Your customers' next LMS gets picked partly in ChatGPT. And the shortlist is set before back to school.
Agent plan at €499 excl. VAT per month per site, no long term commitment.
Hi Ines, 2 modules to finish this week
- Store safety8 min
- Greeting customers12 min
- New checkout system6 min
1,870active employees
4,312modules completed this month
"The people who book a call with us now tell us they found us on ChatGPT and Claude. They're our warmest leads."
Diogo ResendeFounder, Bitte
GEO for edtech, and how AI builds an LMS shortlist.
GEO (Generative Engine Optimization), also called AI visibility for edtech, gets your platform recommended when a school, a university, an L&D team or a learner asks ChatGPT, Gemini, Claude or Perplexity which LMS or learning app to use. It starts with pages AI engines can read easily, covering features, pricing, SSO and HRIS integrations, FERPA, COPPA or GDPR compliance and accessibility. Next comes an answer to every comparison question, by audience (company, university, school district) and by use case. The rest happens on the sources AI engines cite in education and training, such as G2, Capterra, Software Advice and eLearning Industry.
An LMS shortlist starts with questions like these.
A university CIO and a high schooler cramming for the SAT don't ask the same thing.
First look
- Best LMS for a training company selling courses to enterprises, with ecommerce, SCORM and certificates
- Best virtual classroom platform for a network of 12 career colleges, with attendance tracking
- I have three months until the SAT. Which app should I use to prepare?
Platform vs platform
- Docebo vs Cornerstone vs 360Learning for a 5,000 employee company?
- Canvas or D2L Brightspace for a mid-size public university?
- Compare AI course authoring tools for an L&D team of three
Leaving the current tool
- Alternatives to Blackboard for a mid-size public university leaving on-prem hosting
- Kahoot alternatives that are COPPA compliant for middle school classrooms
- Alternatives to Articulate 360 for a small instructional design team
Constraints on the ground
- How do we raise completion rates on mandatory compliance training, and which platforms help?
- Which K-12 LMS works with PowerSchool and Clever for a 15 school district?
- Which edtech platforms are FERPA and COPPA compliant and have signed a student data privacy agreement in Texas?
The shortlist gets made without you, and you find out when school starts.
Education buys on fixed dates. The sorting happens right before.
The buying calendar won't wait for you.
A district buys before back to school. An L&D team buys when training budgets are set. If AI doesn't cite you during sourcing, the list of platforms to evaluate gets made without you.
Your competitors write the comparisons.
AI engines lean heavily on LMS comparison articles, and many of them are published by vendors. No comparison page of your own, no spot in those rankings? Then engines answer with someone else's arguments.
The privacy officer can't find your hosting details.
At a university or a district, the CIO and the privacy officer check hosting, student data handling and accessibility first. When those answers are missing from your site, AI recommends the platforms that spell them out.
A won LMS contract renews every year. You still have to make the shortlist.
For B2B software, LMS included, more and more shortlists take shape in an AI answer, well before the first demo. On the learner side it's moving just as fast, and one AI answer can be enough to drop a school. For you, one answer won can mean one more demo with an L&D team or a school. The contract that comes out of it renews every year, seats included.
46%of US high school students use AI tools such as ChatGPT in their college search, and 18% dropped a college from consideration based on AI results.
Be conservative. Two or three a month around back to school or budget season is a reasonable starting point.
For one school, campus or corporate client.
These are your assumptions, adjust them. Hikoo then measures what actually comes in.
€43,200per year
7.2x the yearly price of the Agent plan
1 sale a year from AI covers the Agent plan (€499 excl. VAT per month).
Everything that needs to be ready before back to school. Timed to the school year and to training budget season.
01
Answers a privacy officer finds without emailing you.
When your per learner price isn't written anywhere, ChatGPT quotes the one from a comparison site. Same with hosting, or with an accessibility statement stuck in a PDF. Hikoo runs your features, pricing, integrations, security and accessibility pages past an AI reader, then sends you fixes ready to publish.
