AI Visibility Index methodology What the index measures, and how.

In each market, Hikoo asks AI engines a series of buyer questions, worded the way a customer writes them before choosing, for example "which farm management software should I choose?". Every answer is recorded with the brands it cites, in their order of appearance. The AI engines queried are listed on each industry page.

Position points

5 points for the brand cited first, then 4, 3, 2 and 1 point from second to fifth place. Beyond fifth place, the citation counts toward the citation rate but earns no points.

AI visibility index

Points earned as a share of the maximum possible, 5 points per answer, scaled to 100. A brand cited first in every answer scores 100.

Citation rate

The share of answers that cite the brand, in any position.

First place rate

The share of answers where the brand is cited first.

Brands cited

The number of different brands that appear in a market's answers. Few brands point to a locked market, many to an open one.

Brands are ranked by points. When points are tied, the brand cited first more often comes ahead. A brand that is often cited but far down in answers can therefore rank behind a brand cited less often and placed higher.

Each page shows the top five brands in every market.

AI answers vary from one question to the next and from one day to the next. The index is a snapshot on the date of the update, not a final ranking. It measures visibility in AI answers, not product quality or market share.

Each industry has a single page. When a new measurement is made, the page is updated and its date changes.

Figures from the index can be reused with the source credited as Hikoo AI Visibility Index, with a link to the industry page.