With the explosion of ChatGPT (900 million weekly users since February 2026) and the rise of Google's AI Overviews, optimizing visibility in AI-generated responses has become essential. Generative Engine Optimization (GEO) is the new discipline that enables you to be cited by generative search engines. We tested and compared the 10 best tools on the market to help you choose the one that fits your needs.
Quick Comparison
| Rank | Tool | Score |
|---|---|---|
| #1 | Hikoo | 10 |
| #2 | Profound | 9.2 |
| #3 | Otterly.ai | 8.2 |
| #4 | Peec AI | 8 |
| #5 | Ahrefs Brand Radar | 7.8 |
| #6 | Semrush AI Visibility Toolkit | 7.5 |
| #7 | Surfer SEO + AI Tracker | 7.2 |
| #8 | Frase | 7 |
| #9 | BrightEdge AI Catalyst | 6.8 |
| #10 | SE Ranking | 6.5 |
Hikoo
Hikoo is built around four complementary modules. Analyzer audits each page individually and scores it (the audit adapts automatically to content type, such as home, product page, article or glossary), Spotlight monitors brand mentions continuously and clusters them (product, brand, trends, competition) with geographic performance, Elevate turns diagnostics into a prioritized action plan with estimated impact per recommendation (+18 %, +12 %, +8 %...), Battlemap analyzes why competitors are cited instead of you and exposes Source Intelligence (review sites, blogs, forums, media). Coverage of up to 9 AI engines depending on plan, namely ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Mistral, Google AI Overviews and Google AI Mode.
Key Features
- Analyzer, a page-by-page audit scored 0 to 100, detects missing content types (FAQ, comparisons, glossary) that AI engines look for
- Spotlight, continuous mention monitoring, theme clustering, geographic performance by country
- Elevate, recommendations ranked by estimated impact on AI visibility, surfaces gaps where competitors rank
- Battlemap, Source Intelligence exposing sites cited by AI (review sites, forums, blogs, media)
- Progressive coverage from 1 platform (Free) up to 7 conversational platforms (Scale), plus the 2 Google engines available on any plan, 9 in total
- Permanent Free plan (0€) with 10 prompts, 100 URL audits/month, ChatGPT
Profound
Profound has established itself as the reference enterprise platform for AI visibility. $96M Series C announced on February 24, 2026 (valued at $1B, led by Lightspeed alongside Sequoia, Kleiner Perkins). Enterprise customers named in the announcement include Target, Walmart, Figma, MongoDB, Charlotte Tilbury and US Bank. Widest engine coverage on the market, with 9 platforms including Grok, Meta AI and DeepSeek. Two self-serve tiers are now published, Starter at $99/month (ChatGPT only, 50 prompts, 1 seat) and Growth at $399/month (ChatGPT, Perplexity and AI Overviews, 100 prompts, 3 seats), both billed annually. All 9 engines stay behind the Enterprise quote.
Key Features
- Tracking across 9 AI engines, namely Perplexity, ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek and Google AI Overviews
- Profound Agents, automation of marketing content production and distribution aligned with brand voice
- Agent Analytics, which tracks site crawling and interpretation by GPTBot, ClaudeBot, PerplexityBot, GeminiBot
- AEO-Optimized FAQ Generator (auto-generates FAQ content tuned for AI answers)
- Shopping Module dedicated to product discovery in AI engines
Otterly.ai
Otterly.ai offers brand mention monitoring in AI answers, structured in 3 plans priced by number of tracked prompts. Daily tracking across 4 native engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot), with Google AI Mode and Gemini available as add-ons ($9 to $149/month depending on plan).
Key Features
- Daily tracking on ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
- Lite at $29/month with 15 prompts, 1,000 GEO URL audits/month
- Standard at $189/month with 100 prompts, 5,000 audits, Google Looker Studio connector
- Premium at $489/month with 400 prompts, 10,000 audits
- Add-ons such as extra 100 prompts ($99/month), Google AI Mode/Gemini ($9 to $149/month depending on plan)
- 15 % discount on annual billing
Peec AI
Peec AI is an analytics platform dedicated to brand tracking across 6 standard engines (ChatGPT, Google AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini), with the Enterprise plan adding Claude, DeepSeek, Qwen, GPT-5 Search and Mistral for an eleven-model catalogue. The model specificity is that each brand plan gives access to 3 models out of 6, with each extra model billed at €30 on Starter, €70 on Pro and €140 on Advanced. Three public tiers exist, namely Starter €85/month (50 prompts, 1 project), Pro €205/month (150 prompts, 2 projects), Advanced €425/month (350 prompts, 5 projects, Looker Studio included) and Enterprise custom. A separate agency offer is billed in credits. Unlimited users on every plan and a 7-day trial with no card.
Key Features
- Engine coverage with 7 platforms in catalog (ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok)
- Select 3 models per plan, extra models as add-ons (€30 to €140/month)
- Daily tracking and unlimited users on every plan
- Multi-country on Pro (3 countries/project) and Advanced
- Source Identification, which detects mention origin (review sites, social, news, editorial domains)
- Sentiment analysis, competitive benchmarking, CSV export, API access, Looker Studio on Advanced
- Enterprise unlocks Claude, DeepSeek, Qwen, GPT-5 Search and Mistral
Ahrefs Brand Radar
Brand Radar is Ahrefs' dedicated AI tracking product, billed separately from the Ahrefs subscription. Its differentiator is 464M+ prompts indexed every month (308.5M of them on AI Overviews), six tracked engines, YouTube, TikTok and Reddit coverage, and captures of real AI answers.
