Otterly.AI vs HubSpot AEO Grader, Complete Comparison 2026

Choosing between Otterly.AI and HubSpot AEO Grader? Otterly.AI is a GEO monitoring tool, while HubSpot AEO Grader is a free AEO grading tool. This comparison walks through their features, pricing, strengths and limits to help you decide.

Gabriel Toledano

Otterly.AI and HubSpot AEO Grader at a glance

Otterly.AI

A GEO / AI Search monitoring tool that automatically tracks brand visibility (mentions, link citations, rankings) across multiple AI platforms, with reporting, exports, and a Looker Studio connector.

Pricing

Starter $29/moStandard $189/moPro $489/mo

Key Features

  • Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
  • Google AI Overviews tracking
  • Brand mention tracking

HubSpot AEO Grader

A free HubSpot tool that grades, in a single run, how ChatGPT, Perplexity, and Gemini portray a brand. It produces a 0-100 composite score across five dimensions (sentiment, presence quality, recognition, share of voice, market position) and a written interpretation of the results.

Pricing

Free

Key Features

  • Brand mention tracking
  • AI visibility score/metrics
  • Competitive benchmarking and share of voice

Key Features Comparison

Here is how Otterly.AI and HubSpot AEO Grader compare, feature by feature:

FeatureOtterly.AIHubSpot AEO Grader
Multi-platform AI tracking (ChatGPT, Perplexity, Claude, Gemini)
Google AI Overviews tracking
Brand mention tracking
Citation and source tracking
AI visibility score/metrics
Competitive benchmarking and share of voice
Daily data refresh
CSV exports
Looker Studio connector
Keyword research
Multi-country support
Team collaboration and workspaces
Website/technical audit
SSO and enterprise security
Sentiment analysis
Multi-language support
Free plan available
One-shot analysis across ChatGPT, Perplexity, and Gemini
Composite 0-100 score (sentiment, presence, recognition, share of voice, market position)

Pricing Analysis

HubSpot AEO Grader is a fully free tool, while Otterly.AI starts at $29/month. Check what each plan actually includes before deciding, since scope varies more than headline price.

Pros and Cons

Otterly.AI

Pros

  • Transparent pricing (Lite, Standard and Premium) with add-ons
  • Strong practical workflow, from prompts to AI answers to measured mentions and citations
  • Exports + Looker Studio make stakeholder/client reporting easier
  • Multi-country support is useful for international brands
  • Enterprise options (SSO, custom prompts, onboarding) for scale

Cons

  • Some engines (Google AI Mode, Gemini) are paid add-ons
  • Prompt-centric approach, so quality depends on choosing and maintaining the right prompt set

HubSpot AEO Grader

Pros

  • 100% free, no account, no subscription and no credit card needed to run an analysis
  • Instant setup that only needs brand name, industry, and market to get a score
  • Covers three major engines (ChatGPT, Perplexity, Gemini) with a unified score
  • Useful for a first diagnosis or to quickly benchmark a competitor
  • Available in multiple languages (English, French, German, Spanish, Portuguese, Japanese)

Cons

  • One-shot analysis only, with no continuous monitoring or automatic history
  • No tracking of the citations and sources that appear in AI answers
  • No detailed actionable recommendations or guided optimization plan
  • No custom prompt tracking, and no coverage of Google AI Overviews
  • Ongoing tracking moves to HubSpot AEO, the paid product at $50/month ($45 annual, 25 prompts)

Best Use Cases

Where each one is most useful:

Otterly.AIBest for

  1. 1SEO and content teams monitoring visibility on AI Overviews, ChatGPT and Perplexity using a prompt set
  2. 2Brand/Comms teams measuring mentions vs link citations and tracking changes over time
  3. 3Agencies delivering client-ready exports and Looker Studio dashboards
  4. 4For GEO go-to-market, find prompts where the brand isn't cited and prioritize actions
  5. 5For multi-country setups, compare visibility across countries/markets (50+ supported)

