A webinar with Manon Masa and Nathan Trouillet on structuring an agency GEO offer, from delivery to measuring the value created.
This one-hour GEO webinar shows how an agency builds a Generative Engine Optimization offer, from defining the scope to client reporting. Manon Masa and Nathan Trouillet compare their methods and their field experience. Free session held in French, with the replay and slides available on this page.
Tuesday, September 29, 2026
2:00 to 3:00 PM (Paris time)
Online, 1 hour, in French
Registration is closed. The webinar took place on Tuesday, September 29, 2026.
The next webinar is announced in the Hikoo newsletter, along with the week's GEO analysis.
GEO is now firmly part of the conversation at SEO and marketing agencies. The question is no longer whether to look into it. It is how to build it into your offer, structure delivery, pick the right levers and prove the value you create for clients.
During this webinar, Manon Masa, Head of SEO & Web Analytics at EBRA Médias, and Nathan Trouillet, GEO Consultant at Archipel Marketing, compared their experience and field insights to show how to structure and grow a hands-on GEO practice. Nathan shared a view straight from the field on how an agency can organize, roll out and evolve its GEO services.
On the agenda: structuring the offer, scope and deliverables, delivery organization, content and technical optimization, tools, measuring results, client reporting, lessons learned and best practices.
The session follows seven steps, from scoping the offer to the report sent to the client.
Three concrete takeaways you can reuse in your agency the very next day.
The session is for teams that sell or manage organic visibility services.
SEO and GEO expert
Head of SEO & Web Analytics, EBRA MédiasAn SEO and GEO expert, Manon has more than 4 years of experience helping e-commerce, lead gen and media brands with their organic visibility and their presence in LLM answers. She also speaks regularly about GEO at conferences.
Agency GEO consultant
GEO & Paid Consultant, Archipel MarketingNathan helps companies grow their visibility on AI engines and assistants. At Archipel Marketing, he works every day on rolling out GEO strategies and brings a very hands-on approach to the topic.
Another question? Write to us
GEO, or Generative Engine Optimization, is the work of building a brand's presence in answers from generative AI such as ChatGPT, Perplexity, Gemini or Google AI Overviews. In an agency, it becomes a dedicated offer that covers the audit, content, cited sources and measurement of the citations earned.
SEO targets rankings on a results page. GEO targets presence in a generated answer, where a single text backed by a few cited sources replaces the list of links. The technical and editorial foundations overlap heavily, while measurement and the client conversation change completely.
Yes. The session was free, and its replay and slides stay freely available on this page, with no sign-up.
One hour, from 2:00 to 3:00 PM Paris time, on Tuesday, September 29, 2026. Audience questions were answered during the session.
No. The session starts from existing SEO practices but stays accessible if you are new to the topic. The basics are covered before getting into organization, tools and measurement.
It gives you a complete method in one hour, backed by field experience. To go further, the Agency GEO Kit and the Hikoo guides cover each step in detail.
Yes. The replay is on YouTube, one click away with the Watch the replay button at the top of this page. The session slides can be downloaded right below it.
The Download the slides button at the top of this page opens the session PDF. No sign-up is required.
Page updated on September 29, 2026
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