Best HubSpot Alternatives for AI Visibility

From one-shot diagnostic to continuous monitoring of your brand in AI answers

Gabriel Toledano16 min readUpdated September 30, 2026

HubSpot's AI Search Grader, now branded the AEO Grader, is a handy free tool for a first snapshot of your presence in AI answers. It queries three engines, ChatGPT, Perplexity and Gemini. It stays a one-shot audit though, with no history and no prioritized action plan, and ongoing tracking means paying $50/month for HubSpot AEO. It is also a US platform that processes data outside the EU. If you want a dedicated tool to track and improve your AI visibility over time, here are the best HubSpot alternatives in 2026. Hikoo leads as the complete, GDPR-compliant European alternative.

Quick Comparison

RankToolScore
#1Hikoo9.6
#2Profound9
#3Peec AI8.3
#4Otterly.ai8.2
#5Semrush AI Visibility Toolkit7.5
#1

Hikoo

Freemium, €69/mo
9.6/10

Hikoo is the European GEO platform built for continuous tracking, where HubSpot's AI Search Grader delivers a single snapshot. Its agents (Site agent, Reporting agent, Content agent) cover page audit, mention monitoring, a prioritized action plan and competitive analysis, across up to 9 AI engines, with a permanent Free plan and European hosting.

Key Features

  • European solution with data hosted in Europe and GDPR compliance by design (vs US players)
  • The Site agent audits each page and scores it 0 to 100, detecting missing content types (FAQ, comparisons, glossary) that AI engines look for
  • The Reporting agent runs continuous mention monitoring, with theme clustering and geographic performance by country, and exposes through Source Intelligence the sites cited by AI (review sites, forums, blogs, media)
  • The Content agent ranks recommendations by estimated impact on AI visibility and surfaces gaps where competitors rank
  • Permanent Free plan at 0 EUR with 10 prompts, 100 URL audits/month and ChatGPT
  • European player with hosting and GDPR compliance by design, an edge over US platforms
  • Permanent Free plan (10 prompts, 100 audits, ChatGPT) to validate value without commitment
  • Four agents covering the full cycle, from audit and monitoring to action and competitive analysis
  • The Content agent prioritizes by estimated impact, so you know what to do post-audit
  • Engine coverage gated by plan (Monitoring 2 engines, Growth 4, Agent 9), while Google AI Overviews and AI Mode can be added to any subscription
  • No native Looker Studio connector advertised on the site (vs Otterly/Peec)

Verdict The best alternative to HubSpot AI Search Grader. Where HubSpot delivers a free one-shot audit on ChatGPT, Hikoo offers continuous monitoring across up to 9 engines, a prioritized action plan (Content agent) and GDPR compliance by design, while keeping a Free plan to start.

Best for European teams and agencies that want to drive their AI visibility without sending data outside the EU
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#2

Profound

From $99/mo
9/10

Profound is the reference enterprise platform for AI visibility, a world away from HubSpot's free tool. A $96M Series C in February 2026, Fortune 500 customers and the widest engine coverage on the market with 9 platforms. Two self-serve tiers exist, Starter at $99/month on ChatGPT only and Growth at $399/month on three engines, but full coverage takes an Enterprise quote and data is processed outside the EU.

Key Features

  • Tracking across 9 AI engines (Perplexity, ChatGPT, Claude, Gemini, Grok, Microsoft Copilot, Meta AI, DeepSeek, Google AI Overviews)
  • Profound Agents automate content production and distribution aligned with brand voice
  • Agent Analytics tracks site crawling by GPTBot, ClaudeBot, PerplexityBot and GeminiBot
  • Shopping Module dedicated to product discovery in AI engines
  • Widest engine coverage on the market (9 platforms)
  • Backed by Lightspeed, Sequoia, Kleiner Perkins, with Fortune 500 anchors
  • Unique Agent Analytics that shows how AI bots crawl your pages
  • US platform whose data is processed outside the EU, a GDPR friction point for European teams
  • Annual billing enforced on both self-serve tiers, no month-to-month option
  • The Starter tier tracks ChatGPT only, and full 9-engine coverage needs an Enterprise quote

Verdict Compared with HubSpot's free diagnostic, Profound scales to enterprise with 9 engines and crawl analytics, at the cost of annual billing and data processing outside the EU.

Best for Large enterprises needing maximum engine coverage
#3

Peec AI

From €85/mo
8.3/10

Peec AI is a German analytics platform that tracks the brand across 7 AI engines, well beyond the ChatGPT-only coverage of HubSpot. Public pricing from EUR 85 to 425/month, unlimited users and Source Identification to trace mentions. Each plan gives access to 3 models, the rest as add-ons.

