Cosmetics AI Visibility Index The brands ChatGPT, Gemini, and Google AI Mode recommend.
In October 2026, La Roche-Posay, Horace, and Kérastase are the brands ChatGPT, Gemini, and Google AI Mode recommend first across the 3 Cosmetics markets studied. The Hikoo AI Visibility Index found 199 cited brands and ranks the top five in each market by how often and how high they appear in answers.
199
brands cited across the 3 markets, wide open markets
46%
of skincare answers put La Roche-Posay first
4%
first places in men's skincare for La Roche-Posay, though it appears in 57% of answers
01Skincare
Which skincare brands do AI engines recommend?
La Roche-Posay is the brand ChatGPT, Gemini, and Google AI Mode recommend most in skincare, with an AI visibility index of 77 out of 100. Cited in 100% of answers, it ranks first in 46% of them. Next come Avène, CeraVe, Bioderma, and Caudalie.
53 brands cited in this market
| Rank | Brand | AI index | Cited | First place |
|---|---|---|---|---|
| 1 | La Roche-Posay | 77 | 100% | 46% |
| 2 | Avène | 48 | 62% | 12% |
| 3 | CeraVe | 39 | 50% | 29% |
| 4 | Bioderma | 28 | 50% | 4% |
| 5 | Caudalie | 16 | 38% | 0% |
Presence in answers and first place
La Roche-Posay
Cited in answers 100%Cited first 46%Avène
Cited in answers 62%Cited first 12%CeraVe
Cited in answers 50%Cited first 29%Bioderma
Cited in answers 50%Cited first 4%Caudalie
Cited in answers 38%Cited first 0%
02Men's skincare
Which men's skincare brands do AI engines recommend?
Horace is the brand ChatGPT, Gemini, and Google AI Mode recommend most in men's skincare, with an AI visibility index of 48 out of 100. Cited in 65% of answers, it ranks first in 39% of them. Next come La Roche-Posay, CeraVe, Biotherm Homme Aquapower, and Nuxe.
84 brands cited in this market
| Rank | Brand | AI index | Cited | First place |
|---|---|---|---|---|
| 1 | Horace | 48 | 65% | 39% |
| 2 | La Roche-Posay | 31 | 57% | 4% |
| 3 | CeraVe | 28 | 35% | 17% |
| 4 | Biotherm Homme Aquapower | 17 | 48% | 0% |
| 5 | Nuxe | 15 | 26% | 9% |
Presence in answers and first place
Horace
Cited in answers 65%Cited first 39%La Roche-Posay
Cited in answers 57%Cited first 4%CeraVe
Cited in answers 35%Cited first 17%Biotherm Homme Aquapower
Cited in answers 48%Cited first 0%Nuxe
Cited in answers 26%Cited first 9%
03Hair care
Which hair care brands do AI engines recommend?
Kérastase is the brand ChatGPT, Gemini, and Google AI Mode recommend most in hair care, with an AI visibility index of 42 out of 100. Cited in 83% of answers, it ranks first in 21% of them. Next come L'Oréal Professionnel Vitamino Color, Les Secrets de Loly, Garnier, and L'Oréal Professionnel.
97 brands cited in this market
| Rank | Brand | AI index | Cited | First place |
|---|---|---|---|---|
| 1 | Kérastase | 42 | 83% | 21% |
| 2 | L'Oréal Professionnel Vitamino Color | 24 | 42% | 4% |
| 3 | Les Secrets de Loly | 23 | 46% | 8% |
| 4 | Garnier | 21 | 42% | 12% |
| 5 | L'Oréal Professionnel | 15 | 29% | 8% |
Presence in answers and first place
Kérastase
Cited in answers 83%Cited first 21%L'Oréal Professionnel Vitamino Color
Cited in answers 42%Cited first 4%Les Secrets de Loly
Cited in answers 46%Cited first 8%Garnier
Cited in answers 42%Cited first 12%L'Oréal Professionnel
Cited in answers 29%Cited first 8%
Key takeaway
9 of 15 spots for the L'Oréal group.
La Roche-Posay, CeraVe, Kérastase, L'Oréal Professionnel, Biotherm, and Garnier hold more than half of the top 5 spots, and first place in both skincare and hair care. The one exception is Horace, a French direct-to-consumer brand, number one in men's skincare.
How the index is calculated. Three measures per brand, in every market.
AI engines asked
ChatGPT, Gemini, and Google AI Mode, with the questions a buyer asks before choosing.
AI index
Position points as a share of the maximum possible, out of 100. 5 points for first place, then 4, 3, 2 and 1 down to fifth.
Cited
The share of answers that cite the brand, in any position.
First place
The share of answers where the brand is cited first.
Other industries. Same method, same measures.
- 3 marketsAgritechFarm management software, Satellite and drone imagery, Agricultural roboticsUpdated October 20, 2026
- 3 marketsFoodtechPlant-based alternatives, Food waste apps, Meal kitsUpdated October 20, 2026
- All industriesAI Visibility IndexEvery industry measured, one page per industry.
- MethodologyMethodologyThe questions asked, how points are counted and the limits of the index.
Frequently asked questions
Another question? Write to us
According to the Hikoo AI Visibility Index (October 2026), La Roche-Posay ranks first, ahead of Avène and CeraVe. ChatGPT, Gemini, and Google AI Mode cite it in 100% of answers and put it first in 46% of them.
According to the Hikoo AI Visibility Index (October 2026), Horace ranks first, ahead of La Roche-Posay and CeraVe. ChatGPT, Gemini, and Google AI Mode cite it in 65% of answers and put it first in 39% of them.
According to the Hikoo AI Visibility Index (October 2026), Kérastase ranks first, ahead of L'Oréal Professionnel Vitamino Color and Les Secrets de Loly. ChatGPT, Gemini, and Google AI Mode cite it in 83% of answers and put it first in 21% of them.
Not always. In men's skincare, La Roche-Posay appears in 57% of answers but ranks first in only 4%. The index therefore weights every citation by its position in the answer.
In each market, Hikoo asks ChatGPT, Gemini, and Google AI Mode the questions a buyer asks before choosing and records the brands cited in every answer. A brand earns 5 points when it is cited first, then 4, 3, 2 and 1 point from second to fifth place. The index expresses these points as a share of the maximum possible, out of 100.
AI engines recommend the brands present in the sources they read. Hikoo measures where your brand stands in their answers, fixes your pages, publishes the missing content and earns citations in those sources. The free audit gives you a starting point in 30 seconds.
Each industry has a single page, updated with every new measurement. The date of the last update is shown at the top of the page.