Profound vs Contently: Complete Comparison 2025
Choosing between Profound and Contently can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
An enterprise-focused GEO / Answer Engine Optimization platform that measures how a brand shows up in AI answers (visibility, share of voice, sentiment, citations), surfaces opportunities (high-volume prompts, influential sources), and helps create/optimize AI-ready content through workflows and automation.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
An enterprise content marketing suite that combines a CMP platform (planning, workflows, governance, ROI analytics) with a creator marketplace plus services (strategy, managing editors). It also offers LLMO/AI Search (audit + content + analytics) and an AI Studio with multi-agent workflows to produce fact-checked, compliant content.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Citation and source tracking
- Sentiment analysis
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Profound | Contently |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| AI visibility score/metrics | ||
| Sentiment analysis | ||
| Competitive benchmarking / Share of voice | ||
| Actionable recommendations | ||
| AI content optimization suggestions | ||
| Historical tracking and trends | ||
| CSV exports | ||
| AI crawler/bot analytics | ||
| Team collaboration / Workspaces | ||
| SSO / Enterprise security | ||
| Free plan available | ||
| AI content writer/generator | ||
| Mission Control CMP: cross-functional calendars, campaign centers | ||
| Brand governance + Tone Analyzer (brand voice controls) | ||
| ROI analytics: Content Value Tracker + Performance Analytics | ||
| AI Studio: multi-agent orchestration (research -> draft -> fact-check) | ||
| Creative Marketplace: vetted creator network (writing/design/video) |
Pricing Analysis
Contently is more affordable at $0/month, offering a 99.00 dollars savings compared to its competitor.
Pros and Cons
Profound
- Very complete stack: analytics (visibility/citations/sentiment) + demand (Prompt Volumes) + crawl/attribution (Agent Analytics) + content ops (Workflows)
- Broad multi-engine coverage with data captured from real front-end experiences
- Strong enterprise posture (SOC2, SSO, support) and ability to track many engines / multiple entities on Enterprise
- Action-oriented: insights plus integrated content creation/optimization tooling
- Historically enterprise-leaning positioning: access can be more sales-led depending on context
- Starter/Growth are tightly scoped around prompt counts and platform coverage
- If you only need basic prompt tracking, the platform may be broader than necessary
Contently
- Enterprise-ready governance: workflows, approvals, and ROI analytics to run a real content factory
- Hybrid model (platform + managing editors + creator marketplace), strong fit for regulated/sensitive content
- End-to-end lifecycle coverage: ideation -> production -> compliance -> distribution -> measurement (including PDF + ops efficiency)
- LLMO/AI Search offering included: not just writing, but measuring and steering AI visibility/citations
- Hard to map to your pricing model (often annual + services + content volume): typically quote-based
- Broad suite: if you only want 'GEO monitoring', onboarding can feel heavier than a pure tracker
- Platform + services positioning: some outcomes may depend on the level of managed support (editors/consulting)
Best Use Cases
Each platform excels in different scenarios:
ProfoundBest for
- 1GEO / LLMO: track visibility, SOV, sentiment, and citations across multiple answer engines
- 2Content teams: create and optimize citation-winning content via templates + workflows
- 3PR & Brand: monitor perception/accuracy and narratives associated with the brand
- 4Tech/SEO: diagnose AI crawlability, understand AI-driven traffic impact, and prioritize fixes
- 5E-commerce: improve product presence in ChatGPT Shopping (placement, attributes, sentiment)
- 6Enterprise: governance, security (SSO/SOC2), dedicated support, and expanded coverage (10 platforms)
ContentlyBest for
- 1Enterprise Content/SEO teams: run cross-team programs (calendar, briefs, approvals) and prove ROI
- 2Regulated brands (finance/healthcare/etc.): produce fact-checked, compliant content with editorial governance
- 3PMM/Growth: scale comparison pages/FAQs/TOFU and improve visibility in AI Overviews / LLMs
- 4Agencies: standardize production + reporting + client workflows (and staff via the marketplace)
- 5Enablement/Docs marketing: measure and optimize engagement on PDFs (whitepapers/case studies)
Feature Comparison
| Criteria | Profound | Contently |
|---|---|---|
| Free Plan | ||
| Starter Price | $99/mo | - |
| Standard Price | $399/mo | - |
| Number of Features | 15 | 14 |
Conclusion
Both Profound and Contently are excellent solutions. Profound is ideal for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Contently excels at enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Profound or Contently?
It depends on your specific needs. Profound is better for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Contently excels at enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Consider your priorities and budget before making a decision.
Is Profound more expensive than Contently?
Contently is more affordable at $0/month, offering a 99.00 dollars savings.
What is the main difference between Profound and Contently?
The main difference lies in their focus. Profound offers Google AI Overviews tracking, while Contently stands out with AI content writer/generator. Profound targets geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, whereas Contently is designed for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi.
Which one is easier to use for beginners: Profound or Contently?
Both platforms are designed to be user-friendly. Profound very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows), while Contently enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Profound or Contently?
Contently offers the most competitive pricing at $0/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Profound might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Contently could be the better choice.
Can I switch from Profound to Contently easily?
Yes, migrating between Profound and Contently is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Profound or Contently?
For small businesses, Contently at $0/month is often the most practical choice due to budget constraints. However, Profound excels at geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Contently is ideal for enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. Consider your specific business requirements before deciding.
Are there free alternatives to Profound and Contently?
Both Profound and Contently offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Profound and Contently together?
Yes, many users combine both tools to leverage their unique strengths. Profound can handle geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Contently takes care of enterprise content/seo teams: run cross-team programs (calendar, briefs, approvals) and prove roi. This approach can maximize productivity if budget allows.
What are the pros and cons of Profound compared to Contently?
Profound's strengths include very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows), but it has limitations like historically enterprise-leaning positioning: access can be more sales-led depending on context. Contently offers enterprise-ready governance: workflows, approvals, and roi analytics to run a real content factory, though hard to map to your pricing model (often annual + services + content volume): typically quote-based. The best choice depends on which trade-offs matter most to you.
Related Articles
A GEO (AI visibility) platform to analyze how AI models understand your website, get actionable optimization recommendations, track mentions across AI platforms, and benchmark visibility against competitors. vs An enterprise-focused GEO / Answer Engine Optimization platform that measures how a brand shows up in AI answers (visibility, share of voice, sentiment, citations), surfaces opportunities (high-volume prompts, influential sources), and helps create/optimize AI-ready content through workflows and automation.
A GEO (AI visibility) platform to analyze how AI models understand your website, get actionable optimization recommendations, track mentions across AI platforms, and benchmark visibility against competitors. vs An enterprise content marketing suite that combines a CMP platform (planning, workflows, governance, ROI analytics) with a creator marketplace plus services (strategy, managing editors). It also offers LLMO/AI Search (audit + content + analytics) and an AI Studio with multi-agent workflows to produce fact-checked, compliant content.
A GEO / AI Search monitoring tool that automatically tracks brand visibility (mentions, link citations, rankings) across multiple AI platforms, with reporting, exports, and a Looker Studio connector. vs An enterprise-focused GEO / Answer Engine Optimization platform that measures how a brand shows up in AI answers (visibility, share of voice, sentiment, citations), surfaces opportunities (high-volume prompts, influential sources), and helps create/optimize AI-ready content through workflows and automation.