Travelers now pick where to stay by asking ChatGPT. Make them book with you, and book direct.
Agent plan at €499 excl. VAT per month per site, no long term commitment.
3 nights at $229$687
Breakfast included when you book directBook nowChatGPT
A lakeside hotel in Lake Tahoe with a pool, for two adults and two kids in early August?
"Thanks to Hikoo, we know exactly what AI tells our prospects about us. We also get clear advice to improve our positioning and act on it. Hikoo helped us win new prospects."
Pierre GilliCEO, Geanne
GEO for travel and hospitality, how does it work?
GEO (Generative Engine Optimization) is the work of getting your property recommended when a traveler asks ChatGPT, Gemini, Claude or Perplexity where to stay, what to do or where to bring the team. The questions are specific. They give a destination, dates, a budget, a head count, sometimes an amenity like a pool or parking. To answer, AI engines cross your site, your reviews and what others write about you. A hotel, campground or tour operator that wants to be cited needs clear pages on rooms, packages and amenities, with the same facts everywhere.
The questions that fill (or empty) your calendar.
Destination, dates and budget included, asked weeks before the trip.
Planning the trip
- Lakeside hotel in Lake Tahoe with a pool for a family of four in early August, under $250 a night?
- Best campground near Zion with cabins for six and shade in July?
- What to do in Charleston on a March weekend with teenagers, and where to stay downtown?
Between two places
- Spa resort in Sedona or Scottsdale for an anniversary weekend, which one?
- Which ski resorts in Colorado have kids' clubs from age 3 and lessons included?
- Vacation rental or resort with a pool in Palm Springs for two families, which works out cheaper?
Groups and offsites
- Hotel near Denver for a 40 person offsite, with meeting rooms and team activities?
- Which destination management company can run a three day incentive in Napa for 80 people?
- Venue for a 120 guest wedding in the Hudson Valley with rooms on site?
Once they're there
- Something to do with kids near Monterey tomorrow if it rains?
- E-bike rental in Napa for a wine tour, who delivers to the hotel?
- Hotel with parking near Union Station in Chicago, available tonight?
They choose in ChatGPT, then book wherever it points. Miss the first step and the commission goes elsewhere.
The booking goes through the platform.
When the AI doesn't name you, the traveler books the property it does name, often on whatever platform they find it on next. You either pay commission on a guest you could have had direct, or never see them at all.
The AI describes your hotel from three years ago.
A renovation it missed, a pool listed as closed, parking that no longer exists, pets refused when you welcome them. One wrong detail is enough for a family to move on to the next name.
Great on Google Maps, missing from the answer.
A property can have excellent reviews and still appear in no AI answer for "family hotel Lake Tahoe". AI engines look for the precise answer to the question asked, and cite the page that gives it clearly.
A direct booking is a booking without commission. And a guest you can bring back.
A traveler who comes from an AI answer has often decided already. They come to check availability and price, then book. When they do it on your site, you keep the commission and get their email to invite them back next year. On the group side, one answer won on "lakeside offsite" can fill a hotel midweek, in the off season.
24%of Europeans have used AI to plan a trip, up from 16% a year earlier.
Start low. Count stays, activities and signed group quotes.
The full stay, or the average group quote.
These are your assumptions, adjust them. Hikoo then measures what actually comes in.
€62,400per year
10x the yearly price of the Agent plan
10 sales a year from AI cover the Agent plan (€499 excl. VAT per month).
Where the AI gets its information about your property.
Your site first, then the reviews and sites that cover your destination.
01
Rooms, rates and amenities the AI can read.
Hikoo goes through your room pages, packages, amenities, policies and groups page as ChatGPT would. The gaps tend to repeat. A booking engine in an iframe that hides your rates, amenities listed in an image, no Hotel structured data, a meeting room capacity nobody can find. Hikoo sends you the fix already written.
- Room pages
- Amenities
- Booking engine
- Group packages
- Structured data
- /rooms/family-lake-viewPool and crib never mentioned in the textFixed
- /bookEngine in an iframe, rates invisible to AIDetected
- /meetingsRoom capacity not statedTo review
- /getting-hereParking and EV charging never mentionedIn progress
02
The "lakeside offsite" page nobody wrote.
