Hospitals and clinics now do part of their sourcing in ChatGPT. Get on the list before the RFP goes out.
Agent plan at €499 excl. VAT per month per site, no long term commitment.
Competitor A
"The people who book a call with us now tell us they found us on ChatGPT and Claude. They're our warmest leads."
Diogo ResendeFounder, Bitte
AI search visibility for healthtech starts with accuracy.
AI search visibility, also called GEO (Generative Engine Optimization), gets your solution cited when a hospital, a clinic, a care home or a practice asks ChatGPT, Gemini, Claude or Perplexity which software or medical device to choose, and which service provider to call. For a health software vendor or a medtech, accuracy comes before the sales pitch. AI engines need to read your HIPAA compliance, your FDA clearance or CE marking and your FHIR interoperability without any ambiguity. To check, they lean on independent sources such as KLAS Research, software directories like Capterra and the health IT trade press. The work is keeping your facts right wherever engines read them, then getting you cited on those sources.
The questions that come before the requirements doc.
Asked by CIOs, buyers and physicians, long before anything is published.
Scanning the market
- Best bed management software for a 600 bed hospital
- Patient scheduling for a multi-site outpatient group, HIPAA compliant, integrates with Epic. What are the options?
- Best AI scribe for a 20 provider primary care practice, priced per provider, quick to roll out
Vendor vs vendor
- Epic vs Oracle Health for a mid-size health system, implementation time and total cost?
- Cloud or on premise PACS for a 10 site radiology group?
- Compare nurse scheduling tools for hospitals with 12 hour shifts and union rules
Replacing legacy
- Alternatives to Nuance DAX for ambient clinical documentation in a 300 physician medical group
- We schedule 6 operating rooms on spreadsheets. What should a surgery center use instead?
- Which vendors should we look at to replace a legacy nurse call system in a 200 bed hospital?
Problems on the floor
- How are hospitals cutting nurse overtime, and which workforce tools do they use?
- Which remote patient monitoring vendors have FDA clearance and support RPM billing codes?
- Which revenue cycle vendors are available on Vizient or Premier contracts?
Where healthtech deals slip away during sourcing. Nothing tells you a sourcing round happened without you.
Used as a source, never named.
The engine read your page to answer, then recommends another vendor in the text. The CIO remembers the name in the sentence. The small link at the bottom rarely gets opened.
Good audit score, and a competitor still gets cited.
A good score removes technical blockers. It guarantees nothing about citations. AI engines also look for your certifications and customer references elsewhere, and when they can't find them, they use a competitor's.
Requirements written around someone else.
By the time the RFP comes out, everyone knows which vendors will be invited. If AI didn't cite you during sourcing, you're answering requirements drafted with another vendor in mind.
Behind one citation, a multi-year contract. Often followed by the rest of the health system.
The choice never rests on one person. The physician, IT and procurement can each ask the question on their own, and land on the same names. For a vendor, one answer won can mean one more facility asking for a demo. The contract that follows runs for years and often extends to every site of the health system.
85%of B2B software buyers think more highly of a vendor when AI cites it in an answer.
Stay modest. When every contract is large, one or two a month already count.
Not counting expansion to the other sites of the health system.
These are your assumptions, adjust them. Hikoo then measures what actually comes in.
€48,000per year
8.0x the yearly price of the Agent plan
1 sale a year from AI covers the Agent plan (€499 excl. VAT per month).
Your site first, then the sources AI engines read. Your clinical team reviews anything that makes a claim.
01
HIPAA, FDA status and FHIR, stated in plain words.
Often it comes down to a detail. HIPAA and SOC 2 are only mentioned in a PDF. The customer list loads in JavaScript, so engines never see it. Hikoo reads your product, security, interoperability and customer pages the way ChatGPT reads them, and hands you fixes ready to publish.
- HIPAA and security
- FDA or CE status
- Interoperability
- Customer references
- Structured data
- /securityHIPAA and SOC 2 only mentioned in a PDFFixed
- /interoperabilityNo word on FHIR or the Epic integrationTo review
- /customersFacility list loads in JavaScriptIn progress
- /remote-monitoringFDA clearance status never statedTo do
02
The pages a hospital buyer looks for and can't find.
