CISOs draft their vendor list with ChatGPT. Be on it before the RFP.
Agent plan at €499 excl. VAT per month per site, no long term commitment.
- Your solutionAdded after a ChatGPT searchISO 27001MDR 24/7
- Competitor ASOC 2
- Competitor BSOC 2
"We've been using Hikoo for two months to position Rezilio in resilience management. The platform stands out for how easy it is to use, and it has become a key lever for our market."
Daniel DancauseCEO, Rezilio
What is GEO for, when you sell security?
GEO (Generative Engine Optimization) gets your solution cited when a CISO or an IT lead asks ChatGPT, Gemini, Claude or Perplexity which vendors to consider. In security, accuracy comes first. Your product, compliance and certification pages have to read without ambiguity, SOC 2, ISO 27001 and FedRAMP included. Then you need precise answers to shortlist questions (comparisons, alternatives, NIS2 or DORA readiness) and a presence on the few sources AI engines cite in the field, such as Gartner Peer Insights, trade press, Reddit or frameworks like MITRE ATT&CK.
What CISOs ask before the RFP goes out. Long before the RFP gets written.
Scouting
- Best EDR for a 1,500 endpoint company with 24/7 MDR and no in-house SOC
- Which MDR providers are CREST accredited and run a SOC in the UK?
- ZTNA vendors with FedRAMP authorization for a US state agency?
Comparing
- CrowdStrike vs SentinelOne vs Microsoft Defender for a hybrid Windows and Linux fleet
- CyberArk, BeyondTrust or Delinea for a bank with 300 admins?
- Proofpoint or Mimecast to protect 2,000 Microsoft 365 mailboxes against BEC?
Moving off
- Splunk alternatives for a 10 analyst SOC with predictable ingestion costs
- Zscaler alternatives for zero trust remote access in a 500 person company
- What can replace a yearly pentest so we test our exposure continuously?
Compliance and risk
- How do we get SOC 2 Type II ready in six months as a 100 person SaaS?
- How do we meet DORA third-party risk requirements as an asset manager in Ireland?
- How do we secure contractor access to our network without a VPN?
The RFP goes out without you. By the first call, their list is already made.
You don't get invited.
To draft the requirements, CISOs increasingly start by asking an AI which vendors to consider. If your name doesn't come up, you hear about the RFP too late. Sometimes never.
AI gets your certifications wrong.
A SOC 2 report nobody mentions or hosting described the wrong way, and the answer rules you out of a regulated account. On a topic this sensitive, one error is enough to drop off the shortlist.
A handful of sources outweighs everything else.
One respected comparison, a Gartner Peer Insights profile, a Reddit thread sysadmins actually read, each of them outweighs a hundred sponsored posts. Finding them and earning a place there takes time, the kind a small marketing team doesn't have.
One more meeting can tip the whole year. Long cycles, large contracts.
More and more, research starts in an AI answer, and the buyer then checks it against trusted sources. And nobody decides alone. Around the CISO, several people weigh on the choice, inside the company and outside it, and each of them can ask ChatGPT their own question.
69%of B2B software buyers chose a different vendor than planned because it was part of the chatbot's recommendation.
Keep it conservative. With contracts this size, one or two a month often cover the subscription. The assumptions are yours.
Over the full cycle, POC and RFP included.
These are your assumptions, adjust them. Hikoo then measures what actually comes in.
€60,000per year
10x the yearly price of the Agent plan
1 sale a year from AI covers the Agent plan (€499 excl. VAT per month).
Work held to a CISO's standard. From the trust center to Gartner Peer Insights.
01
Compliance pages with no gray areas.
Product, compliance, certification and trust center pages. Hikoo reads them the way an AI does, which means without guessing what isn't written. A SOC 2 report mentioned only in a PDF, or a trust center loaded in JavaScript, and the AI sees nothing. The fix arrives ready to publish, and your team can review it first.
- Compliance pages
- SOC 2 and ISO 27001
- NIS2 and DORA
- Trust center
- Structured data
- /compliance/nis2Content loaded in JavaScript, page empty for AIFixed
- /certificationsSOC 2 report only mentioned in a PDFTo review
- /trust-centerHosting and subprocessors not specifiedIn progress
- /solutions/mdrClaudeBot blocked in robots.txtFixed
02
The pages the buying committee opens.
