Semrush vs SearchBooster: Complete Comparison 2025
Choosing between Semrush and SearchBooster can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
An all-in-one marketing suite focused on SEO and competitive intelligence: keyword research, competitor analysis, technical audits, rank tracking, backlinks, content workflows, reporting, and newer 'AI visibility / AI search' modules (e.g., AI Visibility Toolkit, AI Search Visibility Checker).
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
A 360° digital agency (SEO, paid ads, social media, branding, website creation/redesign, content production) that also promotes GEO optimization (visibility in ChatGPT / Perplexity / Google AI Overviews). It's primarily a service offering (audit + execution), not a self-serve SaaS product.
- Website/technical audit
- AI content optimization suggestions
- Automated reporting
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Semrush | SearchBooster |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| AI visibility score/metrics | ||
| Competitive benchmarking / Share of voice | ||
| Actionable recommendations | ||
| Automated reporting | ||
| API access | ||
| Keyword research | ||
| Website/technical audit | ||
| AI content writer/generator | ||
| Free plan available | ||
| AI content optimization suggestions | ||
| Free trial available | ||
| ROI-driven full digital services (SEO, paid ads, social media, branding/visual identity, web development, content production) | ||
| Website creation/redesign for corporate & e-commerce sites (WordPress, etc.) | ||
| All-in SEO subscriptions (content, backlinks, technical) positioned for long-term growth | ||
| GEO services: content optimization to be cited in ChatGPT / Perplexity / Google AI Overviews | ||
| SEO + GEO approach (GEO positioned as complementary to SEO) | ||
| All-in-one marketing hub (SeoSamba MOS): email, social, blog & SEO in a single dashboard | ||
| Blog & PR distribution tooling (publishing/distribution) | ||
| Online reputation/reviews management (SeoSamba tool) | ||
| Website rental offer for corporate/e-commerce sites advertised "from €50/month (excl. tax)" |
Pricing Analysis
SearchBooster is more affordable at $50/month, offering a 449.95 dollars savings compared to its competitor.
Pros and Cons
Semrush
- Very broad coverage: one platform for most SEO workflows (technical, content, backlinks, competitive, reporting)
- Agency/team-friendly: multi-projects, reporting, exports, templates
- Strong competitive intelligence datasets (domain/keyword/backlink research)
- Growing 'AI search / AI visibility' layer (dedicated toolkit + free checker/benchmarks)
- Rich ecosystem (App Center, add-ons, API by plan) to fit into a marketing stack
- Modular pricing: multiple toolkits/add-ons and plan limits can make total cost grow quickly
- Packaging changes over time (e.g., newer bundles like Semrush One), so comparisons require a clear scope
- Steep learning curve: very feature-dense UI and many reports
- AI visibility features may sit outside the core SEO toolkit (dedicated toolkit), adding extra cost/ops
SearchBooster
- Done-for-you approach: audit + execution (content/tech/links/websites) if you want to outsource
- Covers SEO + GEO + dev + branding + ads (handy if you want one partner)
- Includes a marketing hub angle (SeoSamba) with automated reporting and reputation tooling to centralize actions
- Not a self-serve GEO SaaS: less suited if you want a plug-and-play dashboard for continuous prompt monitoring
- SEO/GEO pricing is mostly quote-based (scope dependent), so price comparisons are harder beyond the "website rental" offer
- Value depends on agency execution and ongoing follow-through, not just automation
Best Use Cases
Each platform excels in different scenarios:
SemrushBest for
- 1Full-stack SEO operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking
- 2Competitive analysis: who ranks, for what, with which pages and strategies
- 3Content teams: topic ideation/briefs and optimize existing content with recommendations
- 4Agencies: client reporting standardization (dashboards, exports, templates) and multi-project management
- 5AI search/GEO: benchmark AI-answer visibility, track prompt-level visibility, and find optimization opportunities
SearchBoosterBest for
- 1SMBs: outsource SEO/ads/social + website creation/redesign with a single partner
- 2Brands that want to start GEO via an agency (optimize content to be cited by AI engines)
- 3Marketing teams that want to centralize email/social/blog/SEO via a hub (SeoSamba) + reporting
- 4Businesses needing a turnkey rented website offer (from €50/month excl. tax)
Feature Comparison
| Criteria | Semrush | SearchBooster |
|---|---|---|
| Free Plan | ||
| Starter Price | $139.95/mo | $50/mo |
| Standard Price | $249.95/mo | - |
| Pro Price | $499.95/mo | - |
| Number of Features | 12 | 13 |
Conclusion
Both Semrush and SearchBooster are excellent solutions. Semrush is ideal for full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking, while SearchBooster excels at smbs: outsource seo/ads/social + website creation/redesign with a single partner. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Semrush or SearchBooster?
