SE RankingVSSearchBooster
Comparison

SE Ranking vs SearchBooster: Complete Comparison 2025

Choosing between SE Ranking and SearchBooster can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.

Timothé Merle(CEO & Co-Founder)

SE Ranking

An all-in-one SEO suite (rank tracking, audits, backlinks, keyword/competitor research, reporting) that adds GEO/AI Search capabilities through an AI Results Tracker (AI Overviews, AI Mode, ChatGPT) and an AI Search add-on to extend AI results tracking and analysis.

Pricing
Free
Starter: $59/mo
Standard: $109/mo
Pro: $235/mo
Key Features
  • Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
  • Google AI Overviews tracking
  • Brand mention tracking

SearchBooster

A 360° digital agency (SEO, paid ads, social media, branding, website creation/redesign, content production) that also promotes GEO optimization (visibility in ChatGPT / Perplexity / Google AI Overviews). It's primarily a service offering (audit + execution), not a self-serve SaaS product.

Pricing
Starter: $50/mo
Key Features
  • Website/technical audit
  • AI content optimization suggestions
  • Automated reporting

Key Features Comparison

Here's a detailed breakdown of features offered by each platform:

FeatureSE RankingSearchBooster
Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
Google AI Overviews tracking
Brand mention tracking
Citation and source tracking
Competitive benchmarking / Share of voice
Automated reporting
Looker Studio connector
API access
Keyword research
Website/technical audit
AI content writer/generator
Free trial available
AI content optimization suggestions
ROI-driven full digital services (SEO, paid ads, social media, branding/visual identity, web development, content production)
Website creation/redesign for corporate & e-commerce sites (WordPress, etc.)
All-in SEO subscriptions (content, backlinks, technical) positioned for long-term growth
GEO services: content optimization to be cited in ChatGPT / Perplexity / Google AI Overviews
SEO + GEO approach (GEO positioned as complementary to SEO)
All-in-one marketing hub (SeoSamba MOS): email, social, blog & SEO in a single dashboard
Blog & PR distribution tooling (publishing/distribution)
Online reputation/reviews management (SeoSamba tool)
Website rental offer for corporate/e-commerce sites advertised "from €50/month (excl. tax)"

Pricing Analysis

SearchBooster is more affordable at $50/month, offering a 185.00 dollars savings compared to its competitor.

Pros and Cons

SE Ranking

Pros
  • Full-stack: classic SEO + GEO/AI Search layer in one platform
  • AI Overviews + AI Mode tracking with source/citation analysis and organic comparison
  • Strong add-on ecosystem (AI Search, Content, Local, API) to scale by needs
  • Reporting integrations (Looker Studio) helpful for agencies/clients
Cons
  • Config-based pricing (keywords/limits/add-ons): real cost can vary a lot with usage
  • Content features (AI Writer / Content Marketing) depend on add-ons or tier limits
  • SEO-suite approach: if you want only pure GEO, it may feel broader than needed

SearchBooster

Pros
  • Done-for-you approach: audit + execution (content/tech/links/websites) if you want to outsource
  • Covers SEO + GEO + dev + branding + ads (handy if you want one partner)
  • Includes a marketing hub angle (SeoSamba) with automated reporting and reputation tooling to centralize actions
Cons
  • Not a self-serve GEO SaaS: less suited if you want a plug-and-play dashboard for continuous prompt monitoring
  • SEO/GEO pricing is mostly quote-based (scope dependent), so price comparisons are harder beyond the "website rental" offer
  • Value depends on agency execution and ongoing follow-through, not just automation

Best Use Cases

Each platform excels in different scenarios:

SE Ranking
Best for

  • 1SMB / in-house SEO: run SEO and track AI visibility (AIO/AI Mode/ChatGPT)
  • 2Agencies: client reporting (Looker Studio), multi-project workflows, competitor tracking
  • 3GEO/LLMO: identify cited sources in AI Overviews/AI Mode and adapt content strategy
  • 4Data teams: integrate via API for internal dashboards and automated workflows
  • 5Local SEO: combine local tooling with AI visibility monitoring per market

SearchBooster
Best for

  • 1SMBs: outsource SEO/ads/social + website creation/redesign with a single partner
  • 2Brands that want to start GEO via an agency (optimize content to be cited by AI engines)
  • 3Marketing teams that want to centralize email/social/blog/SEO via a hub (SeoSamba) + reporting
  • 4Businesses needing a turnkey rented website offer (from €50/month excl. tax)

Feature Comparison

CriteriaSE RankingSearchBooster
Free Plan
Starter Price$59/mo$50/mo
Standard Price$109/mo-
Pro Price$235/mo-
Number of Features1213

Conclusion

Both SE Ranking and SearchBooster are excellent solutions. SE Ranking is ideal for smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while SearchBooster excels at smbs: outsource seo/ads/social + website creation/redesign with a single partner. Your choice should depend on your specific needs and budget.

Frequently Asked Questions

Which is better: SE Ranking or SearchBooster?

It depends on your specific needs. SE Ranking is better for smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while SearchBooster excels at smbs: outsource seo/ads/social + website creation/redesign with a single partner. Consider your priorities and budget before making a decision.

Is SE Ranking more expensive than SearchBooster?

SearchBooster is more affordable at $50/month, offering a 185.00 dollars savings.

What is the main difference between SE Ranking and SearchBooster?

The main difference lies in their focus. SE Ranking offers Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini), while SearchBooster stands out with AI content optimization suggestions. SE Ranking targets smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), whereas SearchBooster is designed for smbs: outsource seo/ads/social + website creation/redesign with a single partner.

Which one is easier to use for beginners: SE Ranking or SearchBooster?

Both platforms are designed to be user-friendly. SE Ranking full-stack: classic seo + geo/ai search layer in one platform, while SearchBooster done-for-you approach: audit + execution (content/tech/links/websites) if you want to outsource. We recommend trying the free version of each to see which interface suits you better.

Which offers the best value for money: SE Ranking or SearchBooster?

SearchBooster offers the most competitive pricing at $50/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), SE Ranking might be worth the investment. For website/technical audit, SearchBooster could be the better choice.

Can I switch from SE Ranking to SearchBooster easily?

Yes, migrating between SE Ranking and SearchBooster is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.

Which is better for small businesses: SE Ranking or SearchBooster?

For small businesses, SearchBooster at $50/month is often the most practical choice due to budget constraints. However, SE Ranking excels at smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while SearchBooster is ideal for smbs: outsource seo/ads/social + website creation/redesign with a single partner. Consider your specific business requirements before deciding.

Are there free alternatives to SE Ranking and SearchBooster?

Both SE Ranking and SearchBooster offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.

Can I use both SE Ranking and SearchBooster together?

Yes, many users combine both tools to leverage their unique strengths. SE Ranking can handle smb / in-house seo: run seo and track ai visibility (aio/ai mode/chatgpt), while SearchBooster takes care of smbs: outsource seo/ads/social + website creation/redesign with a single partner. This approach can maximize productivity if budget allows.

What are the pros and cons of SE Ranking compared to SearchBooster?

SE Ranking's strengths include full-stack: classic seo + geo/ai search layer in one platform, but it has limitations like config-based pricing (keywords/limits/add-ons): real cost can vary a lot with usage. SearchBooster offers done-for-you approach: audit + execution (content/tech/links/websites) if you want to outsource, though not a self-serve geo saas: less suited if you want a plug-and-play dashboard for continuous prompt monitoring. The best choice depends on which trade-offs matter most to you.

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