Before they book, your learners ask ChatGPT. Be the provider it recommends.
Agent plan at €499 excl. VAT per month per site, no long term commitment.
- Dec 910 of 12 seats
- Jan 146 of 12 seats
- Feb 112 of 12 seats
ChatGPT
We need leadership training for 15 first-time managers, in person in Chicago. Which providers have good employer references?
"The people who book a call with us now tell us they found us on ChatGPT and Claude. They're our warmest leads."
Diogo ResendeFounder, Bitte
GEO for training providers, how does it work?
For a training provider, GEO (Generative Engine Optimization) means getting cited when a learner or an L&D manager asks ChatGPT, Gemini, Claude or Perplexity which course to take or buy. The questions are specific. They name a certification, a city, a funding option, sometimes a session date. AI engines answer from course directories, Google reviews, Trustpilot, Course Report for bootcamps and roundups in career and trade media. A provider that wants to be cited needs readable course pages, with the same facts on every platform, and a presence on those sources.
The questions that fill (or empty) your sessions. City and funding included, asked long before anyone books.
First searches
- I'm changing careers. Which part-time online coding bootcamp publishes its job placement rates?
- Forklift certification course near Dallas with a session next week
- Accredited online medical billing and coding program with financing options and good reviews
Between two providers
- Le Wagon vs General Assembly for a data analytics bootcamp in Europe
- Which online business English course leads to a recognized certificate and is worth the money?
- Open enrollment or in-house sales training for a team of 25, which providers do both?
Switching formats
- Alternatives to self-paced Excel courses with a live trainer in Atlanta
- Shorter alternative to a university certificate in project management that still counts toward PMP eligibility
- Safety training provider that runs sessions every month, to replace our current one
A need to cover
- On-site first aid training for 20 warehouse staff, which accredited providers cover our area?
- Which AI training programs for finance teams have the best reviews from employers?
- How do we train 15 new managers before year end on our training budget?
Learners choose in ChatGPT and book somewhere else.
If your name is missing at the first step, the second never comes.
Well ranked on Google, missing from ChatGPT.
A provider can rank well on Google and still show up in no AI answer about its own courses. The two don't read pages the same way. You only see the gap when you ask the questions.
People book the name the AI gave them.
Booking platforms and employer portals are where people sign up, rarely where they decide. The provider named in the answer is the one they search for next.
Sessions that run half empty.
An unsold seat in an open session is gone for good, and the room and trainer cost the same either way. Questions by city and date, like "next session in Dallas", are the ones that fill seats.
One more seat sold, session after session. And sometimes an in-house contract paid by the employer.
A learner who comes from an AI answer has already compared and knows which session they want. Each extra seat lifts your fill rate. On the employer side, one answer can turn into an in-house contract worth far more than a single seat.
Start low. A learner counts whoever pays for the seat.
What one seat costs, whoever funds it.
These are your assumptions, adjust them. Hikoo then measures what actually comes in.
€54,000per year
9.0x the yearly price of the Agent plan
4 sales a year from AI cover the Agent plan (€499 excl. VAT per month).
Where the AI gets its information about your courses. Your site first, then the platforms and media it checks.
01
Session dates the AI can actually see.
Hikoo goes through your course pages, session calendar, prices and outcome data as ChatGPT would. The gaps look alike from one provider to the next. A price nobody can find, dates loaded in JavaScript, an accreditation never stated, no Course structured data. Hikoo sends you the fix already written.
- Course pages
- Session dates
- Funding options
- Outcome data
- Structured data
- /courses/forklift-certificationSession dates only show up through JavaScriptFixed
- /courses/first-time-managersNo price, no word on employer fundingTo review
- /courses/business-englishCertificate and awarding body not statedIn progress
- /outcomesPass rates published as an image AI can't readDetected
02
The "forklift training in Dallas" page nobody wrote.
Every tracked question with no page on your site becomes a page to write, often by city or on funding. Hikoo writes them. It also reworks the ones that age, each time a funding rule changes for instance.
