A contact refers you, and the CEO checks ChatGPT before calling. Make sure the answer names your firm.
Agent plan at €499 excl. VAT per month per site, no long term commitment.
ChatGPT
Is this firm a good fit to advise a mid-size manufacturer on buying a competitor?
Advisory, accounting and legal support for mid-market companies. Several acquisitions in the Midwest over the last three years.
Mark, investment banker
For the acquisition, talk to this firm. They ran two similar deals last year.
"Thanks to Hikoo, we know exactly what AI tells our prospects about us. We also get clear advice to improve our positioning and act on it. Hikoo helped us win new prospects."
Pierre GilliCEO, Geanne
GEO for professional services firms, what does it cover?
GEO (Generative Engine Optimization) gets your firm named when a CEO or a CFO asks ChatGPT, Gemini, Claude or Perplexity who to hire. It applies to strategy, management and IT consulting, accounting, audit, law, executive search, engineering and architecture. AI engines build their answer from rankings such as Chambers or Legal 500 depending on the field, directories such as Clutch, Super Lawyers or Martindale, trade press, Google reviews and the firm's own pages. The work is to make that information accurate and consistent everywhere, services, partners, publications, recognitions, with no comparative claims. Every piece of content can go through a partner's review before it is published.
Before the engagement letter, a question to ChatGPT. Twelve executive questions, from audit to architecture.
Growth and financing
- Top law firms for a Series A financing for a SaaS startup in London
- Which consulting firm should a PE-backed mid-market company hire for a 100-day value creation plan?
- National firm or specialist boutique for a 30 million dollar acquisition?
Numbers and assurance
- Best accounting firm for a venture-backed SaaS startup that also handles R&D tax credits
- Alternatives to the Big Four for a financial statement audit of a 100 million dollar revenue company
- Who can help a UK subsidiary of a US company with transfer pricing documentation?
Legal and compliance
- How do we respond to an HMRC tax enquiry, and which advisors handle it well?
- Which solicitors in Leeds handle passing a family business to the next generation?
- Best cybersecurity consulting firm for a NIS2 readiness assessment in Germany
Teams and projects
- Fractional CFO firm for a 50-person ecommerce company preparing a Series B
- Executive search firm to hire a VP of Operations for a Midwest manufacturer within three months
- Architecture firm with warehouse experience to expand a distribution center near Columbus, Ohio
Your referrer names you. ChatGPT names three other firms.
The CEO arrives at the first call with a view already formed.
Referrals now get checked in ChatGPT.
A banker or a peer passes on your name, and the CEO types it into an AI before calling. If the answer describes you poorly, or names another firm first, the meeting never gets booked.
The AI still lists the partner who left.
Or a practice you closed years ago. AI engines repeat what they find in directories and on your site, and firms rarely notice.
Five hundred pages chasing the same questions.
Between insights and partner bios, a firm site passes 500 pages fast. Several cover the same topic, and the AI can't tell which one to cite.
One more first meeting a month adds up in fees. And often in a relationship that runs for years.
A client who finds you through an AI answer arrives having already read about you, so the first meeting starts on the matter rather than on the firm's credentials. Rankings and directories weigh heavily in those answers, which makes your listings count as much as your own site. Legal services are one field where AI referrals have already been measured.
28%of people who used AI for a legal question were told to contact a lawyer.
Count only meetings on a real matter, and start low.
On a one-off matter, or on the first year of a recurring engagement.
These are your assumptions, adjust them. Hikoo then measures what actually comes in.
€60,000per year
10x the yearly price of the Agent plan
1 sale a year from AI covers the Agent plan (€499 excl. VAT per month).
Everything the AI reads before naming a firm.
Your site, your content, the rankings and the reporting, within your profession's rules.
01
Service pages and partner bios an AI reads correctly.
Hikoo checks your service pages, partner bios, insights and contact details through ChatGPT's eyes, and flags what muddles the picture. Pages that overlap, bios with no structured data, a partner who left still listed, a "specialist" claim with no certification behind it. Each fix arrives ready to publish.
- Service pages
- Partner bios
- Structured data
- Overlapping pages
- Professional rules
- /services/business-successionThree pages compete for succession planning questionsTo review
- /people/partnersNo Person or ProfessionalService structured dataFixed
- /insights412 articles, 60 with no date or authorIn progress
- /about"Specialist" used with no certification statedDetected
02
A page for every engagement an executive might bring you.
