The Formula
The Formula automates your prospecting on LinkedIn, from first messages to follow-ups, all the way to booked meetings.
Duo offer
Hikoo and The Formula, 10% off both subscriptions for 6 months.
The Formula fills your calendar from LinkedIn. Hikoo shows you what AI assistants answer about your market, then hands you the articles to write and the pages to fix to get cited. One invoice a month for both.
Save up to €591.60 excl. VAT over 6 months. For new Hikoo subscriptions, billed monthly.
Trusted by
Teams moving from measurement to action
Hikoo helps brands and marketing teams understand their visibility inside AI-generated answers.
As seen on BFM BusinessLe Pitch, Good Morning Business, 9 September 2026
Watch the segmentTwo tools, two ways to win customers.
Your prospects meet you on LinkedIn, then ask AI assistants for advice. With the duo offer, you cover both.
Hikoo
Hikoo tracks what ChatGPT, Gemini, Perplexity and other AI assistants answer about your market, then tells you what to do to get cited, with the articles to write and the pages of your site to fix.
Your two plans, discounted for 6 months.
Pick one The Formula plan and one Hikoo plan. Monthly prices excl. VAT, regular price struck through.
The Formula
LinkedIn prospecting
The Formula Launch
To start prospecting on LinkedIn
€87.30 /month, instead of €97
For 6 months, then €97 per month
- 840 prospects per month
- 400 LinkedIn messages per month
- 1 LinkedIn account
- Automatic follow-ups and meeting booking
The Formula Growth
Most popularTo speed up with two LinkedIn accounts
€177.30 /month, instead of €197
For 6 months, then €197 per month
- Everything in Launch
- 2 LinkedIn accounts
- 800 messages per month
- Monthly performance reports
The Formula Elite
To prospect at scale, with unlimited messages
€537.30 /month, instead of €597
For 6 months, then €597 per month
- Everything in Growth
- 3 LinkedIn accounts
- Unlimited messages
- Dedicated priority support
Hikoo
AI visibility
Hikoo Lite
Perfect for small businesses and personal brands
€62.10 /month, instead of €69
For 6 months, then €69 per month
AI platforms tracked
- 5 competitors tracking
- 1,500 AI responses / month
- 10 article suggestions / month
- 500 GEO-audited URLs / month
Hikoo Growth
POPULARFor growing businesses that need more visibility
€161.10 /month, instead of €179
For 6 months, then €179 per month
AI platforms tracked
- 10 competitors tracking
- 5,000 AI responses / month
- 30 article suggestions / month
- 1,500 GEO-audited URLs / month
Hikoo Scale
For large organizations with advanced needs
€350.10 /month, instead of €389
For 6 months, then €389 per month
AI platforms tracked
- 20 competitors tracking
- 15,000 AI responses / month
- 150 article suggestions / month
- 5,000 GEO-audited URLs / month
Example
Save €225.60 with The Formula Growth and Hikoo Growth. €338.40 excl. VAT a month for 6 months, instead of €376.
Three steps, one payment.
We offer you the duo when you choose your Hikoo plan.
Create your Hikoo account
Sign up and add your site. We set up the tracking of your AI visibility in a few minutes.
Choose your two plans
At the plan step, pick one The Formula plan and one Hikoo plan. The discounted total shows before payment.
Pay once
One secure payment with Stripe, then a single Hikoo invoice each month. The Formula emails you to activate your account.
FAQ
Your questionsabout the duo offer
What is the Hikoo x The Formula duo offer?
A joint offer between Hikoo, which measures and improves your visibility in AI answers, and The Formula, which automates your LinkedIn prospecting. When you take both together, each subscription is 10% off for 6 months.
Who can get it?
New Hikoo subscribers whose site is on a trial, on the Free plan or with no subscription. The offer is limited to one per Hikoo customer and per The Formula account.
How does billing work?
You pay once, on a secure Stripe payment page. Each month, you then get a single Hikoo invoice with two lines, one for Hikoo and one for The Formula. Displayed prices exclude VAT.
Is the offer available with annual billing?
No, the duo offer only exists with monthly billing. Annual billing is not part of it.
What happens after the 6 months?
The 10% discount applies to the first 6 monthly invoices. Both subscriptions then carry on at their regular price, with nothing to do on your side. You can cancel at any time from your Billing page, and the cancellation takes effect at the end of the current period.
Can I stop only one of the two subscriptions?
Yes, but the discount is tied to both. If one subscription stops during the 6 months, the discount on the other stops from the next invoice. You can stop The Formula and keep Hikoo. If you cancel Hikoo, the duo offer ends at the end of the current period and The Formula offers to continue your subscription with them directly.
Can I change plans?
Yes. You change your Hikoo plan from your Billing page, between Lite, Growth and Scale. To change your The Formula plan, write to our support team.
Is there a free trial?
The duo offer has no trial, both subscriptions start at payment. You can also start with the 7-day free trial of Hikoo and pick the duo offer afterwards.
How is my The Formula account created?
After payment, we send The Formula your name, your email and your billing details. The Formula creates your account and emails you to activate it.
Still have questions?Contact our support team
Duo offer
Hikoo and The Formula,10% off for 6 months.
Create your Hikoo account, we offer you the duo when you choose your plan.
For new Hikoo subscriptions. Prices excl. VAT.