Otterly.AI vs Authoritas: Complete Comparison 2026
Choosing between Otterly.AI and Authoritas can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
A GEO / AI Search monitoring tool that automatically tracks brand visibility (mentions, link citations, rankings) across multiple AI platforms, with reporting, exports, and a Looker Studio connector.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
A full SEO platform (global rank tracking, keyword research, technical audits, competitor benchmarking) plus an 'AI Search' layer to monitor brand visibility in Google AI Overviews and across multiple AI engines/LLMs. Also offers SERP/rank-tracking APIs for programmatic use.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Otterly.AI | Authoritas |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| AI visibility score/metrics | ||
| Competitive benchmarking / Share of voice | ||
| Daily data refresh | ||
| CSV exports | ||
| Looker Studio connector | ||
| Keyword research | ||
| Multi-country support | ||
| Team collaboration / Workspaces | ||
| Website/technical audit | ||
| SSO / Enterprise security | ||
| Free plan available | ||
| API access | ||
| SERP features tracking (universal search features) | ||
| AI brand visibility reports with competitive focus |
Pricing Analysis
Authoritas is more affordable at $379/month, offering a 110.00 dollars savings compared to its competitor.
Pros and Cons
Otterly.AI
- Transparent pricing (Lite/Standard/Premium) with add-ons
- Strong practical workflow: prompts -> AI answers -> measured mentions & citations
- Exports + Looker Studio make stakeholder/client reporting easier
- Multi-country support is useful for international brands
- Enterprise options (SSO, custom prompts, onboarding) for scale
- Pricing also includes a Premium ($489/mo) tier + Enterprise (custom), which your `pricing` model can't represent cleanly
- Some engines (Google AI Mode, Gemini) are paid add-ons
- Prompt-centric approach: quality depends on choosing and maintaining the right prompt set
Authoritas
- Broad coverage: traditional SEO platform + AI Overviews/AI Search tracking in one suite
- Public AI Search pricing (clear credit tiers) and self-serve onboarding
- Enterprise-friendly building blocks via API (useful for internal data/BI pipelines)
- Scale/eCommerce-oriented positioning: competitor insights, SERP analysis, recurring monitoring
- Pricing is in GBP and structured as P1/P2/P3 + Enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly
- AI Search appears credit-based: real cost clarity depends on how many analyses/reports you run
- It's a broad SEO suite: may feel more 'SEO platform' than a pure GEO/LLM tool (potentially heavier onboarding if you only want GEO)
Best Use Cases
Each platform excels in different scenarios:
Otterly.AIBest for
- 1SEO/Content: monitor visibility on AI Overviews/ChatGPT/Perplexity using a prompt set
- 2Brand/Comms: measure mentions vs link citations and track changes over time
- 3Agencies: deliver client-ready exports and Looker Studio dashboards
- 4GEO go-to-market: find prompts where the brand isn't cited and prioritize actions
- 5Multi-country: compare visibility across countries/markets (50+ supported)
AuthoritasBest for
- 1SEO teams: track rankings and understand how AI Overviews affect organic visibility
- 2eCommerce: benchmark categories/keywords, spot competitive threats, and prioritize SEO work
- 3Brand/Comms: monitor brand presence/reputation in AI surfaces (Overviews/LLMs) and compare vs competitors
- 4Agencies: deliver recurring SEO + AI visibility reporting as standardized deliverables
- 5Data/RevOps: feed internal dashboards via API (SERP/rank tracking) to automate reporting & alerting
Feature Comparison
| Criteria | Otterly.AI | Authoritas |
|---|---|---|
| Free Plan | ||
| Starter Price | $29/mo | $89/mo |
| Standard Price | $189/mo | $229/mo |
| Pro Price | $489/mo | $379/mo |
| Number of Features | 15 | 12 |
Conclusion
Both Otterly.AI and Authoritas are excellent solutions. Otterly.AI is ideal for seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Otterly.AI or Authoritas?
It depends on your specific needs. Otterly.AI is better for seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility. Consider your priorities and budget before making a decision.
Is Otterly.AI more expensive than Authoritas?
Authoritas is more affordable at $379/month, offering a 110.00 dollars savings.
What is the main difference between Otterly.AI and Authoritas?
The main difference lies in their focus. Otterly.AI offers Citation and source tracking, while Authoritas stands out with API access. Otterly.AI targets seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, whereas Authoritas is designed for seo teams: track rankings and understand how ai overviews affect organic visibility.
Which one is easier to use for beginners: Otterly.AI or Authoritas?
Both platforms are designed to be user-friendly. Otterly.AI transparent pricing (lite/standard/premium) with add-ons, while Authoritas broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Otterly.AI or Authoritas?
Authoritas offers the most competitive pricing at $379/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Otterly.AI might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Authoritas could be the better choice.
Can I switch from Otterly.AI to Authoritas easily?
Yes, migrating between Otterly.AI and Authoritas is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Otterly.AI or Authoritas?
For small businesses, Authoritas at $379/month is often the most practical choice due to budget constraints. However, Otterly.AI excels at seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Authoritas is ideal for seo teams: track rankings and understand how ai overviews affect organic visibility. Consider your specific business requirements before deciding.
Are there free alternatives to Otterly.AI and Authoritas?
Both Otterly.AI and Authoritas offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Otterly.AI and Authoritas together?
Yes, many users combine both tools to leverage their unique strengths. Otterly.AI can handle seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Authoritas takes care of seo teams: track rankings and understand how ai overviews affect organic visibility. This approach can maximize productivity if budget allows.
What are the pros and cons of Otterly.AI compared to Authoritas?
Otterly.AI's strengths include transparent pricing (lite/standard/premium) with add-ons, but it has limitations like pricing also includes a premium ($489/mo) tier + enterprise (custom), which your `pricing` model can't represent cleanly. Authoritas offers broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite, though pricing is in gbp and structured as p1/p2/p3 + enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly. The best choice depends on which trade-offs matter most to you.
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