SE Ranking vs Archipel AI: Complete Comparison 2025
Choosing between SE Ranking and Archipel AI can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
An all-in-one SEO suite (rank tracking, audits, backlinks, keyword/competitor research, reporting) that adds GEO/AI Search capabilities through an AI Results Tracker (AI Overviews, AI Mode, ChatGPT) and an AI Search add-on to extend AI results tracking and analysis.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
A France-based GEO (Generative Engine Optimization) / AIO (AI Optimization) agency helping brands improve their visibility and citations in AI assistants and AI search engines (e.g., ChatGPT, Claude, Perplexity, Copilot) through audits, technical optimizations, and optimized content.
- Website/technical audit
- AI content optimization suggestions
- AI crawler/bot analytics
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | SE Ranking | Archipel AI |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| Competitive benchmarking / Share of voice | ||
| Automated reporting | ||
| Looker Studio connector | ||
| API access | ||
| Keyword research | ||
| Website/technical audit | ||
| AI content writer/generator | ||
| Free trial available | ||
| AI content optimization suggestions | ||
| AI crawler/bot analytics | ||
| Free plan available | ||
| GEO optimization for AI assistants (ChatGPT, Claude, Perplexity, Copilot) and AI search engines | ||
| Advanced GEO strategies (AI optimization methodology) | ||
| Creation/optimization of "GEO-optimized" articles (content designed to be cited in AI answers) | ||
| GEO "boosters" (targeted actions to accelerate outcomes) | ||
| Personalized consulting | ||
| Training + free masterclass (GEO/AIO enablement) | ||
| Experimentation & results-driven positioning |
Pricing Analysis
Archipel AI is more affordable at $0/month, offering a 235.00 dollars savings compared to its competitor.
Pros and Cons
SE Ranking
- Full-stack: classic SEO + GEO/AI Search layer in one platform
- AI Overviews + AI Mode tracking with source/citation analysis and organic comparison
- Strong add-on ecosystem (AI Search, Content, Local, API) to scale by needs
- Reporting integrations (Looker Studio) helpful for agencies/clients
- Config-based pricing (keywords/limits/add-ons): real cost can vary a lot with usage
- Content features (AI Writer / Content Marketing) depend on add-ons or tier limits
- SEO-suite approach: if you want only pure GEO, it may feel broader than needed
Archipel AI
- Very GEO/AIO-focused positioning (specialist vs. general-purpose suite)
- End-to-end service approach: audit -> technical optimizations -> content -> "booster" actions
- Training/masterclass helps onboard SEO/content/brand stakeholders
- They emphasize fast outcomes and a test-and-learn mindset
- No clearly public pricing: likely custom quotes (harder to compare directly with SaaS tools)
- Public website is more positioning than operational detail (deliverables, cadence, exact KPIs)
- Execution-heavy (agency model): outcomes depend on scope, content quality, and iteration cycles
- The provided domain (.fr) was not directly accessible during fetch (technical access error)
Best Use Cases
Each platform excels in different scenarios:
SE RankingBest for
- 1SMB / in-house SEO: run SEO and track AI visibility (AIO/AI Mode/ChatGPT)
- 2Agencies: client reporting (Looker Studio), multi-project workflows, competitor tracking
- 3GEO/LLMO: identify cited sources in AI Overviews/AI Mode and adapt content strategy
- 4Data teams: integrate via API for internal dashboards and automated workflows
- 5Local SEO: combine local tooling with AI visibility monitoring per market
Archipel AIBest for
- 1B2B/B2C brands aiming to be cited in AI answers for their categories
- 2Website optimization to improve "AI crawlability" and content structure
- 3GEO-driven content strategy: pages/FAQs/articles designed to be used and cited by AI systems
- 4AI competitive visibility audit: compare presence/citations vs competitors on key queries
- 5Enablement: train SEO/marketing teams on GEO/AIO and define an action plan
Feature Comparison
| Criteria | SE Ranking | Archipel AI |
|---|---|---|
| Free Plan | ||
| Starter Price | $59/mo | - |
| Standard Price | $109/mo | - |
| Pro Price | $235/mo | - |
| Number of Features | 12 | 11 |
Conclusion
Both SE Ranking and Archipel AI are excellent solutions. SE Ranking is ideal for smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Archipel AI excels at b2b/b2c brands aiming to be cited in ai answers for their categories. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: SE Ranking or Archipel AI?
It depends on your specific needs. SE Ranking is better for smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Archipel AI excels at b2b/b2c brands aiming to be cited in ai answers for their categories. Consider your priorities and budget before making a decision.
Is SE Ranking more expensive than Archipel AI?
Archipel AI is more affordable at $0/month, offering a 235.00 dollars savings.
What is the main difference between SE Ranking and Archipel AI?
The main difference lies in their focus. SE Ranking offers Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini), while Archipel AI stands out with AI content optimization suggestions. SE Ranking targets smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), whereas Archipel AI is designed for b2b/b2c brands aiming to be cited in ai answers for their categories.
Which one is easier to use for beginners: SE Ranking or Archipel AI?
Both platforms are designed to be user-friendly. SE Ranking full-stack: classic seo + geo/ai search layer in one platform, while Archipel AI very geo/aio-focused positioning (specialist vs. general-purpose suite). We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: SE Ranking or Archipel AI?
Archipel AI offers the most competitive pricing at $0/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), SE Ranking might be worth the investment. For website/technical audit, Archipel AI could be the better choice.
Can I switch from SE Ranking to Archipel AI easily?
Yes, migrating between SE Ranking and Archipel AI is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: SE Ranking or Archipel AI?
For small businesses, Archipel AI at $0/month is often the most practical choice due to budget constraints. However, SE Ranking excels at smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Archipel AI is ideal for b2b/b2c brands aiming to be cited in ai answers for their categories. Consider your specific business requirements before deciding.
Are there free alternatives to SE Ranking and Archipel AI?
Both SE Ranking and Archipel AI offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both SE Ranking and Archipel AI together?
Yes, many users combine both tools to leverage their unique strengths. SE Ranking can handle smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Archipel AI takes care of b2b/b2c brands aiming to be cited in ai answers for their categories. This approach can maximize productivity if budget allows.
What are the pros and cons of SE Ranking compared to Archipel AI?
SE Ranking's strengths include full-stack: classic seo + geo/ai search layer in one platform, but it has limitations like config-based pricing (keywords/limits/add-ons): real cost can vary a lot with usage. Archipel AI offers very geo/aio-focused positioning (specialist vs. general-purpose suite), though no clearly public pricing: likely custom quotes (harder to compare directly with saas tools). The best choice depends on which trade-offs matter most to you.
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