Every tracked question without a page on your site becomes a page to write. Family stays, romantic weekends, offsites, getting there without a car, what to do nearby when it rains. Hikoo writes them in your voice, and updates the ones that age with every new season.
- Stays by profile
- Groups and offsites
- Things to do
- Seasons
- Updates
- 40 person offsite by the lakeTracked question, no pagePublished
- Getting here without a car from RenoChatGPT cites a competitor's pageTo review
- Lake Tahoe with kids on a rainy dayPage to write, three tracked questionsIn progress
- Ski and spa package, winter 2027Last year's page, rates to checkUpdated
03
Present where travelers check before they book.
To pick a hotel or an activity, AI engines read reviews, travel guides, local press, visitor bureau sites and travel blogs. Hikoo notes where your competitors show up and you don't. When it's an incomplete listing, it prepares the fix. When it's an article, it finds the writer and reaches out, with a follow-up if nobody answers.
- Google reviews
- Tripadvisor
- Travel guides
- Visitor bureaus
- Local press
- Visitor bureau, family lodgingYour hotel missing from the listTo do
- Travel blog, 10 lakeside hotelsWriter found, message ready to reviewTo review
- Google profile, amenitiesPool and parking addedFixed
- Regional press, offsite featureFollow-up sent to the editorSent
04
A season update to forward to ownership.
Hikoo tracks your share of voice against other properties, by destination and type of stay, engine by engine, and ties every gain to the action behind it. You also see the visits AI engines send to your room pages and your booking engine.
- Share of voice
- By destination
- By type of stay
- By engine
- AI visits
- You24%
- Competitor A37%
- Competitor B25%
- Competitor C14%
How it runs
- 1Hikoo reads your site and your competitors, then keeps your buyers' questions
- 2The AIs are asked these questions every day
- 3You see who gets cited, where, and thanks to which sources
- 4The fronts fix, publish and win the missing citations
Tracked, season after season
- Share of voice by destination and type of stay
- Your rank against nearby properties
- The sites AI engines cite for your destination
- Visits from AI engines, page by page
Done for you every week
- Room and package page fixes, ready to publish
- Pages by type of stay and by season
- Messages to sites that cover you without citing you
- An update for ownership
Reviewed by you
You decide what goes out on its own and what waits for your approval. Rates, cancellation terms and anything that commits the property go through your review before they're published.
Before the season
Expect 4 to 8 weeks, as a rule, for citation gains to settle while AI engines reread your pages. Start before summer bookings or ski season open.
The questions hoteliers bring to the first call
Another question? Write to us
More and more, the choice is made before the platform. When the AI names your property and links to your site, the booking can happen direct, without commission. When it doesn't name you, the traveler books whoever it does name.
Reviews count, but the AI looks for the precise answer to the question asked. Heated pool, a room for four, parking, getting there without a car, a room for 40 people. If that's missing from your site or contradicts what other sites say, it cites the place that states it clearly. The free audit shows the gap, question by question.
For AI engines, often yes. An engine loaded in an iframe or in JavaScript hides your rates and availability. Hikoo checks what AI engines actually see and tells you what to publish in plain text on your pages, without switching engines.
Hikoo counts the visits ChatGPT, Perplexity, Gemini and Copilot send to each page, and tracks your share of voice question by question. Some travelers never click and type your name straight into a search bar. For them, add "How did you hear about us?" to your booking or group quote form.
Yes. Each property has its own questions, by destination and type of stay, and Hikoo tracks them one by one. The Agent plan is priced per site. A group with several sites or brands gets a custom offer.
Two to three months before bookings open. The first fixes ship in week one, but citation gains usually take 4 to 8 weeks to settle, the time AI engines need to read your pages again.
The Agent plan is €499 excl. VAT per month per site, with no long term commitment. Monitoring at €69 and Growth at €179 measure and recommend, with a 7 day free trial. The free audit shows where you stand on your destination, and the calculator above turns it into direct bookings.