A clinic buyer wants to know whether you serve places like theirs, and how to buy you through their GPO. Hikoo writes those pages from the questions it tracks, with a comparison against each competitor and a page per facility type, from health systems to skilled nursing. It keeps your certifications and references current too. A medical claim never goes out without sign-off from your clinical team.
- Comparisons
- Pages by facility
- Buying guides
- Updates
- Your EHR vs Competitor AAnswers the community hospital EHR questionPublished
- Buying through a GPO contractAsked 4 times this month, no page on your siteIn progress
- Software for skilled nursing facilitiesGemini cites a competitor since you have no pageTo review
- Customer facilities list2024 page, references to refreshUpdated
03
The directories and trade press that count in healthcare.
On health topics, AI engines favor independent research firms, software directories, the trade press and comparison articles. Hikoo looks for the pages that cite your competitors and leave you out. Then it finds the right person and writes to them with facts they can check, no slogans.
- KLAS Research
- Capterra
- Software Advice
- Becker's Hospital Review
- Healthcare IT News
- Capterra, EHR category4 competitors listed, you're missingIn progress
- Best EHR for small hospitals roundupEditorial contact identified, message readyTo review
- Software Advice, vendor listingListing left out your HIPAA detailsFixed
- Health IT trade site, interoperability featureMessage sent to the reporter on the storySent
04
A number that moves before contracts do.
Contracts take months to land. Meanwhile you track your share of voice against each competitor on every sourcing question, broken down by engine, plus visits from AI. Every gain is tied to the action that produced it.
- Share of voice
- By competitor
- By engine
- AI visits
- You31%
- Competitor A39%
- Competitor B19%
- Competitor C11%
How it runs
- 1Hikoo reads your site and your competitors, then keeps your buyers' questions
- 2The AIs are asked these questions every day
- 3You see who gets cited, where, and thanks to which sources
- 4The fronts fix, publish and win the missing citations
Measured every day
- Share of voice on your sourcing questions
- Certifications cited, right or wrong
- Sources cited, engine by engine
- Visits from AI
Handled every week
- Page fixes ready to publish
- Comparisons and pages by facility type
- Messages to the cited sources
- A weekly summary
Your review workflow
A technical fix can ship on its own. Anything that touches clinical content goes through your team or compliance. You set the rule, page by page.
Realistic timing
Citation gains usually settle in 4 to 8 weeks. Contracts follow your buying cycles, which are often much longer, so share of voice is what you watch in between.
What healthtech vendors and medtechs keep asking us
Another question? Write to us
It works upstream. The RFP closes a process that started much earlier, with benchmarks and requirements drafted by CIOs and physicians who already use general purpose AI tools. That's when the invite list gets decided. Hikoo also tracks questions about buying through Vizient or Premier.
We stick to facts. Hikoo checks that AI engines state your HIPAA posture, your clearances and your device class correctly. When they get it wrong, it traces the source behind the error. It writes no medical claims, and nothing goes out without review if your process requires it.
Because an audit looks at your site, and engines look elsewhere too. They cite vendors whose facts show up in directories, research firms, the trade press and comparison articles. A good score clears technical blockers, with no guarantee of a citation. That's where GEO goes further than SEO, and Hikoo works on your site and those sources at the same time.
The first fixes ship in week one, and citation gains usually settle in 4 to 8 weeks. Meanwhile Hikoo measures your share of voice on sourcing questions every day, plus visits from AI, page by page. On your demo form, add "An AI assistant" as an answer to "How did you hear about us?". You can then follow those opportunities in your CRM through to the contract.
That's common. The engine reuses the information, the reader has the answer and doesn't click. Hikoo measures visits from AI page by page and isolates the questions where you're a source without being named. Then it reworks the structure of those pages and the third party sources. Medical content stays off limits unless your team is involved.
No, it's built for that. On the Agent plan, Hikoo works every week across all four fronts. You get fixes ready to publish and pages already written. Messages to sources go out after your approval, or on their own if you'd rather.
The Agent plan is €499 excl. VAT per month per site, with no long term commitment. To measure before going further, Monitoring at €69 and Growth at €179 track your questions and recommend what to do, with a 7 day free trial. Several products, brands or countries get a custom offer.