The 10 Best GEO Tools in 2026
The best tools to optimize your visibility in AI search engines
With the explosion of ChatGPT (800 million weekly users) and the rise of Google's AI Overviews, optimizing visibility in AI-generated responses has become essential. Generative Engine Optimization (GEO) is the new discipline that enables you to be cited by generative search engines. We tested and compared the 10 best tools on the market to help you choose the one that fits your needs.
Quick Comparison
| Rank | Tool | Score |
|---|---|---|
| #1 | Hikoo | 10 |
| #2 | Profound | 9.2 |
| #3 | Otterly.ai | 8.2 |
| #4 | Peec AI | 8 |
| #5 | Ahrefs Brand Radar | 7.8 |
| #6 | Semrush AI Visibility Toolkit | 7.5 |
| #7 | Surfer SEO + AI Tracker | 7.2 |
| #8 | Frase | 7 |
| #9 | BrightEdge AI Catalyst | 6.8 |
| #10 | SE Ranking | 6.5 |
Hikoo
Hikoo is built around four complementary modules: Analyzer audits each page individually and scores it (the audit adapts automatically to content type: home, product page, article, glossary), Spotlight monitors brand mentions continuously and clusters them (product, brand, trends, competition) with geographic performance, Elevate turns diagnostics into a prioritized action plan with estimated impact per recommendation (+18 %, +12 %, +8 %...), Battlemap analyzes why competitors are cited instead of you and exposes Source Intelligence (review sites, blogs, forums, media). Coverage of up to 7 AI engines depending on plan: ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok, Mistral.
Key Features
- Analyzer: page-by-page audit scored 0 to 100, detects missing content types (FAQ, comparisons, glossary) that AI engines look for
- Spotlight: continuous mention monitoring, theme clustering, geographic performance by country
- Elevate: recommendations ranked by estimated impact on AI visibility, surfaces gaps where competitors rank
- Battlemap: Source Intelligence exposing sites cited by AI (review sites, forums, blogs, media)
- Progressive coverage: 1 platform (Free) up to 7 platforms (Scale)
- Permanent Free plan (0€): 10 prompts, 100 URL audits/month, ChatGPT
Profound
Profound has established itself as the reference enterprise platform for AI visibility. $96M Series C announced on February 24, 2026 (valued at $1B, led by Lightspeed alongside Sequoia, Kleiner Perkins). Enterprise customers named in the announcement: Target, Walmart, Figma, MongoDB, Charlotte Tilbury, US Bank. Widest engine coverage on the market: 9 platforms including Grok, Meta AI and DeepSeek.
Key Features
- Tracking across 9 AI engines: Perplexity, ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews
- Profound Agents: automation of marketing content production and distribution aligned with brand voice
- Agent Analytics: tracks site crawling and interpretation by GPTBot, ClaudeBot, PerplexityBot, GeminiBot
- AEO-Optimized FAQ Generator (auto-generates FAQ content tuned for AI answers)
- Shopping Module dedicated to product discovery in AI engines
Otterly.ai
Otterly.ai offers brand mention monitoring in AI answers, structured in 3 plans priced by number of tracked prompts. Daily tracking across 4 native engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot), with Google AI Mode and Gemini available as add-ons ($9 to $149/month depending on plan).
Key Features
- Daily tracking on ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
- Lite at $29/month: 15 prompts, 1,000 GEO URL audits/month
- Standard at $189/month: 100 prompts, 5,000 audits, Google Looker Studio connector
- Premium at $489/month: 400 prompts, 10,000 audits
- Add-ons: extra 100 prompts ($99/month), Google AI Mode/Gemini ($9 to $149/month depending on plan)
- 15 % discount on annual billing
Peec AI
Peec AI is an analytics platform dedicated to brand tracking across 7 AI engines (ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok), with Claude Sonnet 4 and GPT-5 Search API added on the Enterprise plan. Model specificity: each plan gives access to 3 models out of 7 (extra models as add-ons from €30 to €140 depending on plan). Three public tiers: Starter €85/month (50 prompts, 1 project), Pro €205/month (150 prompts, 2 projects, 3 countries), Advanced €425/month (Looker Studio included), Enterprise custom. Unlimited users on every plan.
Key Features
- Engine coverage: 7 platforms in catalog (ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok)
- Select 3 models per plan, extra models as add-ons (€30 to €140/month)
- Daily tracking and unlimited users on every plan
- Multi-country on Pro (3 countries/project) and Advanced
- Source Identification: detect mention origin (review sites, social, news, editorial domains)
- Sentiment analysis, competitive benchmarking, CSV export, API access, Looker Studio on Advanced
- Enterprise unlocks Claude Sonnet 4 and GPT-5 Search API
Ahrefs Brand Radar
Brand Radar is Ahrefs' dedicated AI tracking product, available to all Ahrefs users (free and paid) with its own pricing. Its differentiator: 371M+ prompts indexed monthly (250M+ search-backed, meaning derived from real searches), six tracked engines (AI Overviews and AI Mode counted together), YouTube and Reddit coverage, captures of real AI answers.
