Before opening a business account, founders ask ChatGPT. They leave with three names. Be one of them.
Agent plan at €499 excl. VAT per month per site, no long term commitment.
- Supplier, New YorkFlat fee €5$12,400
- Supplier, BerlinFlat fee €5€8,900
- Customer, LeedsFaster Payments+ £21,600
Perplexity
We're a 40 person UK company paying suppliers in dollars and euros. Which business account?
"The people who book a call with us now tell us they found us on ChatGPT and Claude. They're our warmest leads."
Diogo ResendeFounder, Bitte
GEO for fintech, or what AI checks before it recommends you.
GEO (Generative Engine Optimization) is the work of getting your fintech recommended when a business or a consumer asks ChatGPT, Gemini, Claude or Perplexity which bank or payment provider to pick, or where to get financing. In finance, trust comes first. AI engines look for your regulatory status, your fees and your account opening terms, on pages they can read and that are kept current. Then they cross-check with comparison sites such as Bankrate, NerdWallet or Forbes Advisor, and also with the financial press and customer reviews. GEO for fintech means making that information accurate everywhere engines read it, and getting you cited where your category is decided.
Typed into ChatGPT before an account gets opened.
By founders and CFOs, consumers too, usually with a specific amount in mind.
First pass
- Best business bank account for a 20 person startup, multi-user cards, syncs with Xero
- Which payment provider for an online store selling in the UK and the EU?
- We're a construction SME paid at 60 days. Best invoice finance provider?
Head to head
- Wise Business, Revolut Business or Airwallex if we pay suppliers in USD and EUR?
- Stripe Connect vs Adyen for a European marketplace that has to handle KYC?
- Monzo or Starling for a freelancer who wants a free business account?
Switching providers
- Expensify alternatives for spend management at a 200 employee company
- Klarna alternatives for buy now pay later on high ticket furniture orders
- Square alternatives for a restaurant taking payments at the table and online
Safety and cash flow
- Is my money safe in a fintech app? Is it covered by the FSCS?
- How can a 50 person company get paid faster without a bank loan?
- How do I automate accounts payable for 400 supplier invoices a month?
The accounts that get opened elsewhere.
Often the prospect has decided before they even reach your pricing page.
Years on the market, and ChatGPT names the newcomers.
You have customers and a track record. Still, when a founder asks which business account to open, the answer names three providers, often ones that launched after you. Plenty of established fintechs rate their AI visibility as unsatisfying.
AI still quotes your 2024 fees.
Your pricing changed, but AI engines sometimes keep repeating the old number. The prospect compares on the wrong figures. Then they open with whoever looks clearer.
The ChatGPT lead lands in your CRM as direct.
Often one qualified lead every other month that nobody traces back to AI. Without a number, it's hard to defend the channel when the comparison site and affiliate budget comes up for review.
A recommendation ends in an account opening. On the business side, in a signed client.
People act on these answers. Someone who asks an AI where to open an account often leaves with a name, and that's the name they search next. Big banks don't own the answer either. An AI doesn't count branches. It cites the players whose offer reads clearly and who show up in the sources it checks. In B2B, each answer you win on a business account or a payment setup shows up as leads.
16%of UK consumers already turn to AI for help with their personal finances.
Be conservative. Plenty of fintechs already get one every other month without knowing it.
Your usual rate on inbound leads.
Account fees, commissions or interest, depending on your model.
These are your assumptions, adjust them. Hikoo then measures what actually comes in.
€45,000per year
7.5x the yearly price of the Agent plan
2 sales a year from AI cover the Agent plan (€499 excl. VAT per month).
From your pricing page out to the comparison sites. With compliance in the loop at every step.
01
Your license and fees, read right the first time.
The usual culprit is FX fees published in a PDF that AI engines read badly. Or a payment institution status nobody can find on the security page. Hikoo reads your pricing, opening terms and regulatory notices the way ChatGPT does, then sends you the fix already written, ready for compliance.
- Pricing
- License and status
- Account opening
- Fee FAQ
- Structured data
- /pricingFX fees in a PDF, poorly read by AIFixed
- /securityNo mention of the payment institution statusTo review
- /business-account/openOpening time differs from the one in the FAQIn progress
- /pay-in-installmentsNo FinancialProduct structured dataFixed
02
The pages a CFO reads before signing.
