Profound vs Archipel AI: Complete Comparison 2025
Choosing between Profound and Archipel AI can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
An enterprise-focused GEO / Answer Engine Optimization platform that measures how a brand shows up in AI answers (visibility, share of voice, sentiment, citations), surfaces opportunities (high-volume prompts, influential sources), and helps create/optimize AI-ready content through workflows and automation.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
A France-based GEO (Generative Engine Optimization) / AIO (AI Optimization) agency helping brands improve their visibility and citations in AI assistants and AI search engines (e.g., ChatGPT, Claude, Perplexity, Copilot) through audits, technical optimizations, and optimized content.
- Website/technical audit
- AI content optimization suggestions
- AI crawler/bot analytics
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Profound | Archipel AI |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| AI visibility score/metrics | ||
| Sentiment analysis | ||
| Competitive benchmarking / Share of voice | ||
| Actionable recommendations | ||
| AI content optimization suggestions | ||
| Historical tracking and trends | ||
| CSV exports | ||
| AI crawler/bot analytics | ||
| Team collaboration / Workspaces | ||
| SSO / Enterprise security | ||
| Free plan available | ||
| Website/technical audit | ||
| GEO optimization for AI assistants (ChatGPT, Claude, Perplexity, Copilot) and AI search engines | ||
| Advanced GEO strategies (AI optimization methodology) | ||
| Creation/optimization of "GEO-optimized" articles (content designed to be cited in AI answers) | ||
| GEO "boosters" (targeted actions to accelerate outcomes) | ||
| Personalized consulting | ||
| Training + free masterclass (GEO/AIO enablement) | ||
| Experimentation & results-driven positioning |
Pricing Analysis
Archipel AI is more affordable at $0/month, offering a 99.00 dollars savings compared to its competitor.
Pros and Cons
Profound
- Very complete stack: analytics (visibility/citations/sentiment) + demand (Prompt Volumes) + crawl/attribution (Agent Analytics) + content ops (Workflows)
- Broad multi-engine coverage with data captured from real front-end experiences
- Strong enterprise posture (SOC2, SSO, support) and ability to track many engines / multiple entities on Enterprise
- Action-oriented: insights plus integrated content creation/optimization tooling
- Historically enterprise-leaning positioning: access can be more sales-led depending on context
- Starter/Growth are tightly scoped around prompt counts and platform coverage
- If you only need basic prompt tracking, the platform may be broader than necessary
Archipel AI
- Very GEO/AIO-focused positioning (specialist vs. general-purpose suite)
- End-to-end service approach: audit -> technical optimizations -> content -> "booster" actions
- Training/masterclass helps onboard SEO/content/brand stakeholders
- They emphasize fast outcomes and a test-and-learn mindset
- No clearly public pricing: likely custom quotes (harder to compare directly with SaaS tools)
- Public website is more positioning than operational detail (deliverables, cadence, exact KPIs)
- Execution-heavy (agency model): outcomes depend on scope, content quality, and iteration cycles
- The provided domain (.fr) was not directly accessible during fetch (technical access error)
Best Use Cases
Each platform excels in different scenarios:
ProfoundBest for
- 1GEO / LLMO: track visibility, SOV, sentiment, and citations across multiple answer engines
- 2Content teams: create and optimize citation-winning content via templates + workflows
- 3PR & Brand: monitor perception/accuracy and narratives associated with the brand
- 4Tech/SEO: diagnose AI crawlability, understand AI-driven traffic impact, and prioritize fixes
- 5E-commerce: improve product presence in ChatGPT Shopping (placement, attributes, sentiment)
- 6Enterprise: governance, security (SSO/SOC2), dedicated support, and expanded coverage (10 platforms)
Archipel AIBest for
- 1B2B/B2C brands aiming to be cited in AI answers for their categories
- 2Website optimization to improve "AI crawlability" and content structure
- 3GEO-driven content strategy: pages/FAQs/articles designed to be used and cited by AI systems
- 4AI competitive visibility audit: compare presence/citations vs competitors on key queries
- 5Enablement: train SEO/marketing teams on GEO/AIO and define an action plan
Feature Comparison
| Criteria | Profound | Archipel AI |
|---|---|---|
| Free Plan | ||
| Starter Price | $99/mo | - |
| Standard Price | $399/mo | - |
| Number of Features | 15 | 11 |
Conclusion
Both Profound and Archipel AI are excellent solutions. Profound is ideal for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Archipel AI excels at b2b/b2c brands aiming to be cited in ai answers for their categories. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Profound or Archipel AI?
It depends on your specific needs. Profound is better for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Archipel AI excels at b2b/b2c brands aiming to be cited in ai answers for their categories. Consider your priorities and budget before making a decision.
Is Profound more expensive than Archipel AI?
Archipel AI is more affordable at $0/month, offering a 99.00 dollars savings.
What is the main difference between Profound and Archipel AI?
The main difference lies in their focus. Profound offers Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini), while Archipel AI stands out with Website/technical audit. Profound targets geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, whereas Archipel AI is designed for b2b/b2c brands aiming to be cited in ai answers for their categories.
Which one is easier to use for beginners: Profound or Archipel AI?
Both platforms are designed to be user-friendly. Profound very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows), while Archipel AI very geo/aio-focused positioning (specialist vs. general-purpose suite). We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Profound or Archipel AI?
Archipel AI offers the most competitive pricing at $0/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Profound might be worth the investment. For website/technical audit, Archipel AI could be the better choice.
Can I switch from Profound to Archipel AI easily?
Yes, migrating between Profound and Archipel AI is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Profound or Archipel AI?
For small businesses, Archipel AI at $0/month is often the most practical choice due to budget constraints. However, Profound excels at geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Archipel AI is ideal for b2b/b2c brands aiming to be cited in ai answers for their categories. Consider your specific business requirements before deciding.
Are there free alternatives to Profound and Archipel AI?
Both Profound and Archipel AI offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Profound and Archipel AI together?
Yes, many users combine both tools to leverage their unique strengths. Profound can handle geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Archipel AI takes care of b2b/b2c brands aiming to be cited in ai answers for their categories. This approach can maximize productivity if budget allows.
What are the pros and cons of Profound compared to Archipel AI?
Profound's strengths include very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows), but it has limitations like historically enterprise-leaning positioning: access can be more sales-led depending on context. Archipel AI offers very geo/aio-focused positioning (specialist vs. general-purpose suite), though no clearly public pricing: likely custom quotes (harder to compare directly with saas tools). The best choice depends on which trade-offs matter most to you.
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