Prompt Intent
Definition
Prompt Intent
Prompt intent is the underlying need a user seeks to satisfy when querying an AI.
Timothé Merle(Co-founder Hikoo - Expert AEO/GEO)
Updated on
TL;DR
Key Definition
Like search intent in SEO, prompt intent categorizes AI queries: informational, transactional, comparative, or decisional. Understanding these intents allows optimizing content for each type.
Importance
Why Does It Matter?
- AI analyzes intent to select sources
- Different intents require different content formats
- Aligning content with intents increases citations
- Understanding intents guides your content strategy
How Does It Work?
AI implicitly classifies prompts to adapt their responses.
Informational Intent
"What is GEO?" - User wants to understand a concept. Clear definitions are favored.
Comparative Intent
"What's the difference between SEO and GEO?" - User wants to compare. Tables and comparisons are cited.
Decisional Intent
"Which GEO tool to choose?" - User wants to decide. Reviews and recommendations are sought.
Metrics
How Do You Measure It?
- Categorization of queries generating citations
- Citation rate by intent type
- Intent coverage on your key topics
Pitfalls
What Are the Common Mistakes?
- Creating content without considering intent
- Format unsuitable for intent (long text for definition)
- Ignoring comparative and decisional intents
What Should You Do First?
Follow these steps to get started.
- List typical prompts from your audience
- Categorize each prompt by intent
- Create content suited to each intent
- Add comparative sections
- Include clear recommendations
Examples
Intent Mapping
For "GEO", you create: a glossary (informational), an SEO vs GEO comparison (comparative), a tool selection guide (decisional).