- Pricing page
- SSO and HRIS integrations
- Privacy and hosting
- Accessibility
- Structured data
- /pricingNo per learner price, AI quotes a comparison site'sTo review
- /privacyHosting and student data handling left unsaidIn progress
- /integrations/scormNo SoftwareApplication structured dataFixed
- /accessibilityVPAT only available as a PDFFixed
02
One comparison per competitor, plus guides for the RFP.
A buyer torn between you and a competitor wants a page that compares fairly. A university doesn't read the same page as a training provider or a school district. Hikoo writes what's missing from the questions it tracks, RFP prep guides included, and refreshes everything ahead of back to school and training budget season.
- Comparisons
- Pages by audience
- RFP guides
- Back to school calendar
- Your LMS vs Competitor AAnswers the LMS question for an 800 employee companyPublished
- Choosing an LMS for a training companyAsked 4 times this weekIn progress
- Competitor B alternativesGemini cites a competitor's pageTo review
- Back to school tech guideLast year's page, dates to changeUpdated
03
In the LMS rankings AI engines reuse.
In education and training, AI engines draw on LMS comparison articles, software directory reviews and L&D trade media. Hikoo lists the rankings where your competitors appear and you don't. It finds who keeps each one updated and writes to them with what's needed to complete the page.
- G2
- Capterra
- Software Advice
- eLearning Industry
- LMS comparisons
- G2, LMS category5 competitors listed, your listing is missingIn progress
- eLearning Industry, top LMS listList author identified, message readyTo review
- Software Advice, product listingIncomplete listing, no pricingFixed
- Instructional design blogChatGPT cites this comparison, message sentSent
04
Know where you stand before back to school.
Your share of voice against each competitor, split by audience and by engine. A university and a mid-size company don't ask the same questions, so they're tracked apart. Every gain points back to the action that caused it.
- Share of voice
- By audience
- By engine
- AI visits
- You29%
- Competitor A36%
- Competitor B24%
- Competitor C11%
How it runs
- 1Hikoo reads your site and your competitors, then keeps your buyers' questions
- 2The AIs are asked these questions every day
- 3You see who gets cited, where, and thanks to which sources
- 4The fronts fix, publish and win the missing citations
Tracked week after week
- Share of voice on your comparison questions
- Your rank against each competitor, by audience
- Sources cited, engine by engine
- Visits, demos and sign ups from AI
Delivered by Hikoo
- Page fixes ready to publish
- Comparisons and pages by audience
- Messages to comparison authors
- A weekly summary
Your sign-off
A markup fix can ship on its own. A comparison that names a competitor waits for your review. You set that page by page.
Before back to school
Citation gains usually settle in 4 to 8 weeks. To count at back to school or during RFP season, start about two months ahead.
Questions from LMS and learning app vendors
Another question? Write to us
Before. The L&D head, the university CIO or the district does its sourcing long before anything is published, and AI engines play a growing part in it. A platform cited at that stage stands a chance of being evaluated, then invited to bid.
It's a good base, AI engines use both, and buyers often check review sites to confirm their pick. But engines also cite vendor comparisons, directories and trade media, and each engine has its own sources. Hikoo shows which ones matter for your questions, then works on getting you cited there.
From two sources. Hikoo measures visits from ChatGPT, Perplexity, Gemini and Copilot, page by page, and the questions where you gain ground. For buyers who don't click and come back later by typing your name, add "An AI assistant" to the "How did you hear about us?" field on your demo forms. You can then follow those leads in your CRM through to signature.
No. Hikoo only works on what's public, your pages, AI answers and third party sources. It needs no access to your platform or to your learners' data. It does check that AI engines describe your hosting and your FERPA, COPPA or GDPR compliance correctly.
On the Agent plan, Hikoo does the producing, every week. Fixes arrive ready to publish, comparison pages arrive written, and messages to sources go out after your approval, or on their own if you decide so. Your team reviews and makes the calls.
About two months ahead. The first fixes ship in week one, then citation gains usually take 4 to 8 weeks to settle, the time AI engines need to reread the pages. It's not an exact science, and nobody can promise you a date.
The Agent plan is €499 excl. VAT per month per site, with no long term commitment. If leadership wants numbers before signing, Monitoring at €69 and Growth at €179 measure and recommend, and both come with a 7 day free trial. Several products or countries get a custom offer.