Webinar with Manon Masa and Nathan Trouillet on structuring a GEO offer in an agency, from delivery to proving value.
This one-hour GEO webinar shows how an agency builds a Generative Engine Optimization offer, from scoping the perimeter to client reporting. Manon Masa, Head of SEO & Web Analytics at EBRA Médias, and Nathan Trouillet, GEO consultant at Archipel Marketing, compare their methods and their field feedback. Free session held in French on 29 September 2026, with the replay and slides available on this page.
GEO has firmly landed in the conversations of SEO and marketing agencies. The question is no longer whether to look into it, but how to fold it into your offer, structure delivery, pick the right levers and prove the value created for clients.
During this webinar, Manon Masa, Head of SEO & Web Analytics at EBRA Médias, and Nathan Trouillet, GEO Consultant at Archipel Marketing, compare their experiences and their field feedback to show how to structure and grow a concrete GEO practice. Nathan brings a view straight from the field on how an agency can organize, roll out and evolve its GEO services.
On the agenda, structuring the offer, perimeter and deliverables, delivery organization, content and technical optimizations, tooling, measuring results, client reporting, field feedback and best practices.
The session follows seven steps, from scoping the offer to the report sent to the client.
Three concrete things, reusable in your agency the next day.
The session targets teams that sell or steer organic visibility engagements.
Head of SEO & Web Analytics, EBRA Médias
An SEO & GEO expert, Manon has more than 4 years of experience helping e-commerce, lead gen and media brands with their organic visibility and their presence in LLM answers. She also speaks about GEO at conferences on a regular basis.
LinkedIn profileGEO & Paid Consultant, Archipel Marketing
Nathan helps companies grow their visibility in AI engines and assistants. At Archipel Marketing, he works every day on rolling out GEO strategies and brings a very hands-on approach to the topic.
LinkedIn profileGEO, or Generative Engine Optimization, works on a brand presence inside generative AI answers such as ChatGPT, Perplexity, Gemini or Google AI Overviews. Inside an agency it becomes a dedicated offer covering the audit, the content, the cited sources and the measurement of the citations obtained.
SEO aims at ranking inside a results page. GEO aims at presence inside a generated answer, where there is no list of links but a single text leaning on a handful of cited sources. The technical and editorial foundations largely overlap, while the measurement and the client conversation change completely.
Yes. The session was free, and its replay and slides stay freely available on this page, with no sign-up.
One hour, from 14:00 to 15:00 Paris time, on Tuesday 29 September 2026. Audience questions were handled during the session.
No. The session starts from existing SEO practices but stays accessible if you are just beginning. The basics are covered before moving on to organization, tooling and measurement.
It gives a complete method in one hour, backed by field feedback. To go further, the GEO kit for agencies and the Hikoo guides cover each step in detail.
Yes. The replay is on YouTube, one click away with the Watch the replay button at the top of this page. The session slides can be downloaded right below it.
The Download the slides button at the top of this page opens the session PDF. No sign-up is required.
Page updated on 29 September 2026
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