Key Features
- Tracking across 6 engines, namely AI Overviews, AI Mode, ChatGPT, Perplexity, Microsoft Copilot and Gemini
- Database of 464M+ monthly indexed prompts, 308.5M of them on AI Overviews
- AI Share of Voice, the percentage of AI chats mentioning your brand
- Branded search demand tracking and organic mentions across publications
- Real captured AI answers (not synthetic prompts)
- YouTube, TikTok and Reddit coverage
- Custom Prompts from €47/month, AI Visibility Index at €179/month
Semrush AI Visibility Toolkit
Semrush's AI Visibility Toolkit is a $99/month add-on (on top of the Semrush subscription). Official catalog coverage includes Google AI Mode and ChatGPT for Prompt Tracking. The base plan offers 25 tracked prompts, 300 daily queries in AI Analysis and 1,000 daily queries in Prompt Research. Six core reports are available, namely Visibility Overview, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking and AI Search Site Audit.
Key Features
- AI Visibility Score, an AI search presence benchmark
- Prompt Research, with volumes, difficulty and intent per prompt (AI equivalent of keyword research)
- Prompt Tracking on Google AI Mode and ChatGPT, 25 prompts included in the base plan
- Brand Performance, with Share of Voice, sentiment and key narratives around your brand
- Competitor Research, with positioning vs competitors and identification of missed prompts
- AI Search Site Audit, which checks for technical issues blocking AI bots
Surfer SEO + AI Tracker
Surfer AI Tracker covers 5 engines (ChatGPT, Perplexity, Google Gemini, AI Overviews, AI Mode) with a technical specificity, namely real engine scraping rather than API usage, ensuring fidelity to answers actually seen by users. Daily prompt refresh. The product strength is its native integration with Surfer's Content Editor, Topical Map and Content Audit.
Key Features
- Tracking across 5 engines, namely ChatGPT, Perplexity, Google Gemini, AI Overviews and AI Mode
- Real engine scraping (no API) for maximum fidelity to user-seen answers
- Metrics such as Visibility Score, Mention Rate and Average Position
- Spy on Competitors and Find & Fix Mention Gaps
- Source analysis, the citations LLMs rely on
- Native integration with Surfer Content Editor + Topical Map + Content Audit
Frase
Frase combines AI content creation, SEO optimization and GEO tracking on a single platform, with an AI agent exposing 80+ skills. Four tiers are offered, namely Starter $49/month (10 articles, 2 AI platforms tracked), Professional $129/month (40 articles, 3 platforms), Scale $299/month (100 articles, 5 platforms), Enterprise custom (custom volume, up to 8 platforms).
Key Features
- AI Visibility tracking on 2 platforms (Starter), 3 (Pro), 5 (Scale), 8 (Enterprise)
- Capped production of 10 / 40 / 100 AI-optimized articles per month depending on plan
- Full AI Agent access with 80+ skills on every plan
- "SEO + GEO content optimization" pitched as core product
- 20 % discount on annual billing
BrightEdge AI Catalyst
BrightEdge launched AI Catalyst in April 2025, pitched as the first all-in-one GEO tracking solution integrated into an enterprise SEO suite. The module is included in every BrightEdge SEO Platform subscription (themselves positioned at the high end). Engine coverage limited to 3 platforms (Google AI Overviews, ChatGPT, Perplexity), with strength in persona and journey analysis.
Key Features
- Tracking across 3 platforms, namely Google AI Overviews, ChatGPT and Perplexity
- BrightEdge Copilot for prompt research (based on billions of historical queries)
- Persona development, intent mapping, journey analysis (rare in the category)
- Simultaneous sentiment tracking across AI platforms
- Included in every BrightEdge SEO Platform subscription
SE Ranking
SE Ranking splits AI tracking on two axes, namely an AI Search Toolkit as an add-on to the classic SEO suite (AI Overviews Tracker, AI Mode Tracker, ChatGPT Tracker, Perplexity Tracker, Gemini Tracker), and a standalone product SE Visible focused on AI visibility strategy. Architecture sometimes seen as fragmented, but Perplexity-friendly coverage with daily refresh.
Key Features
- Individual trackers such as AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini
- Daily mention, link, position and competitor tracking (Perplexity Visibility Tracker)
- Standalone SE Visible for brand presentation and perception across ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode
- Integrated classic SEO suite (keyword research, audit, backlinks)
Methodology
Our methodology is based on in-depth testing of each tool. We evaluated features, ease of use, value for money, and support quality. Each tool was tested for at least 2 weeks with real use cases. Scores reflect our objective assessment based on these criteria.
Conclusion
The GEO tools market has matured significantly in 2026. Hikoo stands out as the most complete solution for teams who want to dominate their AI visibility. Profound dominates the enterprise segment with its coverage and certifications. For limited budgets, Otterly.ai remains an excellent entry point. Traditional SEO tools like Ahrefs, Semrush, and Surfer SEO have all added GEO features, offering interesting centralization options for their existing users.