GEO (Generative Engine Optimization)
Generative Engine Optimization (GEO) is the practice of optimizing content to be cited and recommended by generative AI models.
TL;DR
Key Definition
GEO is the SEO equivalent for AI search engines. It involves structuring and optimizing your content to appear in responses from ChatGPT, Claude, Perplexity, and other AI assistants.
Why It Matters
- Users are migrating to AI assistants for their searches
- Being cited by AI generates immediate trust
- Traffic from AI citations has higher conversion rates
- Generative engines don't use the same criteria as Google
- Your competitors are already investing in GEO
How It Works
GEO works by aligning your content with how AI models understand and synthesize information.
Content Structure
AI favors well-structured content with clear headings, bullet points, and concise paragraphs. A logical hierarchy helps AI extract relevant information.
Authority and Citations
AI models give more weight to authoritative sources. Citations, references, and quality backlinks strengthen your credibility.
Semantic Clarity
Use precise language and define key terms. AI understands content better when it avoids ambiguity.
How to Measure It
- Frequency of brand mentions in AI responses
- Position in recommendations (first, second, etc.)
- Citation rate vs competitors
- GEO score evolution over time
- Traffic from AI assistants (via referrers)
Common Mistakes
- Ignoring GEO thinking traditional SEO is enough
- Over-optimizing with keyword stuffing
- Neglecting content structure and hierarchy
- Not tracking brand mentions in AI responses
- Forgetting to update content regularly
Quick Checklist
Follow these steps to get started.
- Audit your current content for AI readability
- Structure your pages with logical H2/H3 headings
- Add clear definitions for key terms
- Implement schema.org on your pages
- Create an llms.txt file
- Monitor your mentions on major AI platforms
- Compare your visibility with competitors
- Update your content quarterly
Examples
B2B SaaS
A SaaS company optimizes their features page to answer "What is the best project management tool?" and consistently appears in ChatGPT responses.
E-commerce
An e-commerce site structures product pages with clear specifications and comparisons, allowing AI to recommend their products for purchase queries.
Tech Blog
A technical blog adds TL;DR sections and comparison tables to articles, increasing Perplexity citations by 40%.