- City pages
- Funding
- Open and in-house
- Career outcomes
- Updates
- On-site forklift training in DallasTracked question, no local pagePublished
- Paying for manager training with employer fundsChatGPT cites a competitor's pageTo review
- Becoming a data analyst, career outcomesPlacement rate to addIn progress
- Employer tuition assistance guide, 2024Tax limit and rules to checkUpdated
03
Present where learners check before they book.
To pick a course, AI engines read course directories, review sites like Google and Trustpilot, Course Report for bootcamps and roundups in career and trade media. Hikoo notes where your competitors show up and you don't. When it's an incomplete listing, it prepares the fix. When it's an article, it finds the author and writes to them, with a follow up if nobody answers.
- Course directories
- Google reviews
- Trustpilot
- Course Report
- Career media
- Training directory, Dallas listings2027 sessions not listed yetTo do
- "Best data analytics bootcamps" roundupAuthor identified, message ready for reviewTo review
- Trustpilot profileCourse list and contact details updatedFixed
- Career site, career change featureFollow up sent to the editorSent
04
A summary you can forward to leadership as is.
Hikoo tracks your share of voice against other providers, by certification and by city, engine by engine, and ties each gain to the action behind it. Leadership sees where you're gaining ground and what's left to do, with no spreadsheet to rebuild.
- Share of voice
- By certification
- By city
- By engine
- AI visits
- You21%
- Competitor A39%
- Competitor B26%
- Competitor C14%
How it runs
- 1Hikoo reads your site and your competitors, then keeps your buyers' questions
- 2The AIs are asked these questions every day
- 3You see who gets cited, where, and thanks to which sources
- 4The fronts fix, publish and win the missing citations
Tracked course by course
- Share of voice by certification and by city
- Your rank against competing providers
- Sources cited, engine by engine
- Visits from AI answers, course by course
Done for you every week
- Course page fixes, ready to publish
- Pages by city, certification or funding
- Messages to media and sites that leave you out
- A summary for leadership
Reviewed by you
You decide what goes out on its own and what waits for your approval. Anything your accreditation covers, outcomes, prices, prerequisites, delivery format, goes through your review before it's published.
Before a new term
Expect 4 to 8 weeks, as a rule, for citation gains to settle while AI engines reread your pages. Build that delay in before a new term or a new run of sessions.
The questions training providers bring to the first call
Another question? Write to us
They sign up there, but the choice is often made earlier, in a search engine or an AI answer. The provider named in that answer is the one people look up next, or bring to their manager. Hikoo shows which providers get named on your courses today.
It helps, actually. Most accreditation schemes already ask for clear public information, prerequisites and prices, pass or satisfaction rates. AI engines like to quote verifiable facts like these. Hikoo makes them readable and consistent on your site and on every directory or review platform that lists you.
Because AI engines don't copy Google's ranking. They look for a precise answer, a session date, a price, an accreditation, a review, and cite the page that gives it clearly. The free audit shows the gap question by question, and GEO works on that gap without undoing your SEO.
Hikoo counts the visits ChatGPT, Perplexity, Gemini and Copilot send to each course page, and tracks your share of voice question by question. Some learners never click and type your name straight into a search bar. For them, add "How did you hear about us?" to your booking or quote form.
On the Agent plan, Hikoo does, every week. Course page fixes and missing pages arrive written. Messages to sources go out only after your approval. Your training team keeps the final word on anything about course content.
Ideally two months before. The first fixes ship in week one, but citation gains usually take 4 to 8 weeks to settle, the time AI engines need to read your pages again. The effect on enrollments then depends on your session calendar.
The Agent plan is €499 excl. VAT per month per site, with no long term commitment. Monitoring at €69 and Growth at €179 measure and recommend, with a 7 day free trial. To make the case internally, the free audit shows where you stand on your own courses, and the calculator above turns it into enrollments. Networks of centers or several sites get a custom offer.