It depends on your specific needs. Semrush is better for full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking, while SearchBooster excels at smbs: outsource seo/ads/social + website creation/redesign with a single partner. Consider your priorities and budget before making a decision.
Is Semrush more expensive than SearchBooster?
SearchBooster is more affordable at $50/month, offering a 449.95 dollars savings.
What is the main difference between Semrush and SearchBooster?
The main difference lies in their focus. Semrush offers Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini), while SearchBooster stands out with AI content optimization suggestions. Semrush targets full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking, whereas SearchBooster is designed for smbs: outsource seo/ads/social + website creation/redesign with a single partner.
Which one is easier to use for beginners: Semrush or SearchBooster?
Both platforms are designed to be user-friendly. Semrush very broad coverage: one platform for most seo workflows (technical, content, backlinks, competitive, reporting), while SearchBooster done-for-you approach: audit + execution (content/tech/links/websites) if you want to outsource. We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Semrush or SearchBooster?
SearchBooster offers the most competitive pricing at $50/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Semrush might be worth the investment. For website/technical audit, SearchBooster could be the better choice.
Can I switch from Semrush to SearchBooster easily?
Yes, migrating between Semrush and SearchBooster is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Semrush or SearchBooster?
For small businesses, SearchBooster at $50/month is often the most practical choice due to budget constraints. However, Semrush excels at full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking, while SearchBooster is ideal for smbs: outsource seo/ads/social + website creation/redesign with a single partner. Consider your specific business requirements before deciding.
Are there free alternatives to Semrush and SearchBooster?
Both Semrush and SearchBooster offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Semrush and SearchBooster together?
Yes, many users combine both tools to leverage their unique strengths. Semrush can handle full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking, while SearchBooster takes care of smbs: outsource seo/ads/social + website creation/redesign with a single partner. This approach can maximize productivity if budget allows.
What are the pros and cons of Semrush compared to SearchBooster?
Semrush's strengths include very broad coverage: one platform for most seo workflows (technical, content, backlinks, competitive, reporting), but it has limitations like modular pricing: multiple toolkits/add-ons and plan limits can make total cost grow quickly. SearchBooster offers done-for-you approach: audit + execution (content/tech/links/websites) if you want to outsource, though not a self-serve geo saas: less suited if you want a plug-and-play dashboard for continuous prompt monitoring. The best choice depends on which trade-offs matter most to you.
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A GEO (AI visibility) platform to analyze how AI models understand your website, get actionable optimization recommendations, track mentions across AI platforms, and benchmark visibility against competitors. vs An all-in-one marketing suite focused on SEO and competitive intelligence: keyword research, competitor analysis, technical audits, rank tracking, backlinks, content workflows, reporting, and newer 'AI visibility / AI search' modules (e.g., AI Visibility Toolkit, AI Search Visibility Checker).
A GEO (AI visibility) platform to analyze how AI models understand your website, get actionable optimization recommendations, track mentions across AI platforms, and benchmark visibility against competitors. vs A 360° digital agency (SEO, paid ads, social media, branding, website creation/redesign, content production) that also promotes GEO optimization (visibility in ChatGPT / Perplexity / Google AI Overviews). It's primarily a service offering (audit + execution), not a self-serve SaaS product.
A GEO / AI Search monitoring tool that automatically tracks brand visibility (mentions, link citations, rankings) across multiple AI platforms, with reporting, exports, and a Looker Studio connector. vs An all-in-one marketing suite focused on SEO and competitive intelligence: keyword research, competitor analysis, technical audits, rank tracking, backlinks, content workflows, reporting, and newer 'AI visibility / AI search' modules (e.g., AI Visibility Toolkit, AI Search Visibility Checker).