Hikoo vs HubSpot AEO Grader, Complete Comparison 2026

Choosing between Hikoo and HubSpot AEO Grader? Hikoo is a GEO platform, while HubSpot AEO Grader is a free AEO grading tool. This comparison walks through their features, pricing, strengths and limits to help you decide.

Gabriel Toledano

Hikoo and HubSpot AEO Grader at a glance

Hikoo

A GEO (AI visibility) platform to analyze how AI models understand your website, get actionable optimization recommendations, track mentions across AI platforms, and benchmark visibility against competitors.

Pricing

FreeMonitoring €69/moGrowth €179/moAgent €499/mo

Key Features

  • Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
  • Google AI Overviews tracking
  • Brand mention tracking

HubSpot AEO Grader

A free HubSpot tool that grades, in a single run, how ChatGPT, Perplexity, and Gemini portray a brand. It produces a 0-100 composite score across five dimensions (sentiment, presence quality, recognition, share of voice, market position) and a written interpretation of the results.

Pricing

Free

Key Features

  • Brand mention tracking
  • AI visibility score/metrics
  • Competitive benchmarking and share of voice

Key Features Comparison

Here is how Hikoo and HubSpot AEO Grader compare, feature by feature:

FeatureHikooHubSpot AEO Grader
Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
Google AI Overviews tracking
Brand mention tracking
Citation and source tracking
AI visibility score/metrics
Competitive benchmarking and share of voice
Actionable recommendations
Website/technical audit
Daily data refresh
Multi-language support
Multi-country support
AI content optimization suggestions
Free plan available
Free llms.txt generator tool
Sentiment analysis
One-shot analysis across ChatGPT, Perplexity, and Gemini
Composite 0-100 score (sentiment, presence, recognition, share of voice, market position)

Pricing Analysis

HubSpot AEO Grader is a fully free tool, while Hikoo starts at €69/month with the Monitoring plan. Hikoo's Agent plan, at €499/month, does the work, from page fixes to content and outreach to sources. Hikoo also has a permanent free plan, so both can be tested without spending anything. Check what each plan actually includes before deciding, since scope varies more than headline price.

Pros and Cons

Hikoo

Pros

  • Free plan available to get started without a credit card
  • Covers the major AI platforms, including ChatGPT, Perplexity, Claude and Gemini
  • End-to-end workflow: audit, recommendations, monitoring and competitive benchmarking
  • Includes a free tool (llms.txt generator) to start quickly
  • Cancel anytime

Cons

  • Page fixes prepared for you and outreach to sources are reserved for the Agent plan, Monitoring and Growth stop at recommendations
  • Publishing straight to your site depends on your CMS and access, confirmed before activation

HubSpot AEO Grader

Pros

  • 100% free, no account, no subscription and no credit card needed to run an analysis
  • Instant setup that only needs brand name, industry, and market to get a score
  • Covers three major engines (ChatGPT, Perplexity, Gemini) with a unified score
  • Useful for a first diagnosis or to quickly benchmark a competitor
  • Available in multiple languages (English, French, German, Spanish, Portuguese, Japanese)

Cons

  • One-shot analysis only, with no continuous monitoring or automatic history
  • No tracking of the citations and sources that appear in AI answers
  • No detailed actionable recommendations or guided optimization plan
  • No custom prompt tracking, and no coverage of Google AI Overviews
  • Ongoing tracking moves to HubSpot AEO, the paid product at $50/month ($45 annual, 25 prompts)

Best Use Cases

Where each one is most useful:

HikooBest for

  1. 1SEO and content teams aiming to be cited in AI answers (GEO, AEO and LLMO)
  2. 2Brands that want to monitor their mentions across ChatGPT, Claude, Perplexity and other AI assistants
  3. 3Product marketing teams tracking an AI visibility score and prioritizing optimizations
  4. 4Competitive intelligence to benchmark AI presence against competitors and find gaps
  5. 5Generating and deploying an llms.txt file to help AI assistants reference a site accurately

HubSpot AEO GraderBest for

  1. 1Quick diagnosis of how ChatGPT, Perplexity, and Gemini perceive a brand
  2. 2One-off benchmark against a competitor, without committing to a dedicated platform
  3. 3Internal AEO/GEO awareness with a tangible score that is easy to share
  4. 4First step before picking a more complete continuous-monitoring tool

Feature Comparison

CriteriaHikooHubSpot AEO Grader
Free Plan
Starter PriceMonitoring €69/mo-
Standard PriceGrowth €179/mo-
Pro PriceAgent €499/mo-
Number of Features148

Conclusion

In short, Hikoo is the better choice for brands and marketing teams that want to be cited in AI answers and turn that visibility into customers. HubSpot AEO Grader has the edge for brands that want a quick first read of how ChatGPT, Perplexity and Gemini see them. Either way, check the plan you have in mind against your real needs before you commit.

Frequently Asked Questions

Which is better, Hikoo or HubSpot AEO Grader?

Neither one wins across the board. It depends on your profile. Hikoo is mainly built for brands and marketing teams that want to be cited in AI answers and turn that visibility into customers, whereas HubSpot AEO Grader is aimed more at brands that want a quick first read of how ChatGPT, Perplexity and Gemini see them.

Is Hikoo more expensive than HubSpot AEO Grader?

Yes, Hikoo starts at €69/month, while HubSpot AEO Grader costs nothing.

What is the main difference between Hikoo and HubSpot AEO Grader?

Mostly their approach. Hikoo tracks your visibility in AI answers and, with the Agent plan, carries out the actions that grow it, from page fixes to outreach to sources. HubSpot AEO Grader, on the other hand, returns a score out of 100 across five dimensions in a single run, with no account or credit card. In our table, Hikoo checks 9 features that HubSpot AEO Grader lacks, and HubSpot AEO Grader checks 3 that Hikoo lacks.

Which one is easier to use for beginners, Hikoo or HubSpot AEO Grader?

Ease of use mostly depends on scope, since a broad suite takes longer to learn than a focused tool. The simplest way to decide is to try both on your own case. Hikoo has a free plan to get started. HubSpot AEO Grader is completely free.

Which offers the best value for money, Hikoo or HubSpot AEO Grader?

Their prices do not compare directly. Since they do not sell the same thing, the best value is the solution whose features you will actually use.

Can I switch from Hikoo to HubSpot AEO Grader easily?

You can, but HubSpot AEO Grader will not fully replace Hikoo. It gives a one-off diagnosis, with no custom prompts and no tracking over time. Before leaving Hikoo, export what you can: reports, history and raw data.

Which is better for small businesses, Hikoo or HubSpot AEO Grader?

For a small business, budget usually weighs heavily. Only Hikoo shows an entry price, at €69/month. Hikoo's free plan lets you start with no budget. HubSpot AEO Grader is free, which settles the budget question. Then pick the one that covers your main need without paying for modules you will not use.

Are there free alternatives to Hikoo and HubSpot AEO Grader?

Hikoo has a free plan, no credit card needed. HubSpot AEO Grader is a free tool.

Can I use both Hikoo and HubSpot AEO Grader together?

Yes, nothing prevents it, and it makes sense when each one covers a different need. Just check that their scopes do not overlap too much, or you will pay twice for the same work.

What are the pros and cons of Hikoo compared to HubSpot AEO Grader?

Hikoo's main strength is a free plan to start without a credit card, and an Agent plan that does the work for you, but the Monitoring and Growth plans stop at recommendations, and only the Agent plan handles page fixes and outreach. HubSpot AEO Grader, for its part, stands out for a free, instant analysis with no account or subscription, but the analysis is one-off, with no tracking over time and no citation tracking. Pick the trade-off that weighs least on your team.

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About the author

Gabriel ToledanoGabriel ToledanoCo-founder of Hikoo, AEO and GEO expert
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