Key Features

  • Six standard engines (ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity, Gemini), eleven with the Enterprise models
  • Select 3 models per plan, each extra model at EUR 30, 70 or 140/month depending on tier
  • Daily tracking and unlimited users on every plan
  • Source Identification to detect mention origin (review sites, social, news)
  • Sentiment analysis, competitive benchmarking, CSV export, API access, Looker Studio on Advanced
  • European vendor (Germany), data processed in the EU
  • Clear public pricing (EUR 85 to EUR 425/month), uncommon in this category
  • Unlimited users on every plan, atypical in the market
  • Source Identification that traces where mentions come from
  • Capped at 3 models per plan, covering all 6 standard engines costs EUR 90 to EUR 420/month in add-ons depending on tier
  • Claude is absent from the brand plans, it arrives with the agency and Enterprise offers
  • Starter plan limited to 50 prompts and 1 project
  • Analytics-oriented, with no prioritized action plan like the one from Hikoo's Content agent

Verdict Where HubSpot stops at a one-shot snapshot, Peec AI tracks the brand continuously across six standard engines with public pricing, a solid European option.

Best for European marketing teams who want multi-country analytics
#4

Otterly.ai

From $29/mo
8.2/10

Otterly.ai brings the continuous monitoring that HubSpot's one-shot audit lacks. An Austrian vendor, it tracks 4 native engines daily from $29/month, with Gemini and Google AI Mode as add-ons. Built for mention tracking, with no page audit module or action plan.

Key Features

  • Daily tracking on ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot
  • Lite at $29/month with 15 prompts and 1,000 GEO URL audits/month
  • Standard at $189/month with 100 prompts, 5,000 audits and Google Looker Studio connector
  • Premium at $489/month with 400 prompts and 10,000 audits
  • Add-ons with extra 100 prompts ($99/month) and Google AI Mode/Gemini ($9 to $149/month)
  • European vendor (Austria), reassuring on the GDPR side
  • Lite plan at $29/month, lowest market entry point
  • Looker Studio connector from the Standard plan
  • Daily tracking (vs weekly on several competitors)
  • Google AI Mode and Gemini as paid add-ons (up to $149/month on Premium)
  • Lite plan caps at 15 prompts, enough only for baseline validation
  • No Claude, Grok, Meta AI or DeepSeek in native coverage
  • Monitoring only, with no page audit module or prioritized action plan

Verdict To leave HubSpot's one-shot audit without stretching the budget, Otterly offers daily European monitoring from $29/month, but with no page audit or action plan.

Best for SMBs and startups with limited budget focused on monitoring
#5

Semrush AI Visibility Toolkit

From $99/mo
7.5/10

For already-equipped teams, Semrush's AI Visibility Toolkit adds, at $99/month, the AI tracking HubSpot does not do continuously. Coverage of Google AI Mode and ChatGPT, six reports and an AI Search Site Audit that detects crawler blockers.

Key Features

  • AI Visibility Score that benchmarks AI search presence
  • Prompt Research with volumes, difficulty and intent per prompt
  • Prompt Tracking on Google AI Mode and ChatGPT, 25 prompts included
  • Brand Performance with Share of Voice, sentiment and key narratives
  • AI Search Site Audit that checks technical issues blocking AI bots
  • Semrush stack already deployed by many teams
  • AI Search Site Audit that detects crawler blockers
  • Joint coverage of traditional SEO + AI in a single suite
  • $99/month add-on on top of the Semrush subscription (costs add up quickly)
  • 25 prompts included only, add-on at $60/month for 50 more
  • Native coverage limited to Google AI Mode and ChatGPT

Verdict If your team already lives in Semrush, its AI Visibility Toolkit adds the ongoing AI tracking HubSpot lacks, for a $99/month add-on.

Best for Semrush users who want to centralize everything

Methodology

This article compares HubSpot's AI Search Grader, a free one-shot audit, with dedicated AI visibility tools. We evaluated each alternative on feature depth, ease of use, value for money and support, favoring continuous monitoring, multi-engine coverage, action planning and a GDPR-compliant European footprint, dimensions that HubSpot's free tool does not cover.

Conclusion

HubSpot's AI Search Grader is a good free first step, but it stops at the snapshot. To drive your AI visibility over time, you need a dedicated tool. Hikoo stands out as the most complete alternative, with continuous monitoring, up to 9 engines, a prioritized action plan, GDPR compliance and a free plan. Profound targets enterprise, Peec AI and Otterly offer good European options. See also our comparisons of the best alternatives to Peec AI, Profound and Otterly.

See also

FAQ

  • Is HubSpot AI Search Grader free?

    Yes, it is a free acquisition tool for the HubSpot ecosystem. It provides a one-time snapshot, not continuous monitoring. For ongoing tracking, an alternative like Hikoo (Free plan then EUR 69 to 499/month) is better suited.

  • Which HubSpot alternative covers multiple AI engines?

    The AI Search Grader stops at three engines, ChatGPT, Perplexity and Gemini. Dedicated tools like Hikoo (up to 9 engines), Profound (9 engines on the Enterprise plan) or Peec AI (6 standard engines, 11 with Enterprise) cover every major AI engine, Claude and Copilot included.

  • Which HubSpot alternative is GDPR-compliant?

    HubSpot is a US platform that processes data outside the EU. For a European solution, Hikoo (France) offers GDPR compliance by design and hosting in Europe; Peec AI (Germany) and Otterly (Austria) are also European vendors.

About the author

Gabriel ToledanoGabriel ToledanoCo-founder of Hikoo, AEO and GEO expert
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