioned as one platform with zero add-ons.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
A full SEO platform (global rank tracking, keyword research, technical audits, competitor benchmarking) plus an 'AI Search' layer to monitor brand visibility in Google AI Overviews and across multiple AI engines/LLMs. Also offers SERP/rank-tracking APIs for programmatic use.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Morningscore | Authoritas |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| Competitive benchmarking / Share of voice | ||
| Actionable recommendations | ||
| Automated reporting | ||
| Keyword research | ||
| Website/technical audit | ||
| AI content writer/generator | ||
| Multi-country support | ||
| Daily data refresh | ||
| API access | ||
| Free plan available | ||
| SERP features tracking (universal search features) | ||
| AI brand visibility reports with competitive focus |
Pricing Analysis
Morningscore is more affordable at $159/month, offering a 220.00 dollars savings compared to its competitor.
Pros and Cons
Morningscore
- All-in-one positioning with no add-ons + simple onboarding (fast scan, clear dashboard)
- Gamification (missions/XP) helps drive consistent execution and prioritization
- Combines classic SEO plus GEO tracking (AI Overviews / ChatGPT) in one tool
- Fits small teams and agencies with reports and guided workflows
- Positioned with a data focus on Google + ChatGPT, so it can be less "multi-engine" than some multi-LLM GEO trackers
- Often compared to broader suites (e.g., Semrush / Ahrefs / Moz); Morningscore positions itself as simpler and focused on core functionality
- Your `pricing` type can't represent their Premium tier cleanly
Authoritas
- Broad coverage: traditional SEO platform + AI Overviews/AI Search tracking in one suite
- Public AI Search pricing (clear credit tiers) and self-serve onboarding
- Enterprise-friendly building blocks via API (useful for internal data/BI pipelines)
- Scale/eCommerce-oriented positioning: competitor insights, SERP analysis, recurring monitoring
- Pricing is in GBP and structured as P1/P2/P3 + Enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly
- AI Search appears credit-based: real cost clarity depends on how many analyses/reports you run
- It's a broad SEO suite: may feel more 'SEO platform' than a pure GEO/LLM tool (potentially heavier onboarding if you only want GEO)
Best Use Cases
Each platform excels in different scenarios:
MorningscoreBest for
- 1SMBs / SaaS: run SEO (keywords, health, links) while starting AI visibility tracking
- 2Agencies: client reporting + missions to standardize SEO execution
- 3Marketing teams: prioritize actions (missions) and track progress over time
- 4Lightweight GEO: track mentions/citations as a source in AI Overviews and ChatGPT
- 5SEO beginners: learn through a guided, gamified workflow
AuthoritasBest for
- 1SEO teams: track rankings and understand how AI Overviews affect organic visibility
- 2eCommerce: benchmark categories/keywords, spot competitive threats, and prioritize SEO work
- 3Brand/Comms: monitor brand presence/reputation in AI surfaces (Overviews/LLMs) and compare vs competitors
- 4Agencies: deliver recurring SEO + AI visibility reporting as standardized deliverables
- 5Data/RevOps: feed internal dashboards via API (SERP/rank tracking) to automate reporting & alerting
Feature Comparison
| Criteria | Morningscore | Authoritas |
|---|---|---|
| Free Plan | ||
| Starter Price | $69/mo | $89/mo |
| Standard Price | $99/mo | $229/mo |
| Pro Price | $159/mo | $379/mo |
| Number of Features | 11 | 12 |
Conclusion
Both Morningscore and Authoritas are excellent solutions. Morningscore is ideal for smbs / saas: run seo (keywords, health, links) while starting ai visibility tracking, while Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Morningscore or Authoritas?
It depends on your specific needs. Morningscore is better for smbs / saas: run seo (keywords, health, links) while starting ai visibility tracking, while Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility. Consider your priorities and budget before making a decision.
Is Morningscore more expensive than Authoritas?
Morningscore is more affordable at $159/month, offering a 220.00 dollars savings.
What is the main difference between Morningscore and Authoritas?
The main difference lies in their focus. Morningscore offers Citation and source tracking, while Authoritas stands out with Daily data refresh. Morningscore targets smbs / saas: run seo (keywords, health, links) while starting ai visibility tracking, whereas Authoritas is designed for seo teams: track rankings and understand how ai overviews affect organic visibility.
Which one is easier to use for beginners: Morningscore or Authoritas?
Both platforms are designed to be user-friendly. Morningscore all-in-one positioning with no add-ons + simple onboarding (fast scan, clear dashboard), while Authoritas broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Morningscore or Authoritas?
Morningscore offers the most competitive pricing at $159/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Morningscore might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Authoritas could be the better choice.
Can I switch from Morningscore to Authoritas easily?
Yes, migrating between Morningscore and Authoritas is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Morningscore or Authoritas?
For small businesses, Morningscore at $159/month is often the most practical choice due to budget constraints. However, Morningscore excels at smbs / saas: run seo (keywords, health, links) while starting ai visibility tracking, while Authoritas is ideal for seo teams: track rankings and understand how ai overviews affect organic visibility. Consider your specific business requirements before deciding.
Are there free alternatives to Morningscore and Authoritas?
Both Morningscore and Authoritas offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Morningscore and Authoritas together?
Yes, many users combine both tools to leverage their unique strengths. Morningscore can handle smbs / saas: run seo (keywords, health, links) while starting ai visibility tracking, while Authoritas takes care of seo teams: track rankings and understand how ai overviews affect organic visibility. This approach can maximize productivity if budget allows.
What are the pros and cons of Morningscore compared to Authoritas?
Morningscore's strengths include all-in-one positioning with no add-ons + simple onboarding (fast scan, clear dashboard), but it has limitations like positioned with a data focus on google + chatgpt, so it can be less "multi-engine" than some multi-llm geo trackers. Authoritas offers broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite, though pricing is in gbp and structured as p1/p2/p3 + enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly. The best choice depends on which trade-offs matter most to you.
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