Profound vs Hack The SEO: Complete Comparison 2025
Choosing between Profound and Hack The SEO can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
An enterprise-focused GEO / Answer Engine Optimization platform that measures how a brand shows up in AI answers (visibility, share of voice, sentiment, citations), surfaces opportunities (high-volume prompts, influential sources), and helps create/optimize AI-ready content through workflows and automation.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
An AI-assisted, action-oriented SEO suite: it generates a strategy (topical map), produces optimized content, runs audits (on-page + technical), and provides guided/automatable SEO fixes, with integrations (e.g., Google Search Console, WordPress) and multi-CMS support.
- Keyword research
- AI content writer/generator
- AI content optimization suggestions
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Profound | Hack The SEO |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Citation and source tracking | ||
| AI visibility score/metrics | ||
| Sentiment analysis | ||
| Competitive benchmarking / Share of voice | ||
| Actionable recommendations | ||
| AI content optimization suggestions | ||
| Historical tracking and trends | ||
| CSV exports | ||
| AI crawler/bot analytics | ||
| Team collaboration / Workspaces | ||
| SSO / Enterprise security | ||
| Free plan available | ||
| Keyword research | ||
| AI content writer/generator | ||
| Website/technical audit | ||
| Topical Map / semantic strategy generation (topic-based content plan) | ||
| SEO "NLP" editor / Advanced Writing (SERP scraping, scoring, real-time optimization help) | ||
| SEO audit + "AI Fixes" (technical issue detection + suggested fixes) | ||
| "One-click" workflow to detect -> fix -> deploy optimizations | ||
| Google Search Console integration + AI overview of GSC data | ||
| WordPress integration (simplified publishing/deployment) | ||
| Multi-CMS support: WordPress, Shopify, Webflow, Wix… | ||
| Multi-site / multi-project management (sites per plan) | ||
| "AI + Human (Managed)" offering with a project lead |
Pricing Analysis
Profound is more affordable at $99/month, offering a 200.00 dollars savings compared to its competitor.
Pros and Cons
Profound
- Very complete stack: analytics (visibility/citations/sentiment) + demand (Prompt Volumes) + crawl/attribution (Agent Analytics) + content ops (Workflows)
- Broad multi-engine coverage with data captured from real front-end experiences
- Strong enterprise posture (SOC2, SSO, support) and ability to track many engines / multiple entities on Enterprise
- Action-oriented: insights plus integrated content creation/optimization tooling
- Historically enterprise-leaning positioning: access can be more sales-led depending on context
- Starter/Growth are tightly scoped around prompt counts and platform coverage
- If you only need basic prompt tracking, the platform may be broader than necessary
Hack The SEO
- Action-oriented positioning (strategy + content + audits + fixes) rather than just data
- Clear bundle for scaling content production (topical map + article generation)
- Strong audit layer (on-page + technical audit with AI-driven fixes)
- Useful integrations (Google Search Console, WordPress) and multi-CMS compatibility
- Managed option (AI + human) if you want to outsource part of execution
- Your `pricing` model can't represent the monthly vs yearly mix well: pricing also shows annual options and varying quotas
- Very "generation + automation" oriented: output quality depends on setup (topical map, briefs, human review)
- Limits (articles, research runs, sites, audited pages) can become the main constraint as you scale
Best Use Cases
Each platform excels in different scenarios:
ProfoundBest for
- 1GEO / LLMO: track visibility, SOV, sentiment, and citations across multiple answer engines
- 2Content teams: create and optimize citation-winning content via templates + workflows
- 3PR & Brand: monitor perception/accuracy and narratives associated with the brand
- 4Tech/SEO: diagnose AI crawlability, understand AI-driven traffic impact, and prioritize fixes
- 5E-commerce: improve product presence in ChatGPT Shopping (placement, attributes, sentiment)
- 6Enterprise: governance, security (SSO/SOC2), dedicated support, and expanded coverage (10 platforms)
Hack The SEOBest for
- 1SMBs / growing sites: generate a semantic strategy + produce SEO content quickly
- 2Lean consultants/agencies: scale audits + recommendations + content production
- 3Content teams: move from keyword research to briefs + optimized articles (with NLP editor)
- 4Pragmatic technical SEO: detect technical issues and apply guided fixes
- 5GSC-driven prioritization: use Search Console data with an AI overview to focus efforts
Feature Comparison
| Criteria | Profound | Hack The SEO |
|---|---|---|
| Free Plan | ||
| Starter Price | $99/mo | $69/mo |
| Standard Price | $399/mo | $119/mo |
| Pro Price | - | $299/mo |
| Number of Features | 15 | 15 |
Conclusion
Both Profound and Hack The SEO are excellent solutions. Profound is ideal for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Hack The SEO excels at smbs / growing sites: generate a semantic strategy + produce seo content quickly. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Profound or Hack The SEO?
It depends on your specific needs. Profound is better for geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Hack The SEO excels at smbs / growing sites: generate a semantic strategy + produce seo content quickly. Consider your priorities and budget before making a decision.
Is Profound more expensive than Hack The SEO?
Profound is more affordable at $99/month, offering a 200.00 dollars savings.
What is the main difference between Profound and Hack The SEO?
The main difference lies in their focus. Profound offers Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini), while Hack The SEO stands out with Keyword research. Profound targets geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, whereas Hack The SEO is designed for smbs / growing sites: generate a semantic strategy + produce seo content quickly.
Which one is easier to use for beginners: Profound or Hack The SEO?
Both platforms are designed to be user-friendly. Profound very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows), while Hack The SEO action-oriented positioning (strategy + content + audits + fixes) rather than just data. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Profound or Hack The SEO?
Profound offers the most competitive pricing at $99/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Profound might be worth the investment. For keyword research, Hack The SEO could be the better choice.
Can I switch from Profound to Hack The SEO easily?
Yes, migrating between Profound and Hack The SEO is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Profound or Hack The SEO?
For small businesses, Profound at $99/month is often the most practical choice due to budget constraints. However, Profound excels at geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Hack The SEO is ideal for smbs / growing sites: generate a semantic strategy + produce seo content quickly. Consider your specific business requirements before deciding.
Are there free alternatives to Profound and Hack The SEO?
Both Profound and Hack The SEO offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Profound and Hack The SEO together?
Yes, many users combine both tools to leverage their unique strengths. Profound can handle geo / llmo: track visibility, sov, sentiment, and citations across multiple answer engines, while Hack The SEO takes care of smbs / growing sites: generate a semantic strategy + produce seo content quickly. This approach can maximize productivity if budget allows.
What are the pros and cons of Profound compared to Hack The SEO?
Profound's strengths include very complete stack: analytics (visibility/citations/sentiment) + demand (prompt volumes) + crawl/attribution (agent analytics) + content ops (workflows), but it has limitations like historically enterprise-leaning positioning: access can be more sales-led depending on context. Hack The SEO offers action-oriented positioning (strategy + content + audits + fixes) rather than just data, though your `pricing` model can't represent the monthly vs yearly mix well: pricing also shows annual options and varying quotas. The best choice depends on which trade-offs matter most to you.
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