An executive asks what an audit costs a mid-size company, or how to prepare a family business for succession. If your site says nothing, the AI cites the firm that does. Hikoo writes those pages from the tracked questions, with no comparison to peer firms and no promise about outcomes, and every page goes through the review you set.
- Service pages
- Client questions
- Fees
- Insights
- Partner review
- Preparing a family business for successionTracked question, no dedicated pagePublished
- What a financial statement audit costs a mid-size companyFrequent question, no answer on the siteTo review
- Hiring a CFO outside a major cityDraft in partner reviewIn progress
- Transfer pricing guide, 2023Rules and thresholds to checkUpdated
03
Your firm in the rankings and directories AI engines check.
Depending on the profession, AI engines lean on rankings such as Chambers or Legal 500, directories like Clutch, Super Lawyers or Martindale, trade press and Google reviews. Hikoo spots where peer firms are cited and you aren't, then writes something useful to the right contact. A listing to complete, a ranking submission, an article to pitch, a detail to correct.
- Chambers
- Legal 500
- Clutch
- Trade press
- Google reviews
- Clutch, accounting firms for startupsThree peer firms listed, profile to createTo do
- Martindale, firm profilePractice areas were incompleteFixed
- Regional business journal, succession featureEditor contacted, article pitchedSent
- Google Business ProfileCategory and hours to fixIn progress
04
A weekly summary built for the partners' meeting.
Hikoo measures your share of voice against the firms you meet in pitches and RFPs, service by service and engine by engine, along with how each AI describes your firm. When a number moves, you know which page or message moved it.
- Share of voice
- By service
- By engine
- Firm description
- AI visits
- You24%
- Competitor A36%
- Competitor B28%
- Competitor C12%
How it runs
- 1Hikoo reads your site and your competitors, then keeps your buyers' questions
- 2The AIs are asked these questions every day
- 3You see who gets cited, where, and thanks to which sources
- 4The fronts fix, publish and win the missing citations
Tracked service by service
- Share of voice by service line
- Rank against the firms you meet in pitches
- What each AI says about the firm
- Visits from AI answers, page by page
Prepared for the firm
- Page fixes ready to publish
- Service pages and answers for executives
- Messages to directories and editors
- A summary for the partners
Signed off by a partner
You choose what goes out on its own and what waits for a partner's approval, page by page, message by message. Your profession's rules on communication stay the frame, and you tell us what they are.
On the rankings' clock
On your own pages, citation gains generally take 4 to 8 weeks to settle. Rankings and directories run on their own calendar, often yearly.
What partners ask us before signing off
Another question? Write to us
Your network stays your first channel. But before the first call, the person you were referred to checks your name, sometimes in an AI. AI also sends clients of its own. Faced with a legal or tax question, it readily points people to a professional. The firm it names at that moment starts ahead.
Yes. The work is about factual information, services, partners, publications, recognitions, made accurate wherever AI engines read. Nothing comparative. Every piece follows the communication rules of your profession, which you share with us, and nothing is published without the review you set.
No. Your agency works on your site and on Google, and AI engines build on that work. GEO measures something else, how each AI describes your firm and the questions where a peer firm is named instead of you. Hikoo can work alongside your agency.
Hikoo measures visits from ChatGPT, Perplexity, Gemini and Copilot, page by page, and tracks your share of voice question by question. But many executives never click. They note your name and call. Asking "How did you hear about us?" at the first meeting fills the gap.
Hikoo does, every week, on the Agent plan. On a site with hundreds of pages, it starts by flagging the ones that compete with each other. Then fixes and content arrive written, and messages only go out after your approval. The firm keeps control of everything published under its name.
No. The first fixes ship in week one, and citation gains usually settle in 4 to 8 weeks, the time AI engines take to read your pages again. Rankings keep their own calendar. No timeline is guaranteed.
The Agent plan is €499 excl. VAT per month per site, with no long term commitment. If your average fees per engagement are above €6,000, a single engagement a year covers it. Monitoring (€69) and Growth (€179) stick to measurement and recommendations, and you can try either free for 7 days. Firms with several offices or sites get a custom offer.