Before they buy, your customers ask ChatGPT. Be the product it suggests.
Agent plan at €499 excl. VAT per month per site, no long term commitment.
Gift idea for my dad who loves cooking, $80 max?
Your brand
$744.8
View productCompetitor A
$1194.6
142
+38% on September
"The people who book a call with us now tell us they found us on ChatGPT and Claude. They're our warmest leads."
Diogo ResendeFounder, Bitte
What is AI visibility for ecommerce, exactly?
AI visibility for ecommerce, often called GEO (Generative Engine Optimization), gets your products recommended when a shopper asks ChatGPT, Gemini, Perplexity or Google AI Mode what to buy. For an online store, it all starts with product data. Price, stock, specs and reviews have to read cleanly, on the page and in the feed. Next come the pages that answer buying questions, from buying guides to gift ideas. And last, your presence in what AI cites in retail, editorial buying guides, testing sites, customer reviews, Reddit and YouTube.
The questions people ask before they fill a cart. Long before anyone compares prices.
Ideas and budgets
- Gift ideas for a mom who loves home decor, under $60?
- Best running shoes for flat feet under $150?
- Which design lamp to give for Christmas, for a living room that's a bit dark?
This one or that one
- Casper or Purple, which mattress if I sleep on my side?
- Le Creuset or Staub, which Dutch oven for everyday cooking?
- Apple Watch or Garmin to train for a first half marathon?
Something other than
- Dyson V15 alternatives with longer battery life, under $400
- Where to buy wooden toys made in Europe, other than Amazon?
- Sneakers like Nike but made in Europe and repairable?
A problem to fix
- Fragrance-free skincare routine for sensitive skin with rosacea, which brands?
- My dog keeps scratching, which grain-free food actually helps?
- Is this online mattress brand legit? Reviews, delivery times and returns
The carts that end up somewhere else. The product is picked before anyone visits your store.
ChatGPT can't see what makes your product different.
If the product page and feed don't spell out the material, the sizing, the warranty or where it's made, the AI sums your product up in three generic words. Then it recommends the one whose specs it can actually read.
Outside branded search, you're nowhere.
On a gift idea or a problem to solve, nobody types your name. So the AI cites the products buying guides and reviews have already picked. A niche brand belongs in those answers too, as long as it shows up in those sources.
Google Ads and marketplaces eat the margin.
Outside branded queries, ROAS keeps sliding, and every marketplace sale leaves with its commission. A product recommended by an AI isn't paid per click. It comes back every time someone asks again.
A shopper coming from ChatGPT has already chosen. Now put a number on it with your average order value.
They read the comparison and settled on a product before they ever reached your page. And the assistant they asked is rarely a specialist tool. More often it's ChatGPT, Gemini or Perplexity, answering from your product pages, your feed and the guides that mention you.
693%year-on-year rise in traffic from generative AI tools to US retail sites over the 2025 holiday season.
Keep it conservative. If your analytics already credit sales to ChatGPT, start from that number. The math runs on your assumptions.
Today's figure, all channels combined.
These are your assumptions, adjust them. Hikoo then measures what actually comes in.
€24,000per year
4.0x the yearly price of the Agent plan
75 sales a year from AI cover the Agent plan (€499 excl. VAT per month).
From the product page to the magazine gift guide. All year round, with one eye on Christmas.
01
Product pages AI actually understands.
Product pages, category pages, size guides, return policy. Hikoo reads them the way ChatGPT does and flags what gets in the way. Often a price loaded in JavaScript, or a Google Merchant Center feed that says something different from the page. You get the fix ready to publish.
- Product pages
- Product markup
- Product feeds
- Customer reviews
- Shipping and returns
- /products/forged-knife-setPrice and stock invisible, loaded in JavaScriptFixed
- /collections/gift-ideasNo Product markup, no average ratingIn progress
- Google Merchant Center feedMaterial on the page, missing from the feedTo review
- /shipping-returnsOAI-SearchBot blocked in robots.txtFixed
02
The guides people read before they order.