Key Features
- Tracking across 6 engines: AI Overviews and AI Mode (grouped), ChatGPT, Perplexity, Microsoft Copilot, Gemini, Grok
- Database of 371M+ monthly indexed prompts, including 250M+ search-backed (from real searches)
- AI Share of Voice: percentage of AI chats mentioning your brand
- Branded search demand tracking and organic mentions across publications
- Real captured AI answers (not synthetic prompts)
- YouTube transcripts and Reddit results coverage indexed in Google Search
- Custom Prompts add-on: Basic $50/month (+2,500 checks), Growth $100/month (+7,000 checks), Scale $250/month (+25,000 checks)
Semrush AI Visibility Toolkit
Semrush's AI Visibility Toolkit is a $99/month add-on (on top of the Semrush subscription). Official catalog coverage: Google AI Mode and ChatGPT for Prompt Tracking. Base plan: 25 tracked prompts, 300 daily queries in AI Analysis, 1,000 daily queries in Prompt Research. Six core reports: Visibility Overview, Competitor Research, Prompt Research, Brand Performance, Prompt Tracking, AI Search Site Audit.
Key Features
- AI Visibility Score: AI search presence benchmark
- Prompt Research: volumes, difficulty and intent per prompt (AI equivalent of keyword research)
- Prompt Tracking on Google AI Mode and ChatGPT, 25 prompts included in the base plan
- Brand Performance: Share of Voice, sentiment and key narratives around your brand
- Competitor Research: positioning vs competitors, identification of missed prompts
- AI Search Site Audit: checks for technical issues blocking AI bots
Surfer SEO + AI Tracker
Surfer AI Tracker covers 5 engines (ChatGPT, Perplexity, Google Gemini, AI Overviews, AI Mode) with a technical specificity: real engine scraping rather than API usage, ensuring fidelity to answers actually seen by users. Daily prompt refresh. Product strength: native integration with Surfer's Content Editor, Topical Map and Content Audit.
Key Features
- Tracking across 5 engines: ChatGPT, Perplexity, Google Gemini, AI Overviews, AI Mode
- Real engine scraping (no API) for maximum fidelity to user-seen answers
- Metrics: Visibility Score, Mention Rate, Average Position
- Spy on Competitors and Find & Fix Mention Gaps
- Source analysis: citations LLMs rely on
- Native integration with Surfer Content Editor + Topical Map + Content Audit
Frase
Frase combines AI content creation, SEO optimization and GEO tracking on a single platform, with an AI agent exposing 80+ skills. Four tiers: Starter $49/month (10 articles, 2 AI platforms tracked), Professional $129/month (40 articles, 3 platforms), Scale $299/month (100 articles, 5 platforms), Enterprise custom (custom volume, up to 8 platforms).
Key Features
- AI Visibility tracking: 2 platforms (Starter), 3 (Pro), 5 (Scale), 8 (Enterprise)
- Capped production: 10 / 40 / 100 AI-optimized articles per month depending on plan
- Full AI Agent access with 80+ skills on every plan
- "SEO + GEO content optimization" pitched as core product
- 20 % discount on annual billing
BrightEdge AI Catalyst
BrightEdge launched AI Catalyst in April 2025, pitched as the first all-in-one GEO tracking solution integrated into an enterprise SEO suite. The module is included in every BrightEdge SEO Platform subscription (themselves positioned at the high end). Engine coverage limited to 3 platforms (Google AI Overviews, ChatGPT, Perplexity), with strength in persona and journey analysis.
Key Features
- Tracking across 3 platforms: Google AI Overviews, ChatGPT, Perplexity
- BrightEdge Copilot for prompt research (based on billions of historical queries)
- Persona development, intent mapping, journey analysis (rare in the category)
- Simultaneous sentiment tracking across AI platforms
- Included in every BrightEdge SEO Platform subscription
SE Ranking
SE Ranking splits AI tracking on two axes: an AI Search Toolkit as an add-on to the classic SEO suite (AI Overviews Tracker, AI Mode Tracker, ChatGPT Tracker, Perplexity Tracker, Gemini Tracker), and a standalone product SE Visible focused on AI visibility strategy. Architecture sometimes seen as fragmented, but Perplexity-friendly coverage with daily refresh.
Key Features
- Individual trackers: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini
- Daily mention, link, position and competitor tracking (Perplexity Visibility Tracker)
- Standalone SE Visible: brand presentation and perception across ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode
- Integrated classic SEO suite (keyword research, audit, backlinks)
Methodology
Our methodology is based on in-depth testing of each tool. We evaluated features, ease of use, value for money, and support quality. Each tool was tested for at least 2 weeks with real use cases. Scores reflect our objective assessment based on these criteria.
Conclusion
The GEO tools market has matured significantly in 2026. Hikoo stands out as the most complete solution for teams who want to dominate their AI visibility. Profound dominates the enterprise segment with its coverage and certifications. For limited budgets, Otterly.ai remains an excellent entry point. Traditional SEO tools like Ahrefs, Semrush, and Surfer SEO have all added GEO features, offering interesting centralization options for their existing users.
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