Goodie vs Semrush: Complete Comparison 2025
Choosing between Goodie and Semrush can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
Goodie is an AEO/GEO (Answer Engine Optimization) platform that helps teams measure and improve brand visibility, citations, and sentiment across AI answer engines (ChatGPT, Gemini, Perplexity, Claude, etc.), with an action/recommendation layer plus traffic & attribution modules.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- AI visibility score/metrics
- Sentiment analysis
An all-in-one marketing suite focused on SEO and competitive intelligence: keyword research, competitor analysis, technical audits, rank tracking, backlinks, content workflows, reporting, and newer 'AI visibility / AI search' modules (e.g., AI Visibility Toolkit, AI Search Visibility Checker).
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Goodie | Semrush |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| AI visibility score/metrics | ||
| Sentiment analysis | ||
| Competitive benchmarking / Share of voice | ||
| Actionable recommendations | ||
| AI crawler/bot analytics | ||
| AI content writer/generator | ||
| Multi-country support | ||
| Multi-language support | ||
| Topic Explorer: AI query volume, 6-month trends, model distribution | ||
| Traffic & Attribution: GA4 integration + conversions/revenue tracking | ||
| AI Shopping: product visibility & competitor movement (ChatGPT + Rufus) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Automated reporting | ||
| API access | ||
| Keyword research | ||
| Website/technical audit | ||
| Free plan available |
Pricing Analysis
Goodie is more affordable at $495/month, offering a 4.95 dollars savings compared to its competitor.
Pros and Cons
Goodie
- Broad LLM/engine coverage (ChatGPT, Perplexity, Gemini, Claude, etc.)
- Combines monitoring + attribution (ROI) + action layer (recommendations/optimizations)
- Advanced modules (crawler/agent analytics, AI shopping) valuable for SEO/data and eCommerce teams
- Mid-market/enterprise pricing: higher entry cost
- Team/Enterprise plans are custom (less self-serve)
- Usage limits (responses/citations, countries/languages, seats) depend on the plan
Semrush
- Very broad coverage: one platform for most SEO workflows (technical, content, backlinks, competitive, reporting)
- Agency/team-friendly: multi-projects, reporting, exports, templates
- Strong competitive intelligence datasets (domain/keyword/backlink research)
- Growing 'AI search / AI visibility' layer (dedicated toolkit + free checker/benchmarks)
- Rich ecosystem (App Center, add-ons, API by plan) to fit into a marketing stack
- Modular pricing: multiple toolkits/add-ons and plan limits can make total cost grow quickly
- Packaging changes over time (e.g., newer bundles like Semrush One), so comparisons require a clear scope
- Steep learning curve: very feature-dense UI and many reports
- AI visibility features may sit outside the core SEO toolkit (dedicated toolkit), adding extra cost/ops
Best Use Cases
Each platform excels in different scenarios:
GoodieBest for
- 1CMO/SEO: track and improve brand presence in AI answers
- 2Content/editorial: prioritize high-intent AI topics and close content gaps
- 3Growth/RevOps: connect AI mentions -> traffic, conversions, revenue (GA4)
- 4PR/Brand: monitor sentiment and brand narrative in LLM responses
- 5eCommerce: optimize product visibility in ChatGPT/Rufus and other shopping agents
SemrushBest for
- 1Full-stack SEO operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking
- 2Competitive analysis: who ranks, for what, with which pages and strategies
- 3Content teams: topic ideation/briefs and optimize existing content with recommendations
- 4Agencies: client reporting standardization (dashboards, exports, templates) and multi-project management
- 5AI search/GEO: benchmark AI-answer visibility, track prompt-level visibility, and find optimization opportunities
Feature Comparison
| Criteria | Goodie | Semrush |
|---|---|---|
| Free Plan | ||
| Starter Price | $295/mo | $139.95/mo |
| Standard Price | - | $249.95/mo |
| Pro Price | $495/mo | $499.95/mo |
| Number of Features | 12 | 12 |
Conclusion
Both Goodie and Semrush are excellent solutions. Goodie is ideal for cmo/seo: track and improve brand presence in ai answers, while Semrush excels at full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Goodie or Semrush?
It depends on your specific needs. Goodie is better for cmo/seo: track and improve brand presence in ai answers, while Semrush excels at full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking. Consider your priorities and budget before making a decision.
Is Goodie more expensive than Semrush?
Goodie is more affordable at $495/month, offering a 4.95 dollars savings.
What is the main difference between Goodie and Semrush?
The main difference lies in their focus. Goodie offers Sentiment analysis, while Semrush stands out with Google AI Overviews tracking. Goodie targets cmo/seo: track and improve brand presence in ai answers, whereas Semrush is designed for full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking.
Which one is easier to use for beginners: Goodie or Semrush?
Both platforms are designed to be user-friendly. Goodie broad llm/engine coverage (chatgpt, perplexity, gemini, claude, etc.), while Semrush very broad coverage: one platform for most seo workflows (technical, content, backlinks, competitive, reporting). We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Goodie or Semrush?
Goodie offers the most competitive pricing at $495/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Goodie might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Semrush could be the better choice.
Can I switch from Goodie to Semrush easily?
Yes, migrating between Goodie and Semrush is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Goodie or Semrush?
For small businesses, Goodie at $495/month is often the most practical choice due to budget constraints. However, Goodie excels at cmo/seo: track and improve brand presence in ai answers, while Semrush is ideal for full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking. Consider your specific business requirements before deciding.
Are there free alternatives to Goodie and Semrush?
Both Goodie and Semrush offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Goodie and Semrush together?
Yes, many users combine both tools to leverage their unique strengths. Goodie can handle cmo/seo: track and improve brand presence in ai answers, while Semrush takes care of full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking. This approach can maximize productivity if budget allows.
What are the pros and cons of Goodie compared to Semrush?
Goodie's strengths include broad llm/engine coverage (chatgpt, perplexity, gemini, claude, etc.), but it has limitations like mid-market/enterprise pricing: higher entry cost. Semrush offers very broad coverage: one platform for most seo workflows (technical, content, backlinks, competitive, reporting), though modular pricing: multiple toolkits/add-ons and plan limits can make total cost grow quickly. The best choice depends on which trade-offs matter most to you.
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