Otterly.AIVSArchipel AI
Comparison

Otterly.AI vs Archipel AI: Complete Comparison 2026

Choosing between Otterly.AI and Archipel AI can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.

Gabriel Toledano(CTO & Co-Founder)

Otterly.AI

A GEO / AI Search monitoring tool that automatically tracks brand visibility (mentions, link citations, rankings) across multiple AI platforms, with reporting, exports, and a Looker Studio connector.

Pricing
Free
Starter: $29/mo
Standard: $189/mo
Pro: $489/mo
Key Features
  • Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
  • Google AI Overviews tracking
  • Brand mention tracking

Archipel AI

A France-based GEO (Generative Engine Optimization) / AIO (AI Optimization) agency helping brands improve their visibility and citations in AI assistants and AI search engines (e.g., ChatGPT, Claude, Perplexity, Copilot) through audits, technical optimizations, and optimized content.

Pricing
Free
Key Features
  • Website/technical audit
  • AI content optimization suggestions
  • AI crawler/bot analytics

Key Features Comparison

Here's a detailed breakdown of features offered by each platform:

FeatureOtterly.AIArchipel AI
Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
Google AI Overviews tracking
Brand mention tracking
Citation and source tracking
AI visibility score/metrics
Competitive benchmarking / Share of voice
Daily data refresh
CSV exports
Looker Studio connector
Keyword research
Multi-country support
Team collaboration / Workspaces
Website/technical audit
SSO / Enterprise security
Free plan available
AI content optimization suggestions
AI crawler/bot analytics
GEO optimization for AI assistants (ChatGPT, Claude, Perplexity, Copilot) and AI search engines
Advanced GEO strategies (AI optimization methodology)
Creation/optimization of "GEO-optimized" articles (content designed to be cited in AI answers)
GEO "boosters" (targeted actions to accelerate outcomes)
Personalized consulting
Training + free masterclass (GEO/AIO enablement)
Experimentation & results-driven positioning

Pricing Analysis

Archipel AI is more affordable at $0/month, offering a 489.00 dollars savings compared to its competitor.

Pros and Cons

Otterly.AI

Pros
  • Transparent pricing (Lite/Standard/Premium) with add-ons
  • Strong practical workflow: prompts -> AI answers -> measured mentions & citations
  • Exports + Looker Studio make stakeholder/client reporting easier
  • Multi-country support is useful for international brands
  • Enterprise options (SSO, custom prompts, onboarding) for scale
Cons
  • Pricing also includes a Premium ($489/mo) tier + Enterprise (custom), which your `pricing` model can't represent cleanly
  • Some engines (Google AI Mode, Gemini) are paid add-ons
  • Prompt-centric approach: quality depends on choosing and maintaining the right prompt set

Archipel AI

Pros
  • Very GEO/AIO-focused positioning (specialist vs. general-purpose suite)
  • End-to-end service approach: audit -> technical optimizations -> content -> "booster" actions
  • Training/masterclass helps onboard SEO/content/brand stakeholders
  • They emphasize fast outcomes and a test-and-learn mindset
Cons
  • No clearly public pricing: likely custom quotes (harder to compare directly with SaaS tools)
  • Public website is more positioning than operational detail (deliverables, cadence, exact KPIs)
  • Execution-heavy (agency model): outcomes depend on scope, content quality, and iteration cycles
  • The provided domain (.fr) was not directly accessible during fetch (technical access error)

Best Use Cases

Each platform excels in different scenarios:

Otterly.AI
Best for

  • 1SEO/Content: monitor visibility on AI Overviews/ChatGPT/Perplexity using a prompt set
  • 2Brand/Comms: measure mentions vs link citations and track changes over time
  • 3Agencies: deliver client-ready exports and Looker Studio dashboards
  • 4GEO go-to-market: find prompts where the brand isn't cited and prioritize actions
  • 5Multi-country: compare visibility across countries/markets (50+ supported)

Archipel AI
Best for

  • 1B2B/B2C brands aiming to be cited in AI answers for their categories
  • 2Website optimization to improve "AI crawlability" and content structure
  • 3GEO-driven content strategy: pages/FAQs/articles designed to be used and cited by AI systems
  • 4AI competitive visibility audit: compare presence/citations vs competitors on key queries
  • 5Enablement: train SEO/marketing teams on GEO/AIO and define an action plan

Feature Comparison

CriteriaOtterly.AIArchipel AI
Free Plan
Starter Price$29/mo-
Standard Price$189/mo-
Pro Price$489/mo-
Number of Features1511

Conclusion

Both Otterly.AI and Archipel AI are excellent solutions. Otterly.AI is ideal for seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Archipel AI excels at b2b/b2c brands aiming to be cited in ai answers for their categories. Your choice should depend on your specific needs and budget.

Frequently Asked Questions

Which is better: Otterly.AI or Archipel AI?

It depends on your specific needs. Otterly.AI is better for seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Archipel AI excels at b2b/b2c brands aiming to be cited in ai answers for their categories. Consider your priorities and budget before making a decision.

Is Otterly.AI more expensive than Archipel AI?

Archipel AI is more affordable at $0/month, offering a 489.00 dollars savings.

What is the main difference between Otterly.AI and Archipel AI?

The main difference lies in their focus. Otterly.AI offers Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini), while Archipel AI stands out with AI content optimization suggestions. Otterly.AI targets seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, whereas Archipel AI is designed for b2b/b2c brands aiming to be cited in ai answers for their categories.

Which one is easier to use for beginners: Otterly.AI or Archipel AI?

Both platforms are designed to be user-friendly. Otterly.AI transparent pricing (lite/standard/premium) with add-ons, while Archipel AI very geo/aio-focused positioning (specialist vs. general-purpose suite). We recommend trying the free version of each to see which interface suits you better.

Which offers the best value for money: Otterly.AI or Archipel AI?

Archipel AI offers the most competitive pricing at $0/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Otterly.AI might be worth the investment. For website/technical audit, Archipel AI could be the better choice.

Can I switch from Otterly.AI to Archipel AI easily?

Yes, migrating between Otterly.AI and Archipel AI is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.

Which is better for small businesses: Otterly.AI or Archipel AI?

For small businesses, Archipel AI at $0/month is often the most practical choice due to budget constraints. However, Otterly.AI excels at seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Archipel AI is ideal for b2b/b2c brands aiming to be cited in ai answers for their categories. Consider your specific business requirements before deciding.

Are there free alternatives to Otterly.AI and Archipel AI?

Both Otterly.AI and Archipel AI offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.

Can I use both Otterly.AI and Archipel AI together?

Yes, many users combine both tools to leverage their unique strengths. Otterly.AI can handle seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Archipel AI takes care of b2b/b2c brands aiming to be cited in ai answers for their categories. This approach can maximize productivity if budget allows.

What are the pros and cons of Otterly.AI compared to Archipel AI?

Otterly.AI's strengths include transparent pricing (lite/standard/premium) with add-ons, but it has limitations like pricing also includes a premium ($489/mo) tier + enterprise (custom), which your `pricing` model can't represent cleanly. Archipel AI offers very geo/aio-focused positioning (specialist vs. general-purpose suite), though no clearly public pricing: likely custom quotes (harder to compare directly with saas tools). The best choice depends on which trade-offs matter most to you.

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