Profound vs Authoritas: Complete Comparison 2025
Choosing between Profound and Authoritas can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
An enterprise-focused GEO / Answer Engine Optimization platform that measures how a brand shows up in AI answers (visibility, share of voice, sentiment, citations), surfaces opportunities (high-volume prompts, influential sources), and helps create/optimize AI-ready content through workflows and automation.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
A full SEO platform (global rank tracking, keyword research, technical audits, competitor benchmarking) plus an 'AI Search' layer to monitor brand visibility in Google AI Overviews and across multiple AI engines/LLMs. Also offers SERP/rank-tracking APIs for programmatic use.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Profound | Authoritas |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| AI visibility score/metrics | ||
| Sentiment analysis | ||
| Competitive benchmarking / Share of voice | ||
| Actionable recommendations | ||
| AI content optimization suggestions | ||
| Historical tracking and trends | ||
| CSV exports | ||
| AI crawler/bot analytics | ||
| Team collaboration / Workspaces | ||
| SSO / Enterprise security | ||
| Free plan available | ||
| Keyword research | ||
| Website/technical audit | ||
| Multi-country support | ||
| Daily data refresh | ||
| API access | ||
| SERP features tracking (universal search features) | ||
| AI brand visibility reports with competitive focus |
Pricing Analysis
Profound is more affordable at $99/month, offering a 280.00 dollars savings compared to its competitor.
Pros and Cons
Profound
- Very complete stack: analytics (visibility/citations/sentiment) + demand (Prompt Volumes) + crawl/attribution (Agent Analytics) + content ops (Workflows)
- Broad multi-engine coverage with data captured from real front-end experiences
- Strong enterprise posture (SOC2, SSO, support) and ability to track many engines / multiple entities on Enterprise
- Action-oriented: insights plus integrated content creation/optimization tooling
- Historically enterprise-leaning positioning: access can be more sales-led depending on context
- Starter/Growth are tightly scoped around prompt counts and platform coverage
- If you only need basic prompt tracking, the platform may be broader than necessary
Authoritas
- Broad coverage: traditional SEO platform + AI Overviews/AI Search tracking in one suite
- Public AI Search pricing (clear credit tiers) and self-serve onboarding
- Enterprise-friendly building blocks via API (useful for internal data/BI pipelines)
- Scale/eCommerce-oriented positioning: competitor insights, SERP analysis, recurring monitoring
- Pricing is in GBP and structured as P1/P2/P3 + Enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly
- AI Search appears credit-based: real cost clarity depends on how many analyses/reports you run
- It's a broad SEO suite: may feel more 'SEO platform' than a pure GEO/LLM tool (potentially heavier onboarding if you only want GEO)
Best Use Cases
Each platform excels in different scenarios:
ProfoundBest for
- 1GEO / LLMO: track visibility, SOV, sentiment, and citations across multiple answer engines
- 2Content teams: create and optimize citation-winning content via templates + workflows
- 3PR & Brand: monitor perception/accuracy and narratives associated with the brand
- 4Tech/SEO: diagnose AI crawlability, understand AI-driven traffic impact, and prioritize fixes
- 5E-commerce: improve product presence in ChatGPT Shopping (placement, attributes, sentiment)
- 6Enterprise: governance, security (SSO/SOC2), dedicated support, and expanded coverage (10 platforms)
AuthoritasBest for
- 1SEO teams: track rankings and understand how AI Overviews affect organic visibility
- 2eCommerce: benchmark categories/keywords, spot competitive threats, and prioritize SEO work
- 3Brand/Comms: monitor brand presence/reputation in AI surfaces (Overviews/LLMs) and compare vs competitors
- 4Agencies: deliver recurring SEO + AI visibility reporting as standardized deliverables
- 5Data/RevOps: feed internal dashboards via API (SERP/rank tracking) to automate reporting & alerting
Feature Comparison
| Criteria | Profound | Authoritas |
|---|---|---|
| Free Plan | ||
| Starter Price | $99/mo | $89/mo |
| Standard Price | $399/mo | $229/mo |
| Pro Price | - | $379/mo |
| Number of Features | 15 | 12 |
Conclusion
Both Profound and Authoritas are excellent solutions. Profound is ideal for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Profound or Authoritas?
It depends on your specific needs. Profound is better for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility. Consider your priorities and budget before making a decision.
Is Profound more expensive than Authoritas?
Profound is more affordable at $99/month, offering a 280.00 dollars savings.
What is the main difference between Profound and Authoritas?
The main difference lies in their focus. Profound offers Citation and source tracking, while Authoritas stands out with Keyword research. Profound targets geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, whereas Authoritas is designed for seo teams: track rankings and understand how ai overviews affect organic visibility.
Which one is easier to use for beginners: Profound or Authoritas?
Both platforms are designed to be user-friendly. Profound very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows), while Authoritas broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Profound or Authoritas?
Profound offers the most competitive pricing at $99/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Profound might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Authoritas could be the better choice.
Can I switch from Profound to Authoritas easily?
Yes, migrating between Profound and Authoritas is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Profound or Authoritas?
For small businesses, Profound at $99/month is often the most practical choice due to budget constraints. However, Profound excels at geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Authoritas is ideal for seo teams: track rankings and understand how ai overviews affect organic visibility. Consider your specific business requirements before deciding.
Are there free alternatives to Profound and Authoritas?
Both Profound and Authoritas offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Profound and Authoritas together?
Yes, many users combine both tools to leverage their unique strengths. Profound can handle geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Authoritas takes care of seo teams: track rankings and understand how ai overviews affect organic visibility. This approach can maximize productivity if budget allows.
What are the pros and cons of Profound compared to Authoritas?
Profound's strengths include very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows), but it has limitations like historically enterprise-leaning positioning: access can be more sales-led depending on context. Authoritas offers broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite, though pricing is in gbp and structured as p1/p2/p3 + enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly. The best choice depends on which trade-offs matter most to you.
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