Webinar with Manon Masa (EBRA Médias) on structuring a GEO offer in an agency, from delivery to proving value.
This one-hour GEO webinar shows how an SEO agency builds a Generative Engine Optimization offer, from scoping the perimeter to client reporting. Manon Masa, Head of SEO & Web Analytics at EBRA Médias, walks through her method, her tooling and her field feedback. Free registration, session held in French on 29 September 2026.
GEO has firmly landed in the conversations of SEO and marketing agencies. The question is no longer whether to look into it, but how to fold it into your offer, organize delivery, pick the right levers and prove the value created for clients.
During this webinar, Manon Masa, Head of SEO & Web Analytics at EBRA Médias, shares her experience and field feedback on how to structure and grow a GEO practice, whether it is still getting off the ground or already part of client engagements.
On the agenda, methodology, organization, tooling, measurement, field feedback and best practices to turn GEO into a clear, credible offer that can scale.
The session follows seven steps, from scoping the offer to the report sent to the client.
Three concrete things, reusable in your agency the next day.
The session targets teams that sell or steer organic visibility engagements.
Head of SEO & Web Analytics, EBRA Médias
An SEO & GEO expert, Manon has more than 4 years of experience helping e-commerce, lead gen and media brands with their organic visibility and their presence in LLM answers. She also speaks about GEO at conferences on a regular basis.
LinkedIn profileGEO, or Generative Engine Optimization, works on a brand presence inside generative AI answers such as ChatGPT, Perplexity, Gemini or Google AI Overviews. Inside an agency it becomes a dedicated offer covering the audit, the content, the cited sources and the measurement of the citations obtained.
SEO aims at ranking inside a results page. GEO aims at presence inside a generated answer, where there is no list of links but a single text leaning on a handful of cited sources. The technical and editorial foundations largely overlap, while the measurement and the client conversation change completely.
Yes. Registration is free and takes a few seconds. The join link is emailed to you right after you sign up.
One hour, from 14:00 to 15:00 Paris time, on Tuesday 29 September 2026. Audience questions are handled during the session.
No. The session starts from existing SEO practices but stays accessible if you are just beginning. The basics are covered before moving on to organization, tooling and measurement.
It gives a complete method in one hour, backed by field feedback. To go further, the GEO kit for agencies and the Hikoo guides cover each step in detail.
Sign up even if you are not available on 29 September. Registrants are notified by email as soon as a replay goes online.
The join link is emailed as soon as you register, then sent again as a reminder before the session starts. The webinar runs in a browser, with nothing to install.
Page updated on 11 September 2026
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