Get Recommended by AI to Learners and L&D Managers
Learners compare programs through ChatGPT before spending their training budget. L&D managers ask AI which provider to choose. Make sure your offer is cited.
Sector Overview
The continuing education market is shifting. For individuals, the French CPF reorganized search around eligible certifications, and the 2026 finance law capped funding for RS programs at 1,500 euros, redirecting demand toward RNCP-registered courses. For companies, 91 percent of organizations plan to increase their L&D AI budget in 2026 and only buy from providers that can prove impact. In both cases, the first reflex before enrollment is now to ask an AI assistant, which synthesizes reviews, compares programs, and suggests a shortlist.
Pain Points
- Your programs do not appear in ChatGPT recommendations
- Learners compare you to competitors you cannot see
- Your catalog is poorly read by AI, including certifications and funding paths
- You do not know whether L&D managers cite you against large providers
- Your program pages are not optimized for generative engines
Outcomes
- Appear in AI recommendations for learners and L&D managers
- Measure your visibility by certification, format, and topic
- Identify competitors cited alongside you
- Optimize program pages for LLMs
- Track mentions on major assistants
How Hikoo Solves This
Each pain point has a targeted solution.
Your programs do not appear in ChatGPT recommendations
Hikoo Battlemap measures your position against other providers on prompts like best program to become X or alternatives to Y, and identifies categories where you should appear.
Your catalog is poorly read by AI, including certifications and funding paths
Hikoo Analyzer audits each program page for AI readability and the presence of CPF, RNCP, RS, Qualiopi and OPCO funding information, along with expected outcomes.
You do not know whether L&D managers cite you against large providers
Hikoo Spotlight monitors mentions of your center on ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, with a focus on corporate L&D prompts.
What You Get
AI Visibility Dashboard by Certification
Tracking of your presence on major assistants by RNCP, RS, format, and topic.
Program Page Audit
AI readability score and missing content page by page, including funding and outcomes.
Competitive Benchmark
Visibility compared to other providers on learner and L&D prompts.
Actionable Recommendations
Prioritized list of actions to gain AI visibility.
Example AI Queries
These are the types of queries where your business should appear.
Learner Search
“What is the best program to become [job] with my training budget?”
“Compare [Provider A] and [Provider B] for a career change in [field]”
“Remote RNCP certified program for [job]”
Corporate L&D Search
“Which training provider should I pick to upskill my data teams?”
“Best management training provider for SMBs”
Getting Started Checklist
Follow these steps to optimize your AI visibility.
- Audit your visibility on learner and L&D prompts
- Clarify certifications, RNCP, RS, and registry references
- Specify funding paths, training budgets, and employer co-funding
- Document outcomes, placement rates, and verified reviews
- Structure program pages for LLMs
- Update your llms.txt file
- Set up mention tracking
- Define visibility objectives per offer