Hikoo was the guest on Le Pitch, BFM Business, on 9 September 2026. The subject: search no longer ends in a list of links, AI answers by naming two or three brands, and that visibility can be measured and then improved.
Watch the segment
The full segment is available on the BFM Business site, in the Le Pitch section of Good Morning Business. It is in French.
Watch the segment on BFM BusinessThe replay is hosted by BFM Business: the video opens on bfmtv.com, in a new tab.
- Channel: BFM Business
- Show: Le Pitch, in Good Morning Business
- Guest: Timothé Merle, co-founder and CTO of Hikoo
- Interview: Brigitte Boucher
- Aired: 9 September 2026
- Length: 4 min 48
Search no longer ends in a list of links
A growing share of questions now ends in a generated answer: ChatGPT, Gemini, Perplexity, Copilot, Mistral or Google AI Overviews. That answer names two or three brands. The rest appear nowhere.
This visibility can be measured, prompt by prompt
Hikoo queries the main generative engines every day on the questions buyers in a market actually ask, then records who gets cited, in what position, with what sentiment and from which sources.
And it can be worked on, the way SEO once was
Every citation traces back to specific pages and sources. Hikoo ranks them, flags the ones feeding competitors, and turns the diagnosis into a plan: content to write, pages to fix, sources to go after.
The questions behind the segment
What four minutes on air leaves out, spelled out here.
See what AI says about your brand. A free 30-second audit, no signup: what ChatGPT, Gemini and Perplexity understand about the site, and what is missing to get cited. Run the free audit.