Authoritas vs Semrush: Complete Comparison 2025
Choosing between Authoritas and Semrush can be challenging. Both are solutions, but they have distinct differences. In this comprehensive comparison, we'll analyze features, pricing, and use cases to help you make the best decision.
A full SEO platform (global rank tracking, keyword research, technical audits, competitor benchmarking) plus an 'AI Search' layer to monitor brand visibility in Google AI Overviews and across multiple AI engines/LLMs. Also offers SERP/rank-tracking APIs for programmatic use.
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
An all-in-one marketing suite focused on SEO and competitive intelligence: keyword research, competitor analysis, technical audits, rank tracking, backlinks, content workflows, reporting, and newer 'AI visibility / AI search' modules (e.g., AI Visibility Toolkit, AI Search Visibility Checker).
- Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
- Google AI Overviews tracking
- Brand mention tracking
Key Features Comparison
Here's a detailed breakdown of features offered by each platform:
| Feature | Authoritas | Semrush |
|---|---|---|
| Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini) | ||
| Google AI Overviews tracking | ||
| Brand mention tracking | ||
| Competitive benchmarking / Share of voice | ||
| Keyword research | ||
| Website/technical audit | ||
| Multi-country support | ||
| Daily data refresh | ||
| API access | ||
| Free plan available | ||
| SERP features tracking (universal search features) | ||
| AI brand visibility reports with competitive focus | ||
| AI visibility score/metrics | ||
| Actionable recommendations | ||
| Automated reporting | ||
| AI content writer/generator |
Pricing Analysis
Authoritas is more affordable at $379/month, offering a 120.95 dollars savings compared to its competitor.
Pros and Cons
Authoritas
- Broad coverage: traditional SEO platform + AI Overviews/AI Search tracking in one suite
- Public AI Search pricing (clear credit tiers) and self-serve onboarding
- Enterprise-friendly building blocks via API (useful for internal data/BI pipelines)
- Scale/eCommerce-oriented positioning: competitor insights, SERP analysis, recurring monitoring
- Pricing is in GBP and structured as P1/P2/P3 + Enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly
- AI Search appears credit-based: real cost clarity depends on how many analyses/reports you run
- It's a broad SEO suite: may feel more 'SEO platform' than a pure GEO/LLM tool (potentially heavier onboarding if you only want GEO)
Semrush
- Very broad coverage: one platform for most SEO workflows (technical, content, backlinks, competitive, reporting)
- Agency/team-friendly: multi-projects, reporting, exports, templates
- Strong competitive intelligence datasets (domain/keyword/backlink research)
- Growing 'AI search / AI visibility' layer (dedicated toolkit + free checker/benchmarks)
- Rich ecosystem (App Center, add-ons, API by plan) to fit into a marketing stack
- Modular pricing: multiple toolkits/add-ons and plan limits can make total cost grow quickly
- Packaging changes over time (e.g., newer bundles like Semrush One), so comparisons require a clear scope
- Steep learning curve: very feature-dense UI and many reports
- AI visibility features may sit outside the core SEO toolkit (dedicated toolkit), adding extra cost/ops
Best Use Cases
Each platform excels in different scenarios:
AuthoritasBest for
- 1SEO teams: track rankings and understand how AI Overviews affect organic visibility
- 2eCommerce: benchmark categories/keywords, spot competitive threats, and prioritize SEO work
- 3Brand/Comms: monitor brand presence/reputation in AI surfaces (Overviews/LLMs) and compare vs competitors
- 4Agencies: deliver recurring SEO + AI visibility reporting as standardized deliverables
- 5Data/RevOps: feed internal dashboards via API (SERP/rank tracking) to automate reporting & alerting
SemrushBest for
- 1Full-stack SEO operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking
- 2Competitive analysis: who ranks, for what, with which pages and strategies
- 3Content teams: topic ideation/briefs and optimize existing content with recommendations
- 4Agencies: client reporting standardization (dashboards, exports, templates) and multi-project management
- 5AI search/GEO: benchmark AI-answer visibility, track prompt-level visibility, and find optimization opportunities
Feature Comparison
| Criteria | Authoritas | Semrush |
|---|---|---|
| Free Plan | ||
| Starter Price | $89/mo | $139.95/mo |
| Standard Price | $229/mo | $249.95/mo |
| Pro Price | $379/mo | $499.95/mo |
| Number of Features | 12 | 12 |
Conclusion
Both Authoritas and Semrush are excellent solutions. Authoritas is ideal for seo teams: track rankings and understand how ai overviews affect organic visibility, while Semrush excels at full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking. Your choice should depend on your specific needs and budget.