HubSpot AEO GraderBest for

  1. 1Quick diagnosis of how ChatGPT, Perplexity, and Gemini perceive a brand
  2. 2One-off benchmark against a competitor, without committing to a dedicated platform
  3. 3Internal AEO/GEO awareness with a tangible score that is easy to share
  4. 4First step before picking a more complete continuous-monitoring tool

Feature Comparison

CriteriaOtterly.AIHubSpot AEO Grader
Free Plan
Starter Price$29/mo-
Standard Price$189/mo-
Pro Price$489/mo-
Number of Features148

Conclusion

In short, Otterly.AI is the better choice for SEO and content teams that track their visibility on AI Overviews, ChatGPT and Perplexity from a set of prompts. HubSpot AEO Grader has the edge for brands that want a quick first read of how ChatGPT, Perplexity and Gemini see them. Either way, check the plan you have in mind against your real needs before you commit.

Frequently Asked Questions

Which is better, Otterly.AI or HubSpot AEO Grader?

Neither one wins across the board. It depends on your profile. Otterly.AI is mainly built for SEO and content teams that track their visibility on AI Overviews, ChatGPT and Perplexity from a set of prompts, whereas HubSpot AEO Grader is aimed more at brands that want a quick first read of how ChatGPT, Perplexity and Gemini see them.

Is Otterly.AI more expensive than HubSpot AEO Grader?

Yes, Otterly.AI starts at $29/month, while HubSpot AEO Grader costs nothing.

What is the main difference between Otterly.AI and HubSpot AEO Grader?

Mostly their approach. Otterly.AI measures the mentions and citations earned on each prompt, with exports and a Looker Studio connector for reporting. HubSpot AEO Grader, on the other hand, returns a score out of 100 across five dimensions in a single run, with no account or credit card. In our table, Otterly.AI checks 11 features that HubSpot AEO Grader lacks, and HubSpot AEO Grader checks 5 that Otterly.AI lacks.

Which one is easier to use for beginners, Otterly.AI or HubSpot AEO Grader?

Ease of use mostly depends on scope, since a broad suite takes longer to learn than a focused tool. The simplest way to decide is to try both on your own case. For Otterly.AI, ask for a demo or a trial. HubSpot AEO Grader is completely free.

Which offers the best value for money, Otterly.AI or HubSpot AEO Grader?

Their prices do not compare directly. Since they do not sell the same thing, the best value is the solution whose features you will actually use.

Can I switch from Otterly.AI to HubSpot AEO Grader easily?

You can, but HubSpot AEO Grader will not fully replace Otterly.AI. It gives a one-off diagnosis, with no custom prompts and no tracking over time. Before leaving Otterly.AI, export what you can: reports, history and raw data.

Which is better for small businesses, Otterly.AI or HubSpot AEO Grader?

For a small business, budget usually weighs heavily. Only Otterly.AI shows an entry price, at $29/month. HubSpot AEO Grader is free, which settles the budget question. Then pick the one that covers your main need without paying for modules you will not use.

Are there free alternatives to Otterly.AI and HubSpot AEO Grader?

Otterly.AI has no free plan. HubSpot AEO Grader is a free tool. If you want a free alternative, Hikoo has a free plan, no credit card needed, to track your visibility in AI answers.

Can I use both Otterly.AI and HubSpot AEO Grader together?

Yes, nothing prevents it, and it makes sense when each one covers a different need. Just check that their scopes do not overlap too much, or you will pay twice for the same work.

What are the pros and cons of Otterly.AI compared to HubSpot AEO Grader?

Otterly.AI's main strength is public, easy-to-read pricing, but some engines, such as Google AI Mode and Gemini, are sold as add-ons. HubSpot AEO Grader, for its part, stands out for a free, instant analysis with no account or subscription, but the analysis is one-off, with no tracking over time and no citation tracking. Pick the trade-off that weighs least on your team.

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About the author

Gabriel ToledanoGabriel ToledanoCo-founder of Hikoo, AEO and GEO expert
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