SE Ranking vs Authoritas: Complete Comparison 2025
Choosing between SE Ranking and Authoritas can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
An all-in-one SEO suite (rank tracking, audits, backlinks, keyword/competitor research, reporting) that adds GEO/AI Search capabilities through an AI Results Tracker (AI Overviews, AI Mode, ChatGPT) and an AI Search add-on to extend AI results tracking and analysis.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
A full SEO platform (global rank tracking, keyword research, technical audits, competitor benchmarking) plus an 'AI Search' layer to monitor brand visibility in Google AI Overviews and across multiple AI engines/LLMs. Also offers SERP/rank-tracking APIs for programmatic use.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | SE Ranking | Authoritas |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| Competitive benchmarking / Share of voice | ||
| Automated reporting | ||
| Looker Studio connector | ||
| API access | ||
| Keyword research | ||
| Website/technical audit | ||
| AI content writer/generator | ||
| Free trial available | ||
| Multi-country support | ||
| Daily data refresh | ||
| Free plan available | ||
| SERP features tracking (universal search features) | ||
| AI brand visibility reports with competitive focus |
Pricing Analysis
SE Ranking is more affordable at $235/month, offering a 144.00 dollars savings compared to its competitor.
Pros and Cons
SE Ranking
- Full-stack: classic SEO + GEO/AI Search layer in one platform
- AI Overviews + AI Mode tracking with source/citation analysis and organic comparison
- Strong add-on ecosystem (AI Search, Content, Local, API) to scale by needs
- Reporting integrations (Looker Studio) helpful for agencies/clients
- Config-based pricing (keywords/limits/add-ons): real cost can vary a lot with usage
- Content features (AI Writer / Content Marketing) depend on add-ons or tier limits
- SEO-suite approach: if you want only pure GEO, it may feel broader than needed
Authoritas
- Broad coverage: traditional SEO platform + AI Overviews/AI Search tracking in one suite
- Public AI Search pricing (clear credit tiers) and self-serve onboarding
- Enterprise-friendly building blocks via API (useful for internal data/BI pipelines)
- Scale/eCommerce-oriented positioning: competitor insights, SERP analysis, recurring monitoring
- Pricing is in GBP and structured as P1/P2/P3 + Enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly
- AI Search appears credit-based: real cost clarity depends on how many analyses/reports you run
- It's a broad SEO suite: may feel more 'SEO platform' than a pure GEO/LLM tool (potentially heavier onboarding if you only want GEO)
Best Use Cases
Each platform excels in different scenarios:
SE RankingBest for
- 1SMB / in-house SEO: run SEO and track AI visibility (AIO/AI Mode/ChatGPT)
- 2Agencies: client reporting (Looker Studio), multi-project workflows, competitor tracking
- 3GEO/LLMO: identify cited sources in AI Overviews/AI Mode and adapt content strategy
- 4Data teams: integrate via API for internal dashboards and automated workflows
- 5Local SEO: combine local tooling with AI visibility monitoring per market
AuthoritasBest for
- 1SEO teams: track rankings and understand how AI Overviews affect organic visibility
- 2eCommerce: benchmark categories/keywords, spot competitive threats, and prioritize SEO work
- 3Brand/Comms: monitor brand presence/reputation in AI surfaces (Overviews/LLMs) and compare vs competitors
- 4Agencies: deliver recurring SEO + AI visibility reporting as standardized deliverables
- 5Data/RevOps: feed internal dashboards via API (SERP/rank tracking) to automate reporting & alerting
Feature Comparison
| Criteria | SE Ranking | Authoritas |
|---|---|---|
| Free Plan | ||
| Starter Price | $59/mo | $89/mo |
| Standard Price | $109/mo | $229/mo |
| Pro Price | $235/mo | $379/mo |
| Number of Features | 12 | 12 |
Conclusion
Both SE Ranking and Authoritas are excellent solutions. SE Ranking is ideal for smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: SE Ranking or Authoritas?
It depends on your specific needs. SE Ranking is better for smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility. Consider your priorities and budget before making a decision.
Is SE Ranking more expensive than Authoritas?
SE Ranking is more affordable at $235/month, offering a 144.00 dollars savings.
What is the main difference between SE Ranking and Authoritas?
The main difference lies in their focus. SE Ranking offers Citation and source tracking, while Authoritas stands out with Multi-country support. SE Ranking targets smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), whereas Authoritas is designed for seo teams: track rankings and understand how ai overviews affect organic visibility.
Which one is easier to use for beginners: SE Ranking or Authoritas?
Both platforms are designed to be user-friendly. SE Ranking full-stack: classic seo + geo/ai search layer in one platform, while Authoritas broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: SE Ranking or Authoritas?
SE Ranking offers the most competitive pricing at $235/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), SE Ranking might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Authoritas could be the better choice.
Can I switch from SE Ranking to Authoritas easily?
Yes, migrating between SE Ranking and Authoritas is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: SE Ranking or Authoritas?
For small businesses, SE Ranking at $235/month is often the most practical choice due to budget constraints. However, SE Ranking excels at smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Authoritas is ideal for seo teams: track rankings and understand how ai overviews affect organic visibility. Consider your specific business requirements before deciding.
Are there free alternatives to SE Ranking and Authoritas?
Both SE Ranking and Authoritas offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both SE Ranking and Authoritas together?
Yes, many users combine both tools to leverage their unique strengths. SE Ranking can handle smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Authoritas takes care of seo teams: track rankings and understand how ai overviews affect organic visibility. This approach can maximize productivity if budget allows.
What are the pros and cons of SE Ranking compared to Authoritas?
SE Ranking's strengths include full-stack: classic seo + geo/ai search layer in one platform, but it has limitations like config-based pricing (keywords/limits/add-ons): real cost can vary a lot with usage. Authoritas offers broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite, though pricing is in gbp and structured as p1/p2/p3 + enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly. The best choice depends on which trade-offs matter most to you.
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