They want a comparison against each competitor, and a page that speaks to their case, freelancer, SME or marketplace. Guides on e-invoicing or KYC help too, because those questions never stop coming. Hikoo picks topics from the questions it tracks and drafts them. It also refreshes any page where a rate has gone stale. If your team would rather write, it keeps the pen.
- Comparisons
- Pages by profile
- Regulatory guides
- Fee updates
- Your business account vs Competitor AAnswers the question on SMEs paying in USDPublished
- E-invoicing, the SME guideAsked 5 times this week, nothing on your siteIn progress
- Competitor B alternativesPerplexity cites a competitor's pageTo review
- International transfer fees2024 page, stale feesUpdated
03
On NerdWallet and Forbes Advisor, with the right fees.
To answer money questions, AI engines read comparison sites, the financial press, forums and reviews. Hikoo looks for the pages that list your competitors and not you, and the ones still showing your old fees. It finds the right person and writes them something worth reading. If compliance wants to review every message, nothing goes out without it.
- NerdWallet
- Bankrate
- Forbes Advisor
- Trustpilot
- NerdWallet, best business accounts4 competitors listed, you're not one of themIn progress
- Forbes Advisor, provider reviewWas showing your 2024 account feesFixed
- Fintech newsletter, BNPL roundupEditor identified, message readyTo review
- Reddit thread, r/smallbusinessReply suggested in the threadSent
04
Numbers that sit next to your comparison site budget.
You see your share of voice against each competitor, question by question and engine by engine. Visits from AI too, and whether what engines say about your fees is right. When a line goes up, you know which action moved it. Handy the day you have to defend the budget line against affiliate spend.
- Share of voice
- By competitor
- By engine
- AI visits
- Fee accuracy
- You27%
- Competitor A38%
- Competitor B22%
- Competitor C13%
How it runs
- 1Hikoo reads your site and your competitors, then keeps your buyers' questions
- 2The AIs are asked these questions every day
- 3You see who gets cited, where, and thanks to which sources
- 4The fronts fix, publish and win the missing citations
On the dashboard
- Share of voice on the questions where a provider gets picked
- Fees and rates cited, right or wrong
- Comparison sites cited, one by one
- Visits and leads from AI
Handled by Hikoo
- Fixes written for compliance review
- Comparisons and regulatory guides
- Messages to comparison sites and the press
- A weekly summary
Compliance stays in charge
You set the workflow. A technical fix can ship on its own while a message to a comparison site waits for compliance. It's decided page by page, message by message.
Timing to expect
Citation gains usually take 4 to 8 weeks to settle. That's how long AI engines need to reread your pages and the updated comparison site listings. Your market and your competitors change the pace.
Objections we hear from fintechs
Another question? Write to us
Partly. A well indexed page is more likely to be read, so SEO still matters. The catch is that in finance, answers lean heavily on comparison sites, the press and reviews, and an SEO retainer rarely touches those. Hikoo works on them. It also checks that AI engines quote the right fees.
Everything can go through compliance before it's published, page fixes and messages to comparison sites alike. The work sticks to facts you can check, your status and your fees, with no return promises and no knocking competitors. The usual rule for financial promotions applies, fair, clear and not misleading.
Part of it shows up directly. Hikoo measures visits from ChatGPT, Perplexity, Gemini and Copilot, page by page, and the questions where you gain ground. The rest never clicks. The prospect remembers your name and comes back later through a branded search. For those, add "ChatGPT or another AI" to the "How did you hear about us?" field in your sign up flow, and they'll stop vanishing into direct traffic.
No. On the Agent plan, Hikoo works every week across all four fronts and you pick which ones it takes on. If your team writes, Hikoo hands it the questions to cover, outlines and the list of pages to refresh. It keeps the technical fixes and the outreach to comparison sites.
Keep them. AI engines read those very sites to answer. The difference is that a recommendation in ChatGPT isn't billed per opened account, and it keeps working every time the question comes back. Hikoo shows which comparison sites actually carry weight in your category. And where your listing is missing, or out of date.
The first fixes ship in week one. Citation gains usually take 4 to 8 weeks to settle, a bit longer when you're waiting on a comparison site to update its listing. Nobody can guarantee a date. Your category and your competitors set much of the pace.
The Agent plan is €499 excl. VAT per month per site, with no long term commitment. If you'd rather measure first, Monitoring at €69 and Growth at €179 track your questions and recommend actions, with a 7 day free trial. Several brands or countries get a custom offer.