Your solution against each competitor, NIS2, DORA and SOC 2 readiness guides, pages by use case and by fleet size. Hikoo writes the ones you're missing from the questions it tracks, at the level of detail a CISO expects.
- Vs pages
- Compliance guides
- Use cases
- White papers
- Updates
- Your solution vs Competitor ATracked question, EDR without an in-house SOCPublished
- SOC 2 readiness guide for SaaSGemini cites this topic, your site doesn't cover itTo review
- MDR for hybrid Windows and Linux fleetsAsked 4 times this monthIn progress
- DORA and third-party risk white paper2024 version, technical standards missingUpdated
03
The handful of sources CISOs read.
In security, AI engines lean on Gartner Peer Insights, trade press, Reddit and a few respected comparisons. Hikoo spots the rare pages that cite your competitors and not you. For each one, it finds the right contact and writes something useful, follow-ups included.
- Gartner Peer Insights
- PeerSpot
- CSO Online
- Reddit r/sysadmin
- Comparisons
- Gartner Peer Insights, EDR categoryIncomplete profile, no review since 2024To do
- "Best EDR for mid-size companies 2026"Journalist identified, message readyTo review
- Reddit thread on MDR, r/sysadminReply suggested in the threadSent
- Trade media NIS2 featureThe outlet agreed, mention plannedPositive
04
A report for leadership, and for sales.
Share of voice against your competitors, question by question and engine by engine, with the action behind each gain. Shortlist questions are asked again every day, which smooths out the luck of a single answer. Before a meeting, your sales team knows which questions you hold.
- Share of voice
- By competitor
- By engine
- Answer sentiment
- You22%
- Competitor A39%
- Competitor B26%
- Competitor C13%
How it runs
- 1Hikoo reads your site and your competitors, then keeps your buyers' questions
- 2The AIs are asked these questions every day
- 3You see who gets cited, where, and thanks to which sources
- 4The fronts fix, publish and win the missing citations
For the leadership team
- Share of voice on your shortlist questions
- Your rank against each competing vendor
- The sources each engine cites
- What AI says about your compliance
This week's work
- Page fixes ready to publish
- Comparisons and compliance guides
- Targeted messages to cited sources
- A weekly brief
Review stays with you
You choose what goes out on its own and what waits for your approval. In a sector where every claim gets checked, keep review on anything technical or compliance related.
On a sales cycle timescale
Citation gains usually settle in 4 to 8 weeks, the time AI engines take to read your pages again. Your sales cycles are longer, so expect several months before the effect shows up in your RFPs.
Objections we hear in cybersecurity
Another question? Write to us
Because AI engines build their answers from those same sources, Gartner Peer Insights, trade press, peer threads on Reddit. What matters is whether they describe you correctly. A CISO who begins with an AI checks with peers afterwards, but works from the list it gave them.
No. It builds on your SEO, since AI engines read the pages Google and Bing index. It covers what SEO handles poorly, starting with your place in the answer and the errors to fix. Then there are the few third-party sources that carry weight in your category. Hikoo can work alongside your current agency.
Track your share of voice against named competitors, question by question, every month. In your CRM, log when a prospect mentions an AI in the first meeting, and add ChatGPT to the "How did you hear about us?" field. Hikoo also measures visits from AI engines, page by page. On contracts this size, one signature changes the math.
Hikoo does, on the Agent plan, every week. Fixes arrive ready to publish and content gets written. Outreach stays narrow, with the few sources AI engines actually cite in your category, the right contact, a useful message and its follow-ups. You approve each send, or let the ones you consider safe go out on their own.
Yes. If you decide so, nothing goes out without your approval, page by page and message by message. The work is about describing accurately what you already publish on your products and compliance, certifications included. Nothing more gets exposed.
The first fixes ship in week one. Citation gains usually settle in 4 to 8 weeks, the time AI engines take to read your pages again. In your RFPs, the effect follows your sales cycle, so think in months.
The Agent plan is €499 excl. VAT per month per site, with no long term commitment. Monitoring at €69 and Growth at €179 measure and recommend, with a 7 day free trial. Several products or sites get a custom offer.