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GEO for Cybersecurity
CybersecurityB2BEnterprise

Be the Cybersecurity Solution Recommended by AI

CISOs and IT decision-makers consult AI to evaluate security solutions. Be their first recommendation.

Sector Overview

The cybersecurity market is highly competitive and constantly evolving. Decision-makers increasingly use AI to research solutions, compare options, and understand trends. For a cybersecurity vendor, being well-referenced by AI means being present at the crucial moment of purchase decision.

Challenges

Pain Points

  • AI recommends competitors for queries in your market
  • Your security positioning is not clear to AI
  • Difficult to track what AI says about the threats you address
  • Marketing content is not adapted to technical queries
  • Lack of visibility on AI comparisons with competitors
Benefits

Outcomes

  • Appear in security solution recommendations
  • Clarify your positioning for AI
  • Track mentions related to your security domain
  • Get recommendations to improve your content
  • Analyze how AI compares you to competitors

How Hikoo Solves This

Each pain point has a targeted solution.

Problem

AI recommends competitors for queries in your market

Hikoo Solution

Identify security queries where you should appear and get an action plan to get there.

Problem

Your security positioning is not clear to AI

Hikoo Solution

Hikoo analyzes how AI perceives your solution and helps you clarify your positioning.

Problem

Lack of visibility on AI comparisons with competitors

Hikoo Solution

Get detailed reports on how AI compares you to your direct competitors.

Deliverables

What You Get

Daily refresh

Security Query Tracking

Monitoring of queries related to your cybersecurity domain.

Weekly refresh

Positioning Analysis

How AI understands and presents your solution.

Weekly refresh

Competitive Benchmark

Comparison with other solutions in your market.

Example AI Queries

These are the types of queries where your business should appear.

Solution Search

What SIEM solution is best for an SMB?

Compare [your solution] and [competitor] for endpoint protection

What are the best practices for [security domain]?

Getting Started Checklist

Follow these steps to optimize your AI visibility.

  • Audit your visibility on key security queries
  • Clarify your product positioning in content
  • Create factual comparisons with competitors
  • Publish educational content on threats you address
  • Optimize your use case pages
  • Set up mention tracking
  • Regularly analyze AI recommendations

Frequently Asked Questions