Authoritas vs Contently: Complete Comparison 2025
Choosing between Authoritas and Contently can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
A full SEO platform (global rank tracking, keyword research, technical audits, competitor benchmarking) plus an 'AI Search' layer to monitor brand visibility in Google AI Overviews and across multiple AI engines/LLMs. Also offers SERP/rank-tracking APIs for programmatic use.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
An enterprise content marketing suite that combines a CMP platform (planning, workflows, governance, ROI analytics) with a creator marketplace plus services (strategy, managing editors). It also offers LLMO/AI Search (audit + content + analytics) and an AI Studio with multi-agent workflows to produce fact-checked, compliant content.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Citation and source tracking
- Sentiment analysis
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Authoritas | Contently |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Competitive benchmarking / Share of voice | ||
| Keyword research | ||
| Website/technical audit | ||
| Multi-country support | ||
| Daily data refresh | ||
| API access | ||
| Free plan available | ||
| SERP features tracking (universal search features) | ||
| AI brand visibility reports with competitive focus | ||
| Citation and source tracking | ||
| Sentiment analysis | ||
| Actionable recommendations | ||
| AI content optimization suggestions | ||
| AI content writer/generator | ||
| Team collaboration / Workspaces | ||
| SSO / Enterprise security | ||
| Mission Control CMP: cross-functional calendars, campaign centers | ||
| Brand governance + Tone Analyzer (brand voice controls) | ||
| ROI analytics: Content Value Tracker + Performance Analytics | ||
| AI Studio: multi-agent orchestration (research -> draft -> fact-check) | ||
| Creative Marketplace: vetted creator network (writing/design/video) |
Pricing Analysis
Contently is more affordable at $0/month, offering a 379.00 dollars savings compared to its competitor.
Pros and Cons
Authoritas
- Broad coverage: traditional SEO platform + AI Overviews/AI Search tracking in one suite
- Public AI Search pricing (clear credit tiers) and self-serve onboarding
- Enterprise-friendly building blocks via API (useful for internal data/BI pipelines)
- Scale/eCommerce-oriented positioning: competitor insights, SERP analysis, recurring monitoring
- Pricing is in GBP and structured as P1/P2/P3 + Enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly
- AI Search appears credit-based: real cost clarity depends on how many analyses/reports you run
- It's a broad SEO suite: may feel more 'SEO platform' than a pure GEO/LLM tool (potentially heavier onboarding if you only want GEO)
Contently
- Enterprise-ready governance: workflows, approvals, and ROI analytics to run a real content factory
- Hybrid model (platform + managing editors + creator marketplace), strong fit for regulated/sensitive content
- End-to-end lifecycle coverage: ideation -> production -> compliance -> distribution -> measurement (including PDF + ops efficiency)
- LLMO/AI Search offering included: not just writing, but measuring and steering AI visibility/citations
- Hard to map to your pricing model (often annual + services + content volume): typically quote-based
- Broad suite: if you only want 'GEO monitoring', onboarding can feel heavier than a pure tracker
- Platform + services positioning: some outcomes may depend on the level of managed support (editors/consulting)
Best Use Cases
Each platform excels in different scenarios:
AuthoritasBest for
- 1SEO teams: track rankings and understand how AI Overviews affect organic visibility
- 2eCommerce: benchmark categories/keywords, spot competitive threats, and prioritize SEO work
- 3Brand/Comms: monitor brand presence/reputation in AI surfaces (Overviews/LLMs) and compare vs competitors
- 4Agencies: deliver recurring SEO + AI visibility reporting as standardized deliverables
- 5Data/RevOps: feed internal dashboards via API (SERP/rank tracking) to automate reporting & alerting
ContentlyBest for
- 1Enterprise Content/SEO teams: run cross-team programs (calendar, briefs, approvals) and prove ROI
- 2Regulated brands (finance/healthcare/etc.): produce fact-checked, compliant content with editorial governance
- 3PMM/Growth: scale comparison pages/FAQs/TOFU and improve visibility in AI Overviews / LLMs
- 4Agencies: standardize production + reporting + client workflows (and staff via the marketplace)
- 5Enablement/Docs marketing: measure and optimize engagement on PDFs (whitepapers/case studies)
Feature Comparison
| Criteria | Authoritas | Contently |
|---|---|---|
| Free Plan | ||
| Starter Price | $89/mo | - |
| Standard Price | $229/mo | - |
| Pro Price | $379/mo | - |
| Number of Features | 12 | 14 |
Conclusion
Both Authoritas and Contently are excellent solutions. Authoritas is ideal for seo teams: track rankings and understand how ai overviews affect organic visibility, while Contently excels at enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Authoritas or Contently?
It depends on your specific needs. Authoritas is better for seo teams: track rankings and understand how ai overviews affect organic visibility, while Contently excels at enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Consider your priorities and budget before making a decision.
Is Authoritas more expensive than Contently?
Contently is more affordable at $0/month, offering a 379.00 dollars savings.
What is the main difference between Authoritas and Contently?
The main difference lies in their focus. Authoritas offers Google AI Overviews tracking, while Contently stands out with Citation and source tracking. Authoritas targets seo teams: track rankings and understand how ai overviews affect organic visibility, whereas Contently is designed for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi.
Which one is easier to use for beginners: Authoritas or Contently?
Both platforms are designed to be user-friendly. Authoritas broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite, while Contently enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Authoritas or Contently?
Contently offers the most competitive pricing at $0/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Authoritas might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Contently could be the better choice.
Can I switch from Authoritas to Contently easily?
Yes, migrating between Authoritas and Contently is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Authoritas or Contently?
For small businesses, Contently at $0/month is often the most practical choice due to budget constraints. However, Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility, while Contently is ideal for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Consider your specific business requirements before deciding.
Are there free alternatives to Authoritas and Contently?
Both Authoritas and Contently offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Authoritas and Contently together?
Yes, many users combine both tools to leverage their unique strengths. Authoritas can handle seo teams: track rankings and understand how ai overviews affect organic visibility, while Contently takes care of enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. This approach can maximize productivity if budget allows.
What are the pros and cons of Authoritas compared to Contently?
Authoritas's strengths include broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite, but it has limitations like pricing is in gbp and structured as p1/p2/p3 + enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly. Contently offers enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory, though hard to map to your pricing model (often annual + services + content volume): typically quote-based. The best choice depends on which trade-offs matter most to you.
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