RankScale vs Contently: Complete Comparison 2025
Choosing between RankScale and Contently can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
A GEO / AI search visibility tracking platform that measures where and how a brand appears in AI-generated answers (mentions, position, sources/citations), with historical trends and competitive benchmarking, using a credit-based model.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
An enterprise content marketing suite that combines a CMP platform (planning, workflows, governance, ROI analytics) with a creator marketplace plus services (strategy, managing editors). It also offers LLMO/AI Search (audit + content + analytics) and an AI Studio with multi-agent workflows to produce fact-checked, compliant content.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Citation and source tracking
- Sentiment analysis
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | RankScale | Contently |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| AI visibility score/metrics | ||
| Competitive benchmarking / Share of voice | ||
| Historical tracking and trends | ||
| CSV exports | ||
| Website/technical audit | ||
| Team collaboration / Workspaces | ||
| Unlimited seats | ||
| Free trial available | ||
| Sentiment analysis | ||
| Actionable recommendations | ||
| AI content optimization suggestions | ||
| AI content writer/generator | ||
| SSO / Enterprise security | ||
| Mission Control CMP: cross-functional calendars, campaign centers | ||
| Brand governance + Tone Analyzer (brand voice controls) | ||
| ROI analytics: Content Value Tracker + Performance Analytics | ||
| AI Studio: multi-agent orchestration (research -> draft -> fact-check) | ||
| Creative Marketplace: vetted creator network (writing/design/video) |
Pricing Analysis
Contently is more affordable at $0/month, offering a 99.00 dollars savings compared to its competitor.
Pros and Cons
RankScale
- Low entry price (Essential ~€20/mo on public listings) with a flexible credit system
- Strong GEO bundle: visibility + citations + competitive benchmarking
- Pro/Enterprise include team workspace + raw export (handy for agencies/reporting)
- Includes web audits and brand dashboards—not just raw prompt tracking
- A credit model can get expensive at scale (many prompts/questions, markets, higher frequency)
- AI answers naturally fluctuate, so week-to-week stability isn't always perfect
- Enterprise details beyond published quotas are typically premium/custom
Contently
- Enterprise-ready governance: workflows, approvals, and ROI analytics to run a real content factory
- Hybrid model (platform + managing editors + creator marketplace), strong fit for regulated/sensitive content
- End-to-end lifecycle coverage: ideation -> production -> compliance -> distribution -> measurement (including PDF + ops efficiency)
- LLMO/AI Search offering included: not just writing, but measuring and steering AI visibility/citations
- Hard to map to your pricing model (often annual + services + content volume): typically quote-based
- Broad suite: if you only want 'GEO monitoring', onboarding can feel heavier than a pure tracker
- Platform + services positioning: some outcomes may depend on the level of managed support (editors/consulting)
Best Use Cases
Each platform excels in different scenarios:
RankScaleBest for
- 1SEO/GEO: track visibility and citations in AI Overviews and chatbots, then prioritize optimizations
- 2Competitive intel: see when competitors are cited instead of you on key queries
- 3Agencies: client reporting (raw export, team workspace) and multi-brand monitoring
- 4Auditing: use web audits / AI readiness checks to identify pages to fix
ContentlyBest for
- 1Enterprise Content/SEO teams: run cross-team programs (calendar, briefs, approvals) and prove ROI
- 2Regulated brands (finance/healthcare/etc.): produce fact-checked, compliant content with editorial governance
- 3PMM/Growth: scale comparison pages/FAQs/TOFU and improve visibility in AI Overviews / LLMs
- 4Agencies: standardize production + reporting + client workflows (and staff via the marketplace)
- 5Enablement/Docs marketing: measure and optimize engagement on PDFs (whitepapers/case studies)
Feature Comparison
| Criteria | RankScale | Contently |
|---|---|---|
| Free Plan | ||
| Starter Price | $20/mo | - |
| Pro Price | $99/mo | - |
| Number of Features | 12 | 14 |
Conclusion
Both RankScale and Contently are excellent solutions. RankScale is ideal for seo/geo: track visibility and citations in ai overviews and chatbots, then prioritize optimizations, while Contently excels at enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: RankScale or Contently?
It depends on your specific needs. RankScale is better for seo/geo: track visibility and citations in ai overviews and chatbots, then prioritize optimizations, while Contently excels at enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Consider your priorities and budget before making a decision.
Is RankScale more expensive than Contently?
Contently is more affordable at $0/month, offering a 99.00 dollars savings.
What is the main difference between RankScale and Contently?
The main difference lies in their focus. RankScale offers Google AI Overviews tracking, while Contently stands out with Sentiment analysis. RankScale targets seo/geo: track visibility and citations in ai overviews and chatbots, then prioritize optimizations, whereas Contently is designed for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi.
Which one is easier to use for beginners: RankScale or Contently?
Both platforms are designed to be user-friendly. RankScale low entry price (essential ~€20/mo on public listings) with a flexible credit system, while Contently enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: RankScale or Contently?
Contently offers the most competitive pricing at $0/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), RankScale might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Contently could be the better choice.
Can I switch from RankScale to Contently easily?
Yes, migrating between RankScale and Contently is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: RankScale or Contently?
For small businesses, Contently at $0/month is often the most practical choice due to budget constraints. However, RankScale excels at seo/geo: track visibility and citations in ai overviews and chatbots, then prioritize optimizations, while Contently is ideal for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Consider your specific business requirements before deciding.
Are there free alternatives to RankScale and Contently?
Both RankScale and Contently offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both RankScale and Contently together?
Yes, many users combine both tools to leverage their unique strengths. RankScale can handle seo/geo: track visibility and citations in ai overviews and chatbots, then prioritize optimizations, while Contently takes care of enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. This approach can maximize productivity if budget allows.
What are the pros and cons of RankScale compared to Contently?
RankScale's strengths include low entry price (essential ~€20/mo on public listings) with a flexible credit system, but it has limitations like a credit model can get expensive at scale (many prompts/questions, markets, higher frequency). Contently offers enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory, though hard to map to your pricing model (often annual + services + content volume): typically quote-based. The best choice depends on which trade-offs matter most to you.
Related Articles
A GEO (AI visibility) platform to analyze how AI models understand your website, get actionable optimization recommendations, track mentions across AI platforms, and benchmark visibility against competitors. vs A GEO / AI search visibility tracking platform that measures where and how a brand appears in AI-generated answers (mentions, position, sources/citations), with historical trends and competitive benchmarking, using a credit-based model.
A GEO (AI visibility) platform to analyze how AI models understand your website, get actionable optimization recommendations, track mentions across AI platforms, and benchmark visibility against competitors. vs An enterprise content marketing suite that combines a CMP platform (planning, workflows, governance, ROI analytics) with a creator marketplace plus services (strategy, managing editors). It also offers LLMO/AI Search (audit + content + analytics) and an AI Studio with multi-agent workflows to produce fact-checked, compliant content.
A GEO / AI Search monitoring tool that automatically tracks brand visibility (mentions, link citations, rankings) across multiple AI platforms, with reporting, exports, and a Looker Studio connector. vs A GEO / AI search visibility tracking platform that measures where and how a brand appears in AI-generated answers (mentions, position, sources/citations), with historical trends and competitive benchmarking, using a credit-based model.