Frequently Asked Questions
Which is better: Authoritas or Semrush?
It depends on your specific needs. Authoritas is better for seo teams: track rankings and understand how ai overviews affect organic visibility, while Semrush excels at full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking. Consider your priorities and budget before making a decision.
Is Authoritas more expensive than Semrush?
Authoritas is more affordable at $379/month, offering a 120.95 dollars savings.
What is the main difference between Authoritas and Semrush?
The main difference lies in their focus. Authoritas offers Multi-country support, while Semrush stands out with AI visibility score/metrics. Authoritas targets seo teams: track rankings and understand how ai overviews affect organic visibility, whereas Semrush is designed for full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking.
Which one is easier to use for beginners: Authoritas or Semrush?
Both platforms are designed to be user-friendly. Authoritas broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite, while Semrush very broad coverage: one platform for most seo workflows (technical, content, backlinks, competitive, reporting). We recommend trying the free version of each to see which interface suits you better.
Which offers the best value for money: Authoritas or Semrush?
Authoritas offers the most competitive pricing at $379/month. However, the best value depends on which features you actually need. If you require multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Authoritas might be worth the investment. For multi-platform ai tracking (chatgpt, perplexity, claude, gemini), Semrush could be the better choice.
Can I switch from Authoritas to Semrush easily?
Yes, migrating between Authoritas and Semrush is generally possible. Most platforms offer export features that allow you to transfer your data. We recommend exporting your content before switching and checking the import options available on the new platform.
Which is better for small businesses: Authoritas or Semrush?
For small businesses, Authoritas at $379/month is often the most practical choice due to budget constraints. However, Authoritas excels at seo teams: track rankings and understand how ai overviews affect organic visibility, while Semrush is ideal for full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking. Consider your specific business requirements before deciding.
Are there free alternatives to Authoritas and Semrush?
Both Authoritas and Semrush offer free plans with limited features. These free versions are great for testing or light usage. For more advanced needs, the paid plans unlock additional features and higher usage limits.
Can I use both Authoritas and Semrush together?
Yes, many users combine both tools to leverage their unique strengths. Authoritas can handle seo teams: track rankings and understand how ai overviews affect organic visibility, while Semrush takes care of full-stack seo operations: keywords -> technical audit -> on-page -> backlinks -> rank tracking. This approach can maximize productivity if budget allows.
What are the pros and cons of Authoritas compared to Semrush?
Authoritas's strengths include broad coverage: traditional seo platform + ai overviews/ai search tracking in one suite, but it has limitations like pricing is in gbp and structured as p1/p2/p3 + enterprise: your starter/standard/pro model can't represent the full pricing matrix perfectly. Semrush offers very broad coverage: one platform for most seo workflows (technical, content, backlinks, competitive, reporting), though modular pricing: multiple toolkits/add-ons and plan limits can make total cost grow quickly. The best choice depends on which trade-offs matter most to you.
Related Articles
A GEO (AI visibility) platform to analyze how AI models understand your website, get actionable optimization recommendations, track mentions across AI platforms, and benchmark visibility against competitors. vs A full SEO platform (global rank tracking, keyword research, technical audits, competitor benchmarking) plus an 'AI Search' layer to monitor brand visibility in Google AI Overviews and across multiple AI engines/LLMs. Also offers SERP/rank-tracking APIs for programmatic use.
A GEO (AI visibility) platform to analyze how AI models understand your website, get actionable optimization recommendations, track mentions across AI platforms, and benchmark visibility against competitors. vs An all-in-one marketing suite focused on SEO and competitive intelligence: keyword research, competitor analysis, technical audits, rank tracking, backlinks, content workflows, reporting, and newer 'AI visibility / AI search' modules (e.g., AI Visibility Toolkit, AI Search Visibility Checker).
A GEO / AI Search monitoring tool that automatically tracks brand visibility (mentions, link citations, rankings) across multiple AI platforms, with reporting, exports, and a Looker Studio connector. vs A full SEO platform (global rank tracking, keyword research, technical audits, competitor benchmarking) plus an 'AI Search' layer to monitor brand visibility in Google AI Overviews and across multiple AI engines/LLMs. Also offers SERP/rank-tracking APIs for programmatic use.