SE Ranking vs Contently: Complete Comparison 2025
Choosing between SE Ranking and Contently can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
An all-in-one SEO suite (rank tracking, audits, backlinks, keyword/competitor research, reporting) that adds GEO/AI Search capabilities through an AI Results Tracker (AI Overviews, AI Mode, ChatGPT) and an AI Search add-on to extend AI results tracking and analysis.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
An enterprise content marketing suite that combines a CMP platform (planning, workflows, governance, ROI analytics) with a creator marketplace plus services (strategy, managing editors). It also offers LLMO/AI Search (audit + content + analytics) and an AI Studio with multi-agent workflows to produce fact-checked, compliant content.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Citation and source tracking
- Sentiment analysis
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | SE Ranking | Contently |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| Competitive benchmarking / Share of voice | ||
| Automated reporting | ||
| Looker Studio connector | ||
| API access | ||
| Keyword research | ||
| Website/technical audit | ||
| AI content writer/generator | ||
| Free trial available | ||
| Sentiment analysis | ||
| Actionable recommendations | ||
| AI content optimization suggestions | ||
| Team collaboration / Workspaces | ||
| SSO / Enterprise security | ||
| Mission Control CMP: cross-functional calendars, campaign centers | ||
| Brand governance + Tone Analyzer (brand voice controls) | ||
| ROI analytics: Content Value Tracker + Performance Analytics | ||
| AI Studio: multi-agent orchestration (research -> draft -> fact-check) | ||
| Creative Marketplace: vetted creator network (writing/design/video) |
Pricing Analysis
Contently is more affordable at $0/month, offering a 235.00 dollars savings compared to its competitor.
Pros and Cons
SE Ranking
- Full-stack: classic SEO + GEO/AI Search layer in one platform
- AI Overviews + AI Mode tracking with source/citation analysis and organic comparison
- Strong add-on ecosystem (AI Search, Content, Local, API) to scale by needs
- Reporting integrations (Looker Studio) helpful for agencies/clients
- Config-based pricing (keywords/limits/add-ons): real cost can vary a lot with usage
- Content features (AI Writer / Content Marketing) depend on add-ons or tier limits
- SEO-suite approach: if you want only pure GEO, it may feel broader than needed
Contently
- Enterprise-ready governance: workflows, approvals, and ROI analytics to run a real content factory
- Hybrid model (platform + managing editors + creator marketplace), strong fit for regulated/sensitive content
- End-to-end lifecycle coverage: ideation -> production -> compliance -> distribution -> measurement (including PDF + ops efficiency)
- LLMO/AI Search offering included: not just writing, but measuring and steering AI visibility/citations
- Hard to map to your pricing model (often annual + services + content volume): typically quote-based
- Broad suite: if you only want 'GEO monitoring', onboarding can feel heavier than a pure tracker
- Platform + services positioning: some outcomes may depend on the level of managed support (editors/consulting)
Best Use Cases
Each platform excels in different scenarios:
SE RankingBest for
- 1SMB / in-house SEO: run SEO and track AI visibility (AIO/AI Mode/ChatGPT)
- 2Agencies: client reporting (Looker Studio), multi-project workflows, competitor tracking
- 3GEO/LLMO: identify cited sources in AI Overviews/AI Mode and adapt content strategy
- 4Data teams: integrate via API for internal dashboards and automated workflows
- 5Local SEO: combine local tooling with AI visibility monitoring per market
ContentlyBest for
- 1Enterprise Content/SEO teams: run cross-team programs (calendar, briefs, approvals) and prove ROI
- 2Regulated brands (finance/healthcare/etc.): produce fact-checked, compliant content with editorial governance
- 3PMM/Growth: scale comparison pages/FAQs/TOFU and improve visibility in AI Overviews / LLMs
- 4Agencies: standardize production + reporting + client workflows (and staff via the marketplace)
- 5Enablement/Docs marketing: measure and optimize engagement on PDFs (whitepapers/case studies)
Feature Comparison
| Criteria | SE Ranking | Contently |
|---|---|---|
| Free Plan | ||
| Starter Price | $59/mo | - |
| Standard Price | $109/mo | - |
| Pro Price | $235/mo | - |
| Number of Features | 12 | 14 |
Conclusion
Both SE Ranking and Contently are excellent solutions. SE Ranking is ideal for smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Contently excels at enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: SE Ranking or Contently?
It depends on your specific needs. SE Ranking is better for smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Contently excels at enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Consider your priorities and budget before making a decision.
Is SE Ranking more expensive than Contently?
Contently is more affordable at $0/month, offering a 235.00 dollars savings.
What is the main difference between SE Ranking and Contently?
The main difference lies in their focus. SE Ranking offers Google AI Overviews tracking, while Contently stands out with Sentiment analysis. SE Ranking targets smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), whereas Contently is designed for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi.
Which one is easier to use for beginners: SE Ranking or Contently?
Both platforms are designed to be user-friendly. SE Ranking full-stack: classic seo + geo/ai search layer in one platform, while Contently enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: SE Ranking or Contently?
Contently offers the most competitive pricing at $0/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), SE Ranking might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Contently could be the better choice.
Can I switch from SE Ranking to Contently easily?
Yes, migrating between SE Ranking and Contently is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: SE Ranking or Contently?
For small businesses, Contently at $0/month is often the most practical choice due to budget constraints. However, SE Ranking excels at smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Contently is ideal for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Consider your specific business requirements before deciding.
Are there free alternatives to SE Ranking and Contently?
Both SE Ranking and Contently offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both SE Ranking and Contently together?
Yes, many users combine both tools to leverage their unique strengths. SE Ranking can handle smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while Contently takes care of enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. This approach can maximize productivity if budget allows.
What are the pros and cons of SE Ranking compared to Contently?
SE Ranking's strengths include full-stack: classic seo + geo/ai search layer in one platform, but it has limitations like config-based pricing (keywords/limits/add-ons): real cost can vary a lot with usage. Contently offers enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory, though hard to map to your pricing model (often annual + services + content volume): typically quote-based. The best choice depends on which trade-offs matter most to you.
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