Otterly.AI vs Profound: Complete Comparison 2026
Choosing between Otterly.AI and Profound can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
A GEO / AI Search monitoring tool that automatically tracks brand visibility (mentions, link citations, rankings) across multiple AI platforms, with reporting, exports, and a Looker Studio connector.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
An enterprise-focused GEO / Answer Engine Optimization platform that measures how a brand shows up in AI answers (visibility, share of voice, sentiment, citations), surfaces opportunities (high-volume prompts, influential sources), and helps create/optimize AI-ready content through workflows and automation.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Otterly.AI | Profound |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| AI visibility score/metrics | ||
| Competitive benchmarking / Share of voice | ||
| Daily data refresh | ||
| CSV exports | ||
| Looker Studio connector | ||
| Keyword research | ||
| Multi-country support | ||
| Team collaboration / Workspaces | ||
| Website/technical audit | ||
| SSO / Enterprise security | ||
| Free plan available | ||
| Sentiment analysis | ||
| Actionable recommendations | ||
| AI content optimization suggestions | ||
| Historical tracking and trends | ||
| AI crawler/bot analytics |
Pricing Analysis
Profound is more affordable at $99/month, offering a 390.00 dollars savings compared to its competitor.
Pros and Cons
Otterly.AI
- Transparent pricing (Lite/Standard/Premium) with add-ons
- Strong practical workflow: prompts -> AI answers -> measured mentions & citations
- Exports + Looker Studio make stakeholder/client reporting easier
- Multi-country support is useful for international brands
- Enterprise options (SSO, custom prompts, onboarding) for scale
- Pricing also includes a Premium ($489/mo) tier + Enterprise (custom), which your `pricing` model can't represent cleanly
- Some engines (Google AI Mode, Gemini) are paid add-ons
- Prompt-centric approach: quality depends on choosing and maintaining the right prompt set
Profound
- Very complete stack: analytics (visibility/citations/sentiment) + demand (Prompt Volumes) + crawl/attribution (Agent Analytics) + content ops (Workflows)
- Broad multi-engine coverage with data captured from real front-end experiences
- Strong enterprise posture (SOC2, SSO, support) and ability to track many engines / multiple entities on Enterprise
- Action-oriented: insights plus integrated content creation/optimization tooling
- Historically enterprise-leaning positioning: access can be more sales-led depending on context
- Starter/Growth are tightly scoped around prompt counts and platform coverage
- If you only need basic prompt tracking, the platform may be broader than necessary
Best Use Cases
Each platform excels in different scenarios:
Otterly.AIBest for
- 1SEO/Content: monitor visibility on AI Overviews/ChatGPT/Perplexity using a prompt set
- 2Brand/Comms: measure mentions vs link citations and track changes over time
- 3Agencies: deliver client-ready exports and Looker Studio dashboards
- 4GEO go-to-market: find prompts where the brand isn't cited and prioritize actions
- 5Multi-country: compare visibility across countries/markets (50+ supported)
ProfoundBest for
- 1GEO / LLMO: track visibility, SOV, sentiment, and citations across multiple answer engines
- 2Content teams: create and optimize citation-winning content via templates + workflows
- 3PR & Brand: monitor perception/accuracy and narratives associated with the brand
- 4Tech/SEO: diagnose AI crawlability, understand AI-driven traffic impact, and prioritize fixes
- 5E-commerce: improve product presence in ChatGPT Shopping (placement, attributes, sentiment)
- 6Enterprise: governance, security (SSO/SOC2), dedicated support, and expanded coverage (10 platforms)
Feature Comparison
| Criteria | Otterly.AI | Profound |
|---|---|---|
| Free Plan | ||
| Starter Price | $29/mo | $99/mo |
| Standard Price | $189/mo | $399/mo |
| Pro Price | $489/mo | - |
| Number of Features | 15 | 15 |
Conclusion
Both Otterly.AI and Profound are excellent solutions. Otterly.AI is ideal for seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Profound excels at geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Otterly.AI or Profound?
It depends on your specific needs. Otterly.AI is better for seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Profound excels at geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines. Consider your priorities and budget before making a decision.
Is Otterly.AI more expensive than Profound?
Profound is more affordable at $99/month, offering a 390.00 dollars savings.
What is the main difference between Otterly.AI and Profound?
The main difference lies in their focus. Otterly.AI offers Daily data refresh, while Profound stands out with Sentiment analysis. Otterly.AI targets seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, whereas Profound is designed for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines.
Which one is easier to use for beginners: Otterly.AI or Profound?
Both platforms are designed to be user-friendly. Otterly.AI transparent pricing (lite/standard/premium) with add-ons, while Profound very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows). We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Otterly.AI or Profound?
Profound offers the most competitive pricing at $99/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Otterly.AI might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Profound could be the better choice.
Can I switch from Otterly.AI to Profound easily?
Yes, migrating between Otterly.AI and Profound is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Otterly.AI or Profound?
For small businesses, Profound at $99/month is often the most practical choice due to budget constraints. However, Otterly.AI excels at seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Profound is ideal for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines. Consider your specific business requirements before deciding.
Are there free alternatives to Otterly.AI and Profound?
Both Otterly.AI and Profound offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Otterly.AI and Profound together?
Yes, many users combine both tools to leverage their unique strengths. Otterly.AI can handle seo/content: monitor visibility on ai overviews/chatgpt/perplexity using a prompt set, while Profound takes care of geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines. This approach can maximize productivity if budget allows.
What are the pros and cons of Otterly.AI compared to Profound?
Otterly.AI's strengths include transparent pricing (lite/standard/premium) with add-ons, but it has limitations like pricing also includes a premium ($489/mo) tier + enterprise (custom), which your `pricing` model can't represent cleanly. Profound offers very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows), though historically enterprise-leaning positioning: access can be more sales-led depending on context. The best choice depends on which trade-offs matter most to you.
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