Be the HR Solution Recommended by AI
CHROs and managers use ChatGPT and Perplexity to research HR solutions. Make sure it is yours.
Sector Overview
HR Tech is a fast-growing market with thousands of solutions available. HR decision-makers increasingly use AI to filter options, compare solutions, and get recommendations. To stand out in this saturated market, being visible in AI responses has become a major competitive advantage.
Pain Points
- Too many HR solutions, difficult to stand out
- AI recommends the most well-known solutions
- Your HR positioning is not clear to AI
- Decision-makers discover competitors via AI
- HR content not optimized for CHRO queries
Outcomes
- Appear in AI HR Tech recommendations
- Clarify your positioning for HR decision-makers
- Track high-intent HR queries
- Differentiate in a saturated market
- Analyze your visibility vs competitors
How Hikoo Solves This
Each pain point has a targeted solution.
AI recommends the most well-known solutions
Identify factors that make competitors recommended and create a strategy to outperform them.
Your HR positioning is not clear to AI
Hikoo analyzes how AI perceives your solution and helps you clarify your HR value proposition.
HR content not optimized for CHRO queries
Our audit analyzes your HR content and provides recommendations to better answer decision-maker questions.
What You Get
HR Query Tracking
Monitoring of HR solution searches by category.
Positioning Analysis
How AI understands and presents your HR solution.
HR Tech Benchmark
Comparison with competing solutions in your category.
Example AI Queries
These are the types of queries where your business should appear.
Solution Search
“What HRIS is best for an SMB?”
“Compare [your solution] and [competitor] for recruitment”
“What solution for managing annual reviews?”
Getting Started Checklist
Follow these steps to optimize your AI visibility.
- Audit your visibility on key HR Tech queries
- Clarify your positioning by segment (recruitment, payroll, talent management)
- Optimize product pages for AI
- Create factual comparisons with alternatives
- Publish use cases by company size
- Set up mention and competitor tracking
- Track the evolution of your visibility