GEO & AI
Glossary

AI citations are explicit references to your content, with or without links, in responses generated by AI models.

AI mentions are instances where your brand, product, or website is named or referenced in responses generated by artificial intelligence models.

AI Overviews are AI-generated summaries that appear at the top of Google search results.

AI visibility measures how much your brand, product, or content is recognized and cited by generative AI models.

Alternative pages list competing options to a given product or service.

The canonical URL is the main address of a page when multiple URLs can display the same content.

Comparison pages are structured content comparing two or more products, services, or solutions.

A content audit is a systematic analysis of all website content to evaluate performance and identify improvement opportunities.

Entity coverage measures how well your brand or product is recognized as a distinct entity in knowledge bases used by AI.

Generative Engine Optimization (GEO) is the practice of optimizing content to be cited and recommended by generative AI models.

Internal linking is the practice of creating links between pages on your own website.

A knowledge graph is a structured database representing real-world entities and their relationships.

llms.txt is a standardized file placed at your website root that helps language models understand your site structure and content.

Product-Led SEO is a strategy where the product itself generates indexable content and organic traffic.

Prompt intent is the underlying need a user seeks to satisfy when querying an AI.

Schema markup is a structured markup vocabulary that helps search engines and AI understand web page content.

Semantic search analyzes the meaning and context of queries rather than simply matching keywords.

Topical authority is the level of expertise and coverage a site demonstrates on a specific topic.