Buying guides, gift ideas by profile and budget, comparisons between your own ranges, answers on sizing and care. Hikoo writes the missing pages from the questions it tracks. Before each peak season, it brings the old ones up to date.
- Buying guides
- Gift ideas
- Range comparisons
- Peak seasons
- Updates
- Gift ideas for a dad who cooks4 competing products cited on this questionPublished
- Which kitchen knife to start withPerplexity cites this guide on other brands' sitesTo review
- Christmas gifts under $50Peak season starts in 6 weeksIn progress
- Caring for a carbon steel knifeWritten in 2024, advice incompleteUpdated
03
Your product in the guides AI cites.
In retail, AI engines lean on editorial buying guides, testing sites, reviews, Reddit and YouTube. Hikoo spots the guides that list your competitors and leave you out. It finds whoever keeps them updated and writes them something worth answering, then follows up.
- Wirecutter
- Buying guides
- Trustpilot
- YouTube
- Father's Day gift guide, lifestyle magazine5 competing products, yours isn't thereIn progress
- "Best kitchen knives of 2026" roundupEditor found, message readyTo review
- Food blog, gifts under $100Author said yes, added at next updatePositive
- Reddit thread, r/BuyItForLifeReply suggested in the threadSent
04
Before Black Friday, you know where you stand.
Your share of voice against competitors, question by question and engine by engine, with AI visits and the product pages that get them. You see which questions you hold and which are still up for grabs. When one flips, the action behind it is right there.
- Share of voice
- Question by question
- Engine by engine
- AI visits per page
- You27%
- Competitor A38%
- Competitor B22%
- Competitor C13%
How it runs
- 1Hikoo reads your site and your competitors, then keeps your buyers' questions
- 2The AIs are asked these questions every day
- 3You see who gets cited, where, and thanks to which sources
- 4The fronts fix, publish and win the missing citations
Worth watching before every peak
- Share of voice on your buying questions
- Your place against each competing brand
- Guides and sites cited, engine by engine
- AI visits, page by page
Delivered by Hikoo
- Product page fixes ready to publish
- Buying guides and gift ideas
- Messages to the guides and media cited
- The week's recap
Your catalog, your call
Your catalog stays in your hands. Product page fixes arrive ready to publish, and you decide what goes out on its own or waits for your approval, page by page and message by message.
Christmas starts in October
Citation gains usually settle in 4 to 8 weeks, the time AI engines take to read your pages and the updated guides again. For any peak, start two months ahead.
What ecommerce teams ask us
Another question? Write to us
It sits on both. AI engines read the pages Google and Bing index, and the quality of your product data shapes what ChatGPT takes from it. GEO picks up from there, starting with your product's place in the answer. It also covers the guides you're missing and the third-party sources to win.
Check GA4 or Shopify first, AI referrers already show up there, and cross them with your orders. Hikoo measures visits from ChatGPT, Perplexity, Gemini and Copilot, page by page, and shows the questions where your products gain ground. Some shoppers never click and come back later through a branded search. For them, add ChatGPT as an option in your post-purchase "How did you hear about us?" survey.
Only if your pages say it in plain words. AI engines repeat what they read on your product pages, in your feed and in reviews, and flatten the rest. Hikoo reads your pages the way an AI does and flags the specs it can't find. You also see how each engine describes your product today.
Not necessarily. On buying questions, AI engines mix retailers, buying guides, videos and communities, and the mix changes from one engine to the next. Before you put time or budget into any of them, Hikoo shows which sources matter in your category.
Yes, on the Agent plan, every week. Product page fixes arrive ready to publish and guides get written. Messages to media and blogs go out after your approval, or on their own if you decide so. You get a clear list of actions rather than a dashboard to decode.
At least two months ahead. The first fixes ship in week one, but citation gains usually take 4 to 8 weeks to settle, the time AI engines take to read your pages again. Same math for Mother's Day.
The Agent plan is €499 excl. VAT per month per site, with no long term commitment. Monitoring at €69 and Growth at €179 measure and recommend, and both come with a 7 day free trial. Several